1. PROI Worldwide: Lansons.

2. General Overview Address: 24a St John Street, London, EC1M 4AY
Phone: +44 (0)
Number of employees: 90+
Language: English, with native/ multi-lingual speakers within the agency
Date of incorporation: Founded as a partnership in 1989, Lansons is 100% owned by one third of its people.
Ranked the UK’s 7th largest independent PR agency
Ranked one of the ‘most rated’ agencies by business and consumer finance journalists
Agency motto: Advice, Ideas, Results.
Languages spoken within the agency: Chinese, Danish, French, German, Italian, Malayalam, Norwegian, Portuguese, Spanish, Swedish

3. Social Media Website: lansons.com
Linkedin: linkedin.com/company/lansons-communications
Twitter: @LansonsLatest

4. Agency Billings Traditional PR: 60% Broadcast PR:
Crisis Communications:                     
Employee Engagement                           
Research:                                                  
Training:                                                     
Social Media/Web:                                  
Advertising:                                              
Film-making                                              
Government relations                             
60% 2% 5%
10% 5% 2%
10% 0% 2% 4%

5. Management Team Profile
Tony Langham, Founder & CEO
Tony has advised Governments, organisations and financial services companies on their image and reputation for over 25 years. He co-founded Lansons in 1989 and since then the firm has won over 60 PR and marketing awards including being named UK PR agency of the year on seven occasions. For the last nine years Lansons has also appeared in the Financial Times as one of the UK’s 50 best workplaces through the Great Places to Work® Institute. Tony is Chief Executive and also heads Lansons’ Corporate Practice, which includes the agency’s crisis and transactions teams. His work has largely been split between building reputations for companies growing rapidly in the market and protecting the reputations of those with a leading position to maintain. He worked in financial communications with Dewe Rogerson in the 1980s, having begun his career in market research with MORI. Tony’s recent corporate clients include Co- operative Bank, Stobart Group, Metro Bank and Hutchison Ports. Tony received the ‘lifetime achievement’ award for outstanding contribution to the UK PR industry from the Public Relations Consultants’ Association (PRCA) in In 2013 he was elected Vice-Chairman of PRCA's PR Council, and in 2014 was named as one of UK's 500 most influential people by Debrett's, in conjunction with The Sunday Times

6. Management Team Profile
Clare Parsons, Founder & Chairman
Clare co-founded Lansons in 1989, and is Lansons chairman. During the 25 years running Lansons, Clare has also been actively involved both in the PR industry as a whole and with the not-for-profit sector. Leading the agency’s international business, she has served as VP EMEA for PROI Worldwide. Over the years, she has sat on committees for CIPR, is currently on the advisory panel for the National Business Awards, is a trustee of HighTide, and serves on a wide range of industry and NFP committees. Clare was recognised with the Stephen Talent Award by the CIPR for her contribution to the industry, where she was made a fellow, and she is one of Real Business magazine’s Top 100 Women UK Entrepreneurs.

7. Management Team Profile
Laura Hastings, Joint Managing Director
Laura is joint managing director and partner. She has advised across corporate, consumer and b2b briefs running integrated communication programmes spanning corporate narrative to stakeholder engagement. Her recent clients have included the Co-operative Bank where she has been advising the new management team and the wider business across external and internal audiences on navigating the numerous issues the organisation has had to face over the past 15 months. She has directed the team through the cycle of the Bank's financial calendar, through the Recapitalisation Plan and the subsequent implementation of their plan to turn the business around. She has also recently worked with the Post Office as they embark on their expansion into financial services, Fidelity International, Experian, PayPal and MoneySuperMarket, the leading price comparison site. With over 20 years experience of working with financial services organisations, Laura has a wide range of experience in the sector advising on corporate positioning and brand programmes, managing crisis communications and change management issues as well as launching and running PR programmes across the retail, institutional and b2b space.

8. Management Team Profile
Scott McKenzie, Head of Employee Engagement
Scott has extensive experience of managing complex and high profile change and employee engagement programmes for some of the world’s best-known organisations including Deutsche Bank, Hewlett Packard, Pfizer, Statoil, Merck, Shell, Prudential and AstraZeneca. Scott believes that engaging employees is essential for economic growth, as engaged employees are more productive, more innovative and more committed. He believes that great leaders create great workplaces, and is proud to have worked with some genuinely inspiring leaders to initiate change throughout his career. Before joining Lansons, Scott was Head of Change and Internal Communications at Hill & Knowlton. He has also held various roles at Royal Bank of Scotland Group, including heading up the internal and external communications for the Private Banking business. Scott started his career at Lloyds TSB where he supported the post-merger integration programme, following the Lloyds Bank and TSB merger.

