1. Preparing students and educators to succeed by providing access to the latest industry recognized curriculum and certification
CETPA 2011 Conference
Long Beach, CA
Jeff Johnson
Academic Area Lead North America
Microsoft Corporation

2. The Need to Support 21st Century Skills Development
According to the U.S. Department of Labor, 90% of the nation’s fastest growing jobs require some postsecondary education or training leading to a degree, a credential, a certification, or some other indication of mastery of critical knowledge, skills, and abilities.
90%
90%
Fully 37% of US high school students are not continuing on to formal higher education after graduation.
More than 50% of today’s jobs require some technology skills, and experts say that percentage will increase to 77% in the next decade (IDC)
37%
77%
More than 50% of today’s jobs require some technology skills, and experts say that percentage will increase to 77% in the next decade (IDC)
77%
77%
Even within 10 years, 60% of the jobs that exist will be ones that don’t exist today
60%

3. IT Academy Solution The Microsoft IT Academy program….
is a complete technology education solution connecting students, educators, employers and local communities through a life-long learning model of leading-edge technology skills development.
It was developed to…
bridge the gap between education and the real-world by equipping students with the IT skill sets they need for successful careers in today’s technology centered job market, and providing professional development resources for educators.
Institutions who can benefit…
public or private K-12 schools, vocational schools, correspondence schools, junior colleges, colleges, universities, or scientific/technical schools that are accredited

4. IT Academy: Bridging Worlds of Education and Work
Employers
Productive job-ready Workers
Skilled Employees
Institutions
Relevant Learning at reduced costs
Attract Students and talent
Educators
Relevant Curriculum and easy-to-use and time-saving tools
Access to leading-edge technology training
Students
Access to leading-edge, hands-on training
College readiness or work force preparedness
Administrators
High values, low cost, Simple program administration and management
Professional Development Resources
Enhance Student employability

5. Microsoft IT Academy Program Fast Facts
10,000+ IT Academy members worldwide
Present in 160 countries
180,000+ students certified last year through IT Academy members
Over 500,000 students consumed eLearning courses last year
Over 1,200 IT Academy educators became Microsoft Certified Trainers (MCTs) in the last year

6. IT Academies: Where are they? Who are they?
Global View
Institution Type

7. Professional Development : Partnership with Microsoft:
IT Academy at a glance
Save Teachers Time through Curriculum:
E-Learning, Lesson Plans, Test Banks, Digital Literacy, CFwd
Lower Institution Costs through Lab Resources:
Dreamspark, MSDN Academic Alliance
Provide Educator
Professional Development :
MCT, and access to E-Learning and E-Reference
Validating Skills through Certification:
MOS, MTA Teacher Certification Starter Pack
MCP discounts
Partnership with Microsoft:
Member Website, Marketing Resources, Locator Tool, Case Studies
Providing industry-leading IT training and Microsoft certification to enhance employability, college success and encourage life-long learning

8. IT Academy Curriculum Solutions
Included with ITA Membership
Additional Resources
E-Learning
Lesson Plans
Academic Curriculum
Professional Curriculum
Digital Literacy
Test Bank
Other Content

9. IT Academy Curriculum (What and How in the Learning)
Lesson Plans
E-Reference
Digital Literacy
Academic Curriculum (MOAC)
Professional Curriculum (MOC)
E-Learning:
300 Microsoft E-Learning courses
Includes: Office 2010, Windows 7, Windows Server, SQL Server, Visual Studio, Exchange, Dynamics, etc.
Maps to MOS, MTA, MCP, MCTS, MCITP, MCPD
Lesson Plans:
Based on REAL certification exams (prepare for tests)
Includes: Office 2010, SharePoint, Windows 7, Windows Server 2008 and Expression Web
Exam Readiness Kits map to Microsoft Technology Associate (MTA)
E-Reference:
120+ technology books online
Includes: Office & Productivity Applications, Operating Systems, Databases & Reporting Tools, Web Applications & Services, Hardware and Gadgets, Home Networking & Security, and Entertainment & Gaming
Digital Literacy:
Helps with learning core computing skills such as:
Computer Basics
The Internet and World Wide Web
Productivity Programs
Computer Security and Privacy
Digital Lifestyles (which covers digital media)
MOAC Fast Facts:
Maps to the following certifications:
Microsoft Office Specialist (MOS)
Microsoft Technology Associate (MTA)
Microsoft Certified Technology Specialist (MCTS)
Microsoft Certified IT Professional (MCITP)
Microsoft Certified Professional Developer (MCPD)
MOC Fast Facts
Maps to the following certifications exams:
Microsoft Technology Specialist (MTA)
Microsoft Technology Associate (MTA)
Microsoft Certified Technology Specialist (MCTS)
Microsoft Certified IT Professional (MCITP)
Microsoft Certified Professional Developer (MCPD)

