1. Energy Saving Server Solutions Presented by MicroAge
IBM Confidential

2. Programme Introduction to MicroAge
Brett Beranek Marketing Director MicroAge Canada
Energy-saving Server Solutions
Martin Chagnon System X Specialist IBM Canada
Q & A
IBM Confidential

3. MicroAge at a glance
Canada’s leading network of independently owned systems integrators and value- added resellers
Over 40 locations across Canada, many in operation since 1981
Specializing in multi-vendor turnkey solutions: hardware + software + technical & professional services
Vast experience in SME & public sector
IBM Confidential

4. MicroAge Delivers IT Solutions Industry-leading IT products
IT consulting
Procurement planning
Training
Technical support
Flexible leasing/financing options
IBM Confidential

5. MicroAge: your trusted business technology partner
Highly qualified local IT personnel
Proven experience and IT knowledge breadth and depth
Strength of national network
Commitment to customer service excellence
IBM Confidential

6. IBM Big Green Overview A Focus on Energy Efficiency in the Data Center
IBM Confidential

7. Top IT Business Priorities
Virtualization now the norm in most datacenters
Power / Heat is top priority
Blades everywhere
10GB Ethernet starting to break through
Multi-core processors (six core now / octo-core 2009)
Server Consolidation
‘green’ technologies
IBM Confidential 7

8. Technologies that Matter
Innovation
Manageability
Serviceability
Reduced Failures
Scalability
Performance
Redundancy
Flexibility
HIGH AVAILABILITY
Features
Hot-swap SATA Drives
Hot-swap fans in 1u server
Light-path diagnostics
Hot-spare / mirrored memory
Blade Expansion Options
SFF SCSI drives
ServeRaid module
Cool-Blue™ Portfolio
PFA on more components
eX4 Architecture
IBM Confidential

9. Power in - $ out
According to IDC, by 2010 for every $1 spent on hardware, 70 cents will be spent on power and cooling and by 2012 for every $1 spent on hardware, $1 will be spent on power and cooling.
Data centers typically consume 15 times more energy per square foot than a typical office building
IBM Confidential

10. How is energy typically used in the data center?
IT Load
55%
45%
Power and Cooling
Dept of Energy Stats
IBM Confidential

11. Where does the energy go in a typical data center?
Average Data Center > 2,000 Sq. ft. and 3 years or older
33 Units Delivered
100 Unit Input
35 Unit
Output
Server, Storage, and Network Operations
Chillers, Humidifiers, CRAC, PDU, UPS, Conversion, and Distribution
55% Power and Cooling
45% IT Load
Chillers, humidifiers, CRAC, PDU, UPS, Lights, and Power distribution
Servers, Storage, and Network
Data source: Creating Energy-Efficient Data Centers, , U.S. Department of Energy , May 18, 2007
IBM Confidential

12. Typical Data Center Cooling Conversion
Why green data centers?
Highly energy-intensive and rapidly growing
Consume 10 to 100 times more energy per square foot than a typical office building
Large potential impact on electricity supply and distribution
Used about 45 billion kWh in 2005
At current rates, power requirements will double in 5 years.
Typical Data Center Cooling Conversion
IT Load
Power and Cooling
IT Load
A 10% Improvement could save 20 billion kwH in the USA.
55%
45%
45%
55%
Power and Cooling
Data source: Creating Energy-Efficient Data Centers, , U.S. Department of Energy, May 18, 2007
IBM Confidential

13. IBM response – Project Big Green
“IBM to reallocate $1 billion a year” Armonk, May 10, 2007
Create an 850 member worldwide IBM “Green Team” of energy efficiency specialists.
Plan, build or prepare our facilities to be Green Data Centers based on IBM best practices and innovative technologies in power and cooling.
Use virtualization as the technology accelerator for our Green Data Centers – to drive utilization up and our annual power cost per square foot down.
IBM Project Big Green
Re-affirmed IBM’s long standing commitment to environmental leadership
IBM energy conservation efforts from 1990 – 2005 have resulted in a 40% reduction in CO2 emissions and $250 billion in energy savings. IBM is committed to an additional 12% CO2 savings by 2012.
IBM will double the compute capacity in our Green Data Centers by 2010 without increasing power consumption or carbon footprint, thus avoiding 5 billion kilowatt hours per year.
IBM Confidential

14. RTP Green Demo Center Rack dense Blades, Servers and Storage Solutions
Description
Extension of Systems and Technology Group’s RTP Executive Briefing Center providing a demonstration showcase for IBM and partner energy efficient data center elements
Rack dense Blades, Servers and Storage Solutions
Big Green Partnership Solutions: APC, Eaton, Emerson and GE
Power/Workload Management HW &SW innovations
Tivoli solutions, IBM Systems Director Active Energy Manager
Rack Level Cooling
Estimated size: 2000 sq ft
Value proposition
Providing an environment to showcase IBM and partner innovation in energy efficient data center solutions and to promote leadership technologies and showcasing IBM’s and partner “green” capabilities for our customers
Co-location at IBM EBC allows broad exposure to large number of EBC events and integration into focused, Power & Cooling themed events.
Onsite proximity to GTS, SWG and Retail Executive Briefing Centers for cross platform sales activity
Business impact
Drive awareness of IBM leadership position in energy efficient data center technology
Promote sales for IBM solutions and data center services
IBM Confidential