9. Management Team Profile
Andrew Silverman, Head of Public Affairs
Andrew has worked at a senior level in both the Government and the private sectors. His career includes roles within the UK government in the Foreign and Commonwealth Office, Ministry of Defence, Department of Transport and the Home Office. He was Private Secretary to Peter Mandelson, the Minister without Portfolio, between 1997 and 1998 then worked as a member of the Strategic Communication Unit at No 10 Downing Street. Following this he undertook senior political consultancy roles with Brunswick Group LLP and Kreab Gavin Anderson, together with Public Affairs Director roles at the Association of Chartered Certified Accountants (ACCA) and Betfair.com. He has advised a range of leading companies including Glencore, Wm Morrisons, Anglo American, British Airways, Gazprom, Alliance Boots and Hitachi on their public policy agendas

10. Management Team Profile
Shirley Collyer, Board Director
Shirley joined Lansons from J.P. Morgan in 1994 and is a director and partner. She provides strategic advice to - and implements programmes for - a range of our clients, and brings experience of working in Spain and Belgium to head our international team. Shirley’s experience has included launching and providing ongoing strategic advice for NOW: Pensions, directing the programme for the institutional investment business at J.P. Morgan, providing strategic advice and implementing a programme for the Association of the Luxembourg Fund Industry and advising Societe Generale Securities Services   Shirley has worked in Spain and Belgium, speaks Spanish, French and heads the International Team at Lansons

11. Major Clients

12. Major Industry Sectors Serviced
Financial services - asset management, life, pensions and retirement, general insurance, banking, savings , advisory services, wealth management, private equity, hedge funds, mortgages, consumer finance, foreign exchange
Professional services – legal, accountancy
Ecommerce and digital
Financial technology companies
Entrepreneurial businesses
Property
Energy
Public sector
Transport
Public sector procurement
Government
Trade bodies

13. Fields of Expertise Corporate Communications
Consumer & Digital Communications
Public & Regulatory Affairs
Change & Employee Engagement
Film & Broadcast Production
Senior management counsel
Corporate positioning and strategy
Issues and crisis management
Corporate social responsibility
International communications
Litigation communications
M&A / capital markets communication
City and financial communications
Specialist alternative investment communications
Perceptions and issues audits
Campaigning & coalition-building
Government & stakeholder relations
Campaign strategy and planning
Consumer insight
High impact media relations
Experiential PR and events
Brand positioning and message development
Idea generation
Social media audits, strategy and monitoring
Content marketing
Project management
Evaluation and management reporting
Creativity training and workshops
Political Intelligence
Perceptions & Issues Audits
Campaigning & Coalition-Building
Government & Stakeholder Relations
Corporate Thought Leadership
Public Policy Research
Crisis & Reputation Management
Competition Issues
Legislative Lobbying
Select Committee Workshops
Political PR
Regulatory Insight & Foresight
Handling Engagements with the FSA
Governance
Regulatory Risk management
Strategic communications consultancy
Corporate storytelling and messaging
Leadership communications coaching and counsel
Communications training and workshop facilitation
Employer branding
Communications research, measurement and audits
Change management and change communications
Channel management and hands on delivery
Event management and digital production
Broadcast PR campaigns
Spokesperson profile building
Securing television and radio guest slots
National and regional radio days
Film
From corporate movies to documentaries
Executive interviews
Conference filming
Consumer vox-pops
Live webcasts and podcasts
Media Coaching
Essential and advanced courses
CEO media rehearsals
Crisis communications and message development
Presentation and public speaking
Written Content
Speech writing
Executive biographies
Copywriting

14. Specialties
Crisis
Our work for the Co-op Bank, where we have worked directly with the CEO and Executive Team to provide the Bank with 360 communications strategic advice and hands on delivery across all areas of the bank. Lansons provides strategic advice and hands on delivery on all communications, customer engagement, regulatory liaison and investor communications.
Training
Message rehearsal
Media training
Corporate messaging workshop
Research (Opinium)
Opinium Research is a leading market research and insight agency based in London, operating across multiple geographies and specialising in quantitative and qualitative research methods
Winners of the Market Research Society 2013 International Research Award and Best Agency finalists
Consumer & B2B research specialists and experts in techniques that enable a deeper understanding of what drives behaviour
The help organisations get to grips with the world in which their brand operates, by ensuring we develop the right approach, methodology and questions to deliver robust insight, targeted recommendations, and address specific business challenges