10. NC Statewide Adoption of ITA Program
MGX FY11
10/29/2017
NC Statewide Adoption of ITA Program
‘Every NC public school student will graduate from high school, globally competitive for work and post-secondary education, and prepared for life in the 21st century’.
NC State Board of Education
NC was the first state in the nation to adopt ITA for all state high schools
ITA will be rolled out in each of the 628 NC high schools in the 2011/2012 school year
ITA curriculum & certification is integrated in CTE curriculum as well as other programs across NC high schools
State-wide agreement for all 628 high schools
Three-year agreement touching every district and high school – equality of access
Program begins with Information Worker (MOS certifications) across curriculum
Some early adopters and high-tech high schools (Guilford County being an example) will roll out more advanced technical curricula and certifications (Win7 IT Pro, MS Server 2008)
Paid by DPI (Department of Public Instruction)
MSFT V-team engaged with Lt. Governor and Secretary of Education for support
Will be mandatory curriculum for their CTE (Career and Technical and Education) courses.
ITA via VL with a few extras including:
Lab licenses
A future version of MSDN AA
Some increased hand-holding during on-boarding
Career Forward
Live ID assistance and access to SkyDrive and Office Web Applications via
A few discounts and perks from our testing partners (provided by partners directly to DPI)
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Microsoft® Academy Service Partner
MASP Program

12. MS Academy Support – California Schools -- CETPA
CCI Learning Solutions – Microsoft Partner
Malcolm Knox,
Jana Hambruch,

14. Dunbar High School…… Lee County, FL
Training toward certification gives students a competitive edge for college and the workforce…
Opened Academy for Technology Excellence (ATE high school at Dunbar) in 2005
Joined Microsoft IT Academy in 2007
More than 1,800 certifications (including MOS, MCP, MCDST, MCTS)
ATE students score higher on FCAT than peers
All 17 high schools across Lee County School District added IT Academy in 2009
Received 2010 STEMtech award from state workforce agency for IT Academy as “Barrier Buster” award winner – recognition by FL business leaders of IT Academy as a best practice for high school implementation in Florida

15. Dunbar High School Program Design
Official Curriculum – E-learning, MOAC, MOC
Practice Exams
Testing License for Microsoft
Testing Centers on-site at all High Schools – In-class proctoring of exams

16. Microsoft IT Academy Programs – Dunbar HS (Lee County)
Microsoft Business Microsoft Office Specialist
Word
Excel
PowerPoint
Outlook
Microsoft Technical Certifications
MCP
MCDST
MCSA
MCSE
MCTS
MCITP
MTA – new!

17. How do we train and certify teachers?
Instructor led training
Official Curriculum
Teacher training online resources
Practice exams
Scheduled date for test taking
Outline of expectations
In-service points
Teacher stipends if completion of class to include passing industry certification

18. Microsoft Certification Family
ASSOCIATE
Microsoft Technology
TECHNOLOGY SPECIALIST
Microsoft Certified
IT PROFESSIONAL /
PROFESSIONAL DEVELOPER
MASTER
ARCHITECT
SPECIALIST
Microsoft Office
EXPERT
Microsoft Office Specialist
MASTER
Information Worker Certifications
IT Pro and Developer Certifications

19. Microsoft Office Specialist (MOS)

20. MTA Overview MTA Audience Titles and languages Delivery
10/29/2017 2:51 PM
MTA Overview
MTA Audience
ASSOCIATE
Microsoft Technology
TECHNOLOGY SPECIALIST
Microsoft Certified
IT PROFESSIONAL /
PROFESSIONAL DEVELOPER
MASTER
ARCHITECT
Tech-focused academic institutions
Beginner students 15 to 22+ years old
Titles and languages
98-349: Windows Operating System Fundamentals
98-361: Software Development Fundamentals
98-362: Windows Development Fundamentals
98-363: Web Development Fundamentals
98-364: Database Administration Fundamentals
98-365: Windows Server Administration Fundamentals
98-366: Networking Fundamentals
98-367: Security Fundamentals
98-372: Microsoft .NET Fundamentals
98-373: Mobile Development Fundamentals Dec 2011
98-374: Gaming Development Fundamentals Dec 2011
98-375: HTML5/CSS Fundamentals Feb 2012
English, Japanese, Korean, Spanish, S. Chinese, T. Chinese, German, Russian, Br. Portuguese
MTA is an entry-level certification that validates the fundamental technology knowledge that students need to start building a career in Microsoft technologies.
Builds confidence and is a stepping stone to other Microsoft certifications, such as MCTS.
MTA is a low-risk way for students to explore studies and careers in IT.
MTA builds confidence and is a stepping stone to other Microsoft certifications.
Delivery
Via Certiport internet-based testing platform.
Campus licenses for 500-, 250-, and 100-exams allow you to purchase the right amount of exams for your needs.
Teachers can proctor the exams.
©2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

