1. March 27, 2017 Cap Metro Area Focus Group
National Postal Forum 2017
March 27, 2017
Cap Metro Area Focus Group

2. NPF MISSION STATEMENT
“TO ASSIST THE USPS IN BUILDING RELATIONSHIPS WITH MAILERS AND EDUCATING THEM IN THE MOST EFFECTIVE AND EFFICIENT USE OF THE PRODUCTS AND SERVICES OFFERED BY THE USPS”

3. INFORMED CUSTOMER EXPERIENCE Visibility Delivery Mobility
Universal Business Theme
USPS Focus

4. Key Program Elements 2017 PROGRAM HIGHLIGHTS SUNDAY
National Meeting of Mailing Industry Area Focus Groups
PCC Opening Session
Workshops
Officer Led – Pritha Mehra “Cultivating Smarter Intelligent Mail”
Officer Led – Kevin McAdams “Delivery Today for Tomorrow”
NPF Welcome and Areas’ Receptions
Monday and Tuesday general sessions
Exhibit Hall

5. Key Program Elements 2017 PROGRAM HIGHLIGHTS MONDAY
Opening PMG Keynote Address
Exhibit Hall opens with USPS Sales Booth, Consultation Center, Resource Pavilion, & NPF Solutions Center
Workshops
Officer Led – Gary Reblin “Innovating Today for Tomorrow’s Customer”
Officer Led – Guy Cottrell “Staying Alive!”
Officer Led – Steve Monteith & Sharon Owens “Informed Product Simplification”
PCC Reception Event
Monday and Tuesday general sessions
Exhibit Hall

6. Key Program Elements 2017 PROGRAM HIGHLIGHTS TUESDAY
Tuesday General Session featuring CCMO Jim Cochrane
Officer Led – Robert Cintron “End to End Network of Operations –
The Art of the Possible”
Officer Led – Isaac Cronkhite “Enterprise Analytics –The Digital Frontier”
Peer to Peer Roundtables
Officer Led – Susan Brownell “Making Connections with Suppliers”
Exhibitor’s Reception

7. Key Program Elements 2017 PROGRAM HIGHLIGHTS WEDNESDAY
Officer Led Workshops – Steve Monteith “Informed Customer Experience”
Workshops
Small Business Meeting
Exclusive Exhibit Hall Time – Closes at Noon
Partnership Recognition Luncheon with Awards featuring Jeanne Bliss as guest speaker
Officer Led – Greg Crabb “Cybersecurity: Empowering Mail in the Digital Marketplace”
NPF Closing Reception – Ravens Stadium
Monday and Tuesday general sessions
Exhibit Hall

8. Customer Analytics and Market Informed Delivery: Digital Impressions
New Workshop Tracks
Customer Analytics and Market
Research
Over 130
Workshops
Informed Delivery: Digital Impressions
With Mail
Mail Operations Management
The Evolving Shipping Marketplace
The New Digital Marketing Channel - Mail

9. Workshop Tracks Customer Analytics and Market Research
Featuring best-practice techniques for leveraging marketing analytics, data segmentation and integrated channel strategies.
Here’s a sample of workshops from this track………..
Enhancing the Customer Experience
Informed Visibility: Making Powerful Connections in Real-Time
Integrated Media Research Center
PCC Policy Administration Starter Kit
Streamlined Mail Acceptance: A Guided Tour through Seamless Acceptance

10. Workshop Tracks Informed Delivery: Digital Impressions with Mail
In this track learn all about the truly innovative digital service that provides residential customers with a preview of the mail destined for their mailboxes and how it can be a very effective communication tool for the mail owner.
Here’s a sample of workshops from this track………..
Informed Delivery and Driving Response: Tactical Tips for Industry Verticals
The Data to Support Informed Delivery: Market Research and Consumer Response
Informed Delivery – Flats and Saturation Mail
Using and Understanding Informed Delivery

11. Workshop Tracks Mail Operations Management
Hear from USPS and industry experts who will provide you with the necessary knowledge, tools and processes that will maximize the value of working with USPS.
Here’s a sample of workshops from this track………..
Do You Know Who Your US Postal Service Connections are from the Local Level to the National Level?
Hot Topics in Addressing – An Industry Perspective
Ensuring Document Integrity for Transactional and Information- Based Mailing
Leveraging 2017 Price Changes to Maximize Benefits through Supply Chain Solutions

12. Workshops Tracks The Evolving Shipping Marketplace
In this track, attendees will discover valuable services, the latest innovations and customized shipping solutions offered through the USPS.
Here’s a sample of workshops from this track………..
Drones 101: What you Need to Know about Drones and How they will Matter to your Future?
Electronic Package Verification – Understanding Your Data and the Reports
The Future of Package Delivery
Shipping Trends: Big Data and Delivery Flexibility

13. Workshop Tracks The New Digital Marketing Channel - Mail
Learn how to build and effective multi-channel campaign by integrating direct mail and digital marketing to develop the correct blend of marketing techniques allowing you to reach your audience exactly where, when and how they want to be reached.
Here’s a sample of workshops from this track………..
Brand Transparency
Learn from the Irresistible Mail Finalists
Making the Mail Moment Matter in Every Channel
Lessons Learned from the Survivors Club

14. NPF 2017
Did You Know?

15. Customer Incentives and Discounts
NPF 2017
Customer Incentives and Discounts
$100 off a full registration when using referral code listed on the Employee Recruitment coupon and submitting the recruiters first and last name.
$150 discount off a full or three-day registration if hotel is booked through the NPF registration system
$100 discount if a member of a PCC or MTAC
$25 discount after the first registration, for all additional employees from the same company
$200 credit towards paid 2017 registration fee by referring a person outside of your company (must be a first time attendee with a paid registration exceeding $500).
Note: All discounts are listed on the npf.org website under the “register and attend” tab

16. Certifications
Official USPS Professional Certification Training Programs   
Executive Mail Center Manager (EMCM)
Curriculum: Mail Center operations, mail center safety and security, mail center finances, basic mail design and general managerial techniques.
Life-time credentials with annual renewals available.
Mail Design Professional (MDP)
Curriculum: In-depth training on postal standards related to designing letter and flat mail to facilitate processing on high-speed automated equipment while maximizing cost effectiveness and reducing processing delays.
Certification viable for two-years.
Certified Direct Mail Professional (CDMP)
Curriculum: Designing direct mailpieces, evaluating marketing strategies, managing mail lists, and incorporating emerging technologies.
Additional costs for these certifications apply. Class size is limited and pre-registration is required. Registration is now available on the NPF npf.org official website.

17. NPF 2017
QUESTIONS???
Make sure you have turned in your business card for a special offering!