1. EVENT MANAGEMENT AS A CAREER OPTION

2. OUR INTRODUCTION!

3. About EEMA India’s only recognized industry body association
Established 10 years ago in 2007 by a handful of companies in Delhi – today consists of 70% of the agencies engaged in the business across country
Works with various audiences across the eco system such as govt, clients, vendors and students
Creates Standard Operating Procedures, Industry guidelines and promotes bonhomie amongst peers
Recognizes the best work through awards

4. EVENT MANAGEMENT IN INDIA

5. Began in the early 1990s
Disorganised / looked down upon
Started gaining acceptability by late 90’s
Focus slowly shifted to experiential marketing
Industry witnessed a boom which is still continuing
Today is over a 6000 crore industry – just in the organised sector
An integral part of any marketing plan OR a celebration!

6. EVENT MANAGEMENT IN INDIA!

7. Early 90’s TODAY 2020 Growth rate
THIS WAY PLEASE! 
Early 90’s
Events Industry inception in India
TODAY
5500 registered companies with a
Turnover ~ Rs. 6,000 Cr
2020
Projected Turnover
~ Rs. 10,000 Cr
Growth rate
Projected at 21% yoy for 5 years or more
Bigger than radio / outdoor put together
Growing faster than Print, TV, Radio and other media 
Bigger than radio / outdoor put together
Fastest growth rate when compared to Print, TV, Radio or other media 

8. THE EVENT MANAGEMENT
ECO-SYSTEM

9. Client Event Management Company Hotel/Venue/Space
Vendor Partners: Fabricators, Sound, Light, AV, F&B, Hospitality
Ancillary Service Associates: Content, Choreographers, Artists, Travel Agents
Freelancers

10. EVENT MANAGEMENT SEGMENTATION

11. Events Corporate IP Live Events Personal Government Events Exhibitions
Brand Activation
Employee Engagement
Milestone Celebrations
Annual
Performing Arts
Literary
Regional
Food & Wine
Award Shows
Marathons
Sports events
Weddings
Birthdays
Anniversaries
Other celebrations
Government Events

12. ARE YOU BUILT FOR EVENT MANAGEMENT?

14. Being innovative and thinking out of the box
Ability to work hard, really hard
Restless for success
Sell dreams and make them come true
Chief troubleshooting officer
Enjoy Traveling
Wanting a new job each day

15. OPPORTUNITIES IN AN EVENT MANAGEMENT COMPANY

16. Project Manager
Client Servicing
Executive/BD
Operations
Head
Creative
Visualiser
Production Manager
Support Functions

17. Creative Team
It is the left Brain of the organisation and the point of inception
Includes designers / conceptualisers / copywriters
Only differentiating factor from agency A to agency B
Creates the value which an event company adds otherwise clients / vendors don’t need us
Divided into two kinds – execution / thinkers
Also explores usage of new technology – social / viral etc

18. Creative - Role
To create award winning concepts / pitches / designs for the organisation
To be original
To bring in the wow factor in each and every concept suggested
To differentiate from the current trends and practices
To ensure that all communication etc is as per brief.

19. Creative - Abilities
To have knowledge of various designing tools / softwares etc
Ability of thinking ‘out of the box’
To be able to put in endless hours of quality research
Good understanding of communication design
Ability to spend long hours – hardwork / determination
Inclination to wake up to a new task each day

20. CS/BD Role Face of the organisation – get in the business
Business Development & Client Servicing function is intertwined in most event management organisations
No or very few permanent clients – so each time its like a new pitch
Need to play dual role
Complete event managers & solution providers in front of client
Clients representative for internal creative / Ops teams

21. CS/BD Face of the organisation – get in the business
Business Development & Client Servicing function is intertwined in most event management organisations
No or very few permanent clients – so each time its like a new pitch
Need to play dual role
Complete event managers & solution providers in front of client
Clients representative for internal creative / Ops teams

22. CS/BD Role
To present company credentials and convince the client to place it in the consideration set
To receive and understand brief of client clearly
Follow up regularly and create a relationship with client
Receiving & diagnosis of brief, creation of it at times
Creation of powerful presentations
Internal Brainstorming / Ideas concepts etc
Differentiation – Design / Ideas / Packaging
Cost – justification

23. CS/BD Abilities Strong Communication Skills
Ability to sell company credentials and convince client to place in the consideration set
Diagnosis of brief
Creation / realisation of need
Presentation
Internal Brainstorming / Ideas concepts etc
Differentiation – Design / Ideas etc
Packaging
Cost – justification

24. Operations Proof of the Pudding Hands & Legs of the organisation
Bring all the dreams / fantasies to life
Physically execute and control each of the projects
Without them any level of selling or creative is incomplete
Have only one take
Handling all technical aspects and client queries

25. Operations - Role Commitments are kept and exceeded Smooth execution
Technical handling of event / promotion
Quality manpower Effectiveness of Briefing
Client handling at site
Cost management & control
Proper documentation
Tracking / Control Mechanism

26. Operations Ability
To take control and complete ownership of any situation
Have an adventurous streak and love challenges
Analytical & delegation abilities
Number crunching
Understanding of design and dimensions
Ability to think on your feet and take immediate decisions – JUGAAD
Talk and convince the client on site / tech issues

27. Support Functions
Commercial – Cost control / analysis / vendor management
Marcom – PR / Social presence
HR – Recruitment / selection / Payroll etc
Accounts – Statutary / salaries / bank etc
Administration – comfortable working
Environment / CSR

28. THE EEMA NextGen CONTEST!

29. Study the best Event Intellectual Properties in India
Study the best Event Intellectual Properties in India * Eg IIFA, Sunburn, NH7 Weekender, India Fashion week, India Bike Week etc
Identify an opportunity area which is still not exploited and has potential to grow big
Put together an entire plan with Background, TG, Possible engagements, promotion, frequency and scaling up plan and to
The best presentation would get an exclusive 10 minute slot at the ED SUMMIT on 7th of September at Airforce Auditorium

30. WANT
TO KNOW MORE?

32. For a copy of this presentation and
a white paper on the event management industry…
please us at

33. The Event Management World Awaits its Future Superstars!