15. RTP Green Solution Center LayoutD F E C G A B

16. Broad energy ecosystem to holistically address the issue
Partnering with leading global data center power and cooling technology providers in the world
Governments and energy utilities are also helping clients improve their overall energy efficiency
RTP EBC Green Solutions Center Showcase – April 2008
IBM Confidential

17. Innovations to build energy-efficient data center
IBM Data Center Stored Cooling Solution – The ”Cool Battery”
Increase the cooling capacity in existing or new data center
Cut energy costs
IBM Optimized Airflow Assessment for Cabling
Replace cabling systems with high-performance fiber transport systems
Improve cooling and reduce energy usage across data center
IBM Scalable Modular Data Center
Get racks, power, cooling, security and monitoring
Deploy 500 and 1,000 square foot data centers in 8 to 12 weeks
Manage integration and coordination of data center
Save 15% over the price of a traditional approach
IBM Thermal Analysis for High Density Computing
Identify and resolve existing and potential heat-related issues
Prevent outages and provide options for power savings and expansion
IBM Confidential

18. Example – IBM Data Center Stored Cooling Solution
Thermal storage solution to improve efficiency of cooling system by 40-50% and reduce energy costs
Shift energy usage to off-peak hours saving up to 30%
Provide extra cooling capacity to enable growth and survive grid failures
Thermal storage device between computer room air conditioners and chillers
Cooling System with PCM (phase-change material)
heat
HVAC unit
PCM storage
Chiller
Cooling tower
heat
IBM Confidential

19. How is energy typically used in the data center?
Server hardware
70%
30%
Power supply, memory, fans, planar, drives . . .
Processor
IT Load
55%
45%
Power and Cooling
IBM Confidential

20. See BLUE , think GREEN $1B investment in energy initiatives
Technologies across full STG family
Recognized as industry leader
Modular systems contributions:
Rear-door heat xChanger
Bezel designs
Back-to-back fans
Vectored cooling
Thermal sensors on planar
Low-voltage processors
91% efficient power supplies
Flash drives
Active Energy Manager 20
IBM Confidential 20

21. IBM’s Vision For Green Data Centers Of Tomorrow
By the End of the Decade, IBM will -
Decrease Server Power Consumption by 50% Cut expenses with leadership energy-efficiency
Eliminate the Need for Data Center Air Conditioning Cap the carbon footprint for Data Centers
Increase Compute Density by a factor of 10 Scale Data Center computing with no new construction
Eliminate Servers From Landfills Completely recycle old servers
IBM Confidential

22. Less Power and Cooling with IBM BladeCenter
Nearly 10% lower power and cooling costs with BladeCenter H
Smarter thinking around power and cooling with IBM can lead to savings greater than 30% over traditional thinking
LV processors
BladeCenter E (super efficient chassis)
Larger DIMMs
Solid State Drives
BladeCenter can deliver 10-30% more processors per rack for power restricted environments
System
IBM BladeCenter H
Local Storage
HP BladeSystem c7000
Server Blades Per Chassis 14 16
Peak Power Consumption per Server Blade (Watts)
300.63
333.42
IBM Advantage - Percent Less Power Consumption Per Blade
9.84%
N/A
Server Blade BTU/Hr
IBM Advantage - Percent Less BTU/Hr Per Server Blade
Combined Server and Cooling Power Consumption (kWh)
134.68
149.37
Combined (Server & Cooling) Cost per year Uniform Configuration (224 blades)
$110,902.12
$122,999.76
Edison Power Study Summary
Edison Group Blade Power Study (Nov 7, 2007). Comparable configurations IBM HS21XM vs. HP BL460c:: 2 x 1.86GHz processors, 8x1 GB of memory, RAID 1 internal storage. Test exerciser SpecJbb Ambient temperature 75F +/- 2F. 30% claim uses 1.86GHz LV, 4x2GB DIMMs, 16GB .SSD.
IBM Confidential

23. Bladcenter Power
There are two kinds of power:
DC – the type of power the server components run on
AC – the type of power that we distribute in the data center
Power supply converts AC to DC
Heat
Heat
220V AC in
12V DC out
220V AC in
12V DC out
Typical
Power
Supply
BladeCenter
Power
Supply
Example: 2000W AC in at 70% efficiency = 1400DC output
Example: 2000W AC in at 91% efficiency = 1820DC output
Because BladeCenter power supplies are over 90% energy efficient a lot less power is wasted as it is transitioned from AC to 12V DC for the server to run on

