1. Stereotypes, Halo Effects, Prototypes:
Subliminal and Conspicuous Influences on Perception
A cognitive tune-up
Ironda J. Campbell, Associate Professor
Pierpont Community & Technical College
Fairmont, WV 26554

2. Perception
One’s personal judgement of something or someone; One’s personal viewpoint.
-Ironda Joyce Campbell as given to my students in class

3. First Impressions
Write a brief sentence about your first impression of each of the following pictures.

4. 1

5. 2

6. 3

7. Audience’s Response 1 2 3

8. 1 Joshua Phillips Murdered his 8 year old neighbor Maddie Clifton.
Maddie had left her home at 5:30pm to play basketball, but never came back.
Joshua claims that he and Maddie were playing baseball when he accidentally hit her with a ball.
Maddie started crying, and Joshua claimed he panicked and hit her in the head to make her stop screaming.
Joshua then carried Maddie into his house and hid her body under his bed.
Joshua’s mother found Maddie ‘s body a week later due to the odor coming from Joshua’s room.
Joshua Phillips was charged with first degree murder at the age of 14 and was sentenced to life without parole.
Retrieved from

9. 2
Colin Carlson (born 1996)
Enrolled at the University of Connecticut at age 12
Earned a Bachelor's degree in Ecology and Evolutionary biology and Environmental studies (2012)
Earned a Master's degree in the same subject (2013) at the University of Connecticut, at age 15 and 16 respectively.
Retrieved from

10. Dustin Moskovitz, co-founder of Facebook3
Dustin Moskovitz, co-founder of Facebook
Dustin Moskovitz cofounder of Facebook, billionaire
via Good Ventures Foundation, Moskovitz and wife Cari Tuna give $25 million directly to GiveDirectly, which gives cash to extremely poor households in Kenya and Uganda

11. Stereotype/Stereotyping
n 1: a conventional or formulaic conception or image; v 1: treat or classify according to a mental stereotype;
[syn: pigeonhole, stereotype, stamp] -
Stereotyping
Labeling or judging without having enough information to substantiate that judgement as true or dismiss as false.
-Ironda Joyce Campbell as given to my students in class

12. That Asian mom is not the nanny. Why do so many people assume she is?
The man in the video is Robert E. Kelly, an associate professor of international relations at Pusan National University in South Korea. The woman in the video is his wife, Jung-a Kim, who is Korean.

13. Prototype
The model or example deemed acceptable by others, and, the pattern they believe they (company, society, et.al) should follow.
-Ironda Joyce Campbell as given to my students in class

14. What does a beautiful woman look like?

15. Images for Beautiful Women
beautiful women search in Google

16. Images for Beautiful Women
beautiful African women search in Google

17. Images for Beautiful Women
African bush women Google search

18. Halo Effect
A positive label affixed (to someone or something), without enough information to justify or substantiate the label as true-or dismiss it as being false. A stereotype that imbues favor.
-Ironda Joyce Campbell as given to my students in class

19. Subliminal and Conspicuous
[ˌsəbˈlimənl]
ADJECTIVE
psychology
(of a stimulus or mental process) below the threshold of sensation or consciousness; perceived by or affecting someone's mind without their being aware of it.
synonyms: subconscious · unconscious · hidden · concealed
con·spic·u·ous
[kənˈspikyo͞oəs]
ADJECTIVE
standing out so as to be clearly visible:
synonyms: easily seen · clear · visible · noticeable · discernible · perceptible · [more]

20. by overt and conspicuous overtures
One’s Perception-judgement - can be manipulated by sublime messages as well as
by overt and conspicuous overtures

21. Profile
A person who sublimely and conspicuously influenced people to trust him
to their detriment

22. Bernard Lawrence "Bernie" Madoff Stock Broker
Serving a 150-year sentence for his 16 year Ponzi scheme, that involved about $20 billion in lost cash and approximately $65 billion in paper wealth.

23. Madoff's Victims http://s. wsj
Carl J. Shapiro and his wife
Founder, former chairman, Kay Windsor Inc.
Loss: $500,000,000
Zsa Zsa Gabor
Actress
Loss: $10,000,000
Kevin Bacon and Kyra Sedgewick actors
Fred Wilpon,
owner of New York Mets
Loss: N/A
John Malkovich
Sandy Koufax
Former L A Dodger pitcher; Loss: N/A
Larry King
Talk-show host
Loss: N/A
Tim Teufel
Former baseball player
N/A
Phyllis George
Former Miss America
Loss: N/A

24. Madoff’s wealth, societal popularity and accomplishments–made him a public prototype of success.
His ability to turn over money and profitable investments, i.e. success, earned him the Halo effect by his admirers. It gave him influence.
Ergo, many people followed his advice.

25. POINTS TO REMEMBER
Stereotyping is Labeling or judging without having enough information to substantiate that judgement as true or dismiss as false.
Halo effect is a positive label affixed (to someone or something), without enough information to justify or substantiate the label as true-or dismiss it as being false. A stereotype that imbues favor.
Prototype is the model or example deemed acceptable by others, and, the pattern they believe they (company, society, et.al) should follow.
All three are can be interdependent of each other.
Be aware of FACT versus SUBLIME acquiescence of each of these dispositions.
-Ironda Joyce Campbell as given to my students in class