15. Specialties Film production Event management Digital
Our approach to digital and social media is to ensure that it’s integrated in to everything we do. Whilst we have several digital experts at the agency, all client teams are well equipped to run social media activity as part of their accounts and digital thinking is embedded throughout the agency.
Digital Audits
Monitoring & Reporting
Digital Strategy
Content creation
Business Integration
Community Management
Crisis Simulation / Training
Social Media Training
Paid Media

16. Rate Structure Standard senior team member rates: £220 - £500 per hour
Regulatory consultancy rates: £440 per hour
Employee engagement rates: £280 per hour
Higher crisis and immediate support rates apply
Project rates will depend on time and resource needed
Discounted retainer rates apply to contracts with three months notice

17. Membership in Industry Associations
Public Relations Consultants Associations (PRCA) Chartered Institute of Public Relations (CIPR) Association of Professional Political Consultants Financial Services Forum Centre for the Study of Financial Innovation

18. Awards
2013
The Financial Services Forum Awards, Unbiased: Value of Advice
PR Week Awards, Young PR Professional of the year: Beth Murray
Corporate Engagement Awards, Best arts and cultural partnership (Silver) - Lansons / HighTide
Social Impact Awards 2013, Winner Best Corporate Partnership - Lansons Communications/ HighTide
Sabre Awards 2013, Certificate of Excellence - Media Broadcast (placement) - Hutchison Ports
Agency of the Year 2010, 2009, 2007, 2004, 2002, 1995 
Ranked 20th in the UK’s Top 30 Medium Size Workplaces by the Great Place to Work® Institute and Top 50 for nine years running
PR Week Best Places to Work Winner 2012, 2014, Gold 2011

19. Case Studies- Metro Bank Launch
The challenge: To devise and co-ordinate the communications strategy and launch of the UK’s first High Street bank for more than 100 years and navigate scrutiny around a new entrant
Advice: Launching the first UK High Street bank for more than 100 years was always going to attract ‘attention’. But launching one amidst the worse financial crisis the UK had even seen, meant that scrutiny around a new entrant would be intense - and we had to manage reputation and manage risk. Reporting directly into the Chairman, we advised creating early advocacy, ‘talkability’ and excitement in the run up to launch that would not only aid discussions around the need for new  entrants but lay the foundations for launch.  
Ideas: Our recommendations were  rooted in ‘live’ industry and media debate around the need for competition. We built momentum and support by leveraging the appetite for new entrants in the UK post the banking crisis and engaging the business and personal finance media multiple times ahead of launch. We knew that ‘cracking’ the agenda-setting Financial Times, would be key and create a platform for wider interest. An ‘in-store’ pre-launch briefing was arranged with strict rules of engagement. A series of dinners were orchestrated with senior journalists together with a behind the scenes store tour and ‘updates’ placed with influencers. Come launch day itself , the media lined up outside the Holborn store to take the opening shots - photographers, camera men, reporters – from not only the UK but France and Japan too!
Results: PR was the key driver for awareness for the new brand and account opening - the Holborn store met its first year’s target of account opening in the first month of launch. The mass media launch coverage resulted in more than 450 features across all media sets (of which 135 were broadcast and 56 were national print). The audience reached over the launch period was 187,393,942. The launch trended on Twitter.

20. Case Studies- PruHealth
The challenge: Create a campaign that would raise awareness of PruHealth and promote a compelling health and wellbeing message.
Advice: PruHealth needed a captivating and imaginative campaign to compete for space within the health and news pages. With a significant share of the brand’s target audience being London-centric, we recommended focusing on the millions of commuters in the capital by devising an easy and free way for them to include more exercise in their daily lives.
Ideas: We created a bold and highly engaging ‘London tube map alternative’ that revealed the number of steps between each tube station, designed to create debate and encourage Londoners to walk more. Using PruHealth’s partnership with Fitbug pedometers, people were encouraged to use the device to reach the recommended 10,000 steps a day. We targeted London media, consumer lifestyle magazines and online media, promoting a specific address for readers and viewers to contact PruHealth for their own PDF copy of the new PruHealth branded London tube map.
Results: The media coverage flooded in. Despite being London-focused, Women’s Fitness and BBC News online published the story and map for readers nationally. And news-page leads featured in the Evening Standard and London Lite. As a result of the media coverage The British Journal of Maps requested rights to publish our new PruHealth London tube map. Online coverage generated streams of user comments and blogs. Over 200 requests for copies of the map were received during the week of launch.
Online coverage generated streams of user comments and blogs.
Over 200 requests for copies of the map were received during
the week of launch.