24. IBM Solid State Drives Power
Solid state drive power consumption is extremely low: 87% less than that of conventional drives
Generate practically no noise compared to traditional HDDs
Less
power,
more
savings
How cool?
Single Blade
BladeCenter Chassis
4 BC Chassis per Rack
Average Power per blade
350W
3500W
16800W
Power Consumption Reduced
(from two 3.5” SAS drives to two Solid State Drives
16W – 2W = 14W x 2 drives)
28W
392W
1568W
Cost Savings per year
(at $.10 USD per KW)
$27.99 (1)
$391.90 $
IBM Confidential

25. Datacenter Improvement Efficient Power Supplies
IBM Technologies
Server level cooling
Moore’s Law
Rack level cooling
Low Voltage
Smarter design
Function Density
Datacenter Improvement
Airflow increases
Utilization
Current Leakage
Power Management
Power & Cooling
Virtualization
“Cool Blue” Technologies
Imperative for dual/quad-core
Lower noise/power levels
Patented “Flo-thru”
Advanced cooling technology
Power Executive
Heat Sinks
Efficient Power Supplies
IBM Confidential

26. Datacenter Improvement
IBM Technologies
Server level cooling
Moore’s Law
Rack level cooling
Low Voltage
Smarter design
Function Density
Datacenter Improvement
Airflow increases
Utilization
Current Leakage
Power Management
Power & Cooling
Virtualization
“Cool Blue” Technologies
Imperative for dual/quad-core
Lower noise/power levels
Patented “Flo-thru”
Advanced cooling technology
Heat xChanger
Bezel Design
Hot Swap Fans
IBM Confidential

27. IBM Rear Door Heat eXchanger
Ideal solution to help customers deal with increased BTU output for increasing dense server deployments
Removes up to 50,000 BTU (14KVa) per rack
Fits on IBM Enterprise rack
Runs with Customer supplied water (with-in IBM specs)
IBM Confidential

28. IBM Rear Door Heat eXchanger
Air temperature exiting RDHx
prior to water circulation
After water
flow begins
IBM Confidential

29. Innovation – IBM Rear Door Heat eXchanger Help Cut Exhaust Heat up to 50 or 60%
Solving today’s data center issues with mainframe thinking
IBM used water in the mainframe back then…
Helps:
Increase density easily
Solve “hot spots” in the data center
Avoid cost of purchasing another AC unit
Potentially postpone spend on major renovations in the data center
After
Before
IBM Confidential

30. Georgia Tech and Cool Blue savings
On Feb 8, 2006 Georgia Institute of Technology dedicated their new super computer (named Razor) which, according to the press release, became the 41st fastest computer in the world. Razor features 1000 IBM BladeCenter LS20 server blades with 2000 dual-core AMD processors (4000 processing cores) in a 1000 ft2 space. The use of 12 Rear Door Heat eXchangers allowed for cooling with the existing CRAC units, avoiding a costly retrofit of the computer room -- Savings of $160,000* *
IBM Confidential

31. How is energy typically used in the data center?
Server hardware
Server loads
80%
20%
Idle
Resource usage rate
IT Load
Processor
55%
45%
70%
30%
Power and Cooling
Power supply, memory, fans, planar, drives . . .
IBM Confidential

32. Typical Server Utilization Rates
Used
Wasted
Mainframe
UNIX®
x86
< 20%

33. Virtualization – Economic engine of a green data center
Server consolidation conserves energy
Virtualization Software
APP 5
APP 6
70% busy
4KW
APP 1
APP 2
APP 3
APP 4
APP 7
APP 8
Total Power 4KW …
APP 1
APP 2
APP 7
APP 8
APP 3
APP 4
System 1
System 2
System 4
10% busy
2KW
10% busy
2KW
10% busy
2KW
Total Power 8KW
Server consolidation exploiting virtualization is a very effective tool in reducing energy costs
IBM Confidential

34. How could virtualization help you lower costs?
Immediate savings potential for:
Reduce the number of devices in the data center
Improve utilization of existing resources
Save on data storage costs
Reduce the number of software licenses to monitor and pay
Allow recapture floor space for more profitable use
Increase your power and cooling efficiencies
Cut administrative expenses
IBM Confidential

35. Active Energy Manager
Compare actual vs. name plate power at system level
Manage Power at the rack, server, blade, storage, switch and iPDU level
Trend power use over time and view current data
Ability to set power capping without performance throttling

36. IBM offerings help across the board
Data center
Server hardware
Server loads
70%
30%
80%
20%
55%
45%
Power supply,
memory, fans,
planar, drives . . .
Processor
Idle
Resource usage rate
Power and
Cooling. . .
IT Load. . .
Scalable Modular Data Center
Data Center Facilities Design
Energy Efficiency Assessments
Thermal Analysis
Server Consolidation Services
Active Energy Management
Storage and server virtualization leadership
IBM BladeCenter
IBM Cool Blue
Rear Door
Vectored Cooling
Back to Back fans
Efficient Power supplies
IBM Confidential

37. Take advantage of innovative technologies
IBM has 40 years of experience in delivering energy efficiency
IBM BladeCenter®
Active Energy Manager
IBM X-Architecture®
IBM Confidential

38. Questions ?
IBM Confidential