21. Case Studies- MoneySuperMarket.com: Burglary Hotspots campaign
The challenge: Strengthen brand awareness for the home insurance channel of the UK’s leading price comparison site
Advice: Since launch, our media programme has played a pivotal role in driving traffic to MoneySuperMarket.com, and strengthening the brand’s position in the market. One tactic in achieving this is to disrupt the news agenda and place MoneySuperMarket.com at the fore – creating a buzz about a conversational topic that strengthens overarching brand identity and specific channel awareness. Therefore we launched the annual burglary tracker story – showing where in the country people are most likely to have made a claim for burglary on their home insurance.
Ideas: The campaign offers an excellent opportunity to position MoneySuperMarket.com as experts on how burglary claim rates can affect home insurance premiums, therefore evoking emotion around the importance of protecting your home, as well as shopping around for the best deal on cover.  To create longevity we branded the campaign as an annual tracker, and this year we also involved Neighbourhood Watch to add another credible voice on home safety to the story, and add further traction with the media. Timings-wise we launched the story to coincide with national crime statistics to tap into the crime news agenda, as well as general consumer news.
Results: Media domination with almost 500 pieces of coverage on launch day - 75 of those on broadcast, 17 national online hits as well as 68 other online hits, and six pieces of national print coverage. The story was shared extensively and even overtook the news of Justin Bieber's DUI arrest on Mail Online's news home page - the most-read news website across the globe (over 161 million monthly unique users), and also dominated regional media both in print and online.

22. Case Studies- Payments Council: understanding modern payments
The challenge: Establish an interactive awareness campaign to educate consumers about changing payment methods in the UK.
Advice: The modernisation of payment methods in the UK was fast becoming a financial minefield for many consumers. Payment’s Council were aware they needed to eradicate confusion. We’re experts at communicating complex issues and our core recommendation was to educate consumers, but keep things simple and accessible.
Ideas: We implemented ten insightful media campaigns examining issues linked to modern payments. Adopting a fully integrated strategy, we produced interactive content for a new central hub: a dedicated consumer website pay_your way. The site provided simple and impartial advice so consumers could compare payment reliability, speed, cost and security. To underpin activity, we created a search and social strategy, ran the twitter feed to drive traffic and established successful white label partnerships with Myfinances.co.uk and Savvywoman.co.uk.
Results: We achieved over 300 articles of media coverage. And a live webcast on modern payments was syndicated to 12 third party sites reaching more than 35 million unique users. Following the implementation of the digital strategy, traffic increased 10-fold. With over 45,000 unique visitors to the site and in excess of 100,000 page views.
This campaign achieved over 300 articles of media coverage. And a live webcast on modern payments was syndicated to 12 third party sites reaching more than 35 million unique users.

23. Case Studies- Keep Me Posted
The challenge: Create an integrated launch campaign for ‘Keep Me Posted’.
Advice: Keep Me Posted was a campaign created by our team to support the consumer’s right to receive paper bills. We built an integrated PR and public affairs team to recruit and manage multiple-campaign partners from a variety of sectors. We recommended building momentum and securing support for the campaign by holding an exclusive ‘soft’ launch with the Financial Times. Then we commissioned a research report revealing the issues for key stakeholders at a briefing at the British Library.
Ideas: A consumer website was essential. Building up to the launch, we advised on the style, content and interactivity of this new consumer hub. Overseeing the production of independent research, we built an armoury of statistics to bolster our campaign story. We built a social media presence to attract high-ranking followers, charities, journalists, regulators and MPs. Engaged with 'real life’ case studies and drafted blogs and commentary for campaign spokespeople.
Results: Media briefings at the launch event, combined with a hard-working media relations sell-in, reached every national and regional broadcast, print and online outlet in the UK. We encouraged thousands of people to join the campaign by completing postcards to register their support. And, political activity led to an Early Day Motion being tabled, gaining a House of Lords debate and the backing of over 40 peers (and counting).
The campaign led to an Early Day Motion being tabled, gaining a House of Lords debate and the backing of over 40 peers (and counting).

24. Published Articles Lansons Group blog: www.lansonsconversations.com
Article published in PR Moment, ‘The life and loves of Tony Langham, co-found and chief executive of agency Lansons’ langham-co-founder-and-chief-executive-of-agency-lansons.aspx
‘Getting the PR magic and sparkle right at Christmas,’ by Lisa Elliott, Associate Director. Published by PRCA: christmas/