21. IT Pro and Developer Certifications
All IT Academies are eligible to become a Testing Center
Every IT Academy receives a Teacher Certification Starter Kit including 10 Microsoft Office Specialist and 20 Microsoft Technology Associate exams
ALL ITA Curriculum formats prepare individuals for Certification
Types of Certifications
Step 1: Digital Literacy - Beginner
Step 2: Microsoft Office Specialist – Application Specialist
Step 3: Microsoft Technology Associate – Entry-level Technologists
Step 4: Technology Specialist – Product Specialist
Step 4: IT Professional or Professional Developer – Job role specific
Helps institutions get the most out of their technology investment by validating real world knowledge and skills
Exams can be taken onsite and included as an integral part of the course
Helps differentiate students as they pursue a career in technology
Validates skills in a specific technology
Helps students get a great job
Microsoft Certifications are GLOBALLY RECOGNIZED
Fast Facts:
Information Worker
IT Pro and Developer Certifications

22. IT Academy Marketing Solutions:
It Academy Program member institutions are encouraged to use all of the available Microsoft IT Academy marketing materials to highlight their affiliation with Microsoft and promote a position of IT education leadership.
Resources to get started with IT Academy membership are mailed to the customers in the welcome kit: ketingresources.mspx
Use the Microsoft, IT Academy Program Member logo to market their institution
Be discovered by millions of potential students by having the institution listing in the IT Academy locator
Get free posters, videos, and other marketing collateral on the exclusive IT Academy member site
Fast Facts:
Members are the first to hear about new products, curriculum and certifications coming to market
IT Academy members are invited to local, regional, global events
IT Academy members get the opportunity to participate in marketing campaigns that will promote their institution, teachers and students

23. More Resources from Microsoft for IT Academy Students
Students to Business The Students to Business Program offers students 21st century training and software resources to elevate their potential in the eyes of future employers! Students to Business also helps connect qualified student talent with local business and industry opportunities. CareerForward Introducing CareerForward, the online learning program developed through a public-private partnership between the Michigan Department of Education, Michigan Virtual University, and Microsoft! It’s a self-contained online course that can help schools prepare their high school students for the workforce, the future and real career opportunities in today’s global economy. Imagine Cup Imagine Cup is the world’s premier student technology competition! It provides an opportunity for students to use their creativity, passion and knowledge of technology to help solve global challenges and make a difference. Students compete for cash and prizes gaining real-life experiences, making new friends and changing the world. Microsoft Student Microsoft Student is your gateway to unique student opportunities available from Microsoft. From free and discounted software to career resources and student communities, Microsoft Student is the place for students to begin exploring how Microsoft is making a difference in their lives and communities.

24. IT Academy Features and Value
New benefits and new courses, including Windows 7, Sharepoint 2010, Exchange 2010 Addresses current funding and resource limits in education Only 5 students or teachers or staff taking an e-learning technology track pays for the membership Save on exam costs – either for the institution or the students or both Maximize a campus or district investment in technology education Benefit your faculty, staff, students and community Better understand technologies on your Microsoft Campus or School Agreement Address the IT Skills Gap and give students a boost for the jobs
$50,000
Est. Campus or per School Value of Membership

25. Adding IT Academy Purchase/Add IT Academy on your MS agreement
Call or SHI for quote or
Part Number: 54R (EES) or 54R (OV-ES)
Estimated USA Retail Price:
$132 Monthly; $1,584 Annual Per Campus or School
(covers students, faculty, staff)

26. In Summary… Why IT Academy for Schools
For literally the cost of a stack of textbooks – less than $2,000 – any school can add IT Academy to cover year-long, site license access to cover every student, teacher and staff member (parent programs too). The investment is unparalleled.

27. Thank You jefjohn@microsoft.com

28. Appendix

29. Certification = Employability for Students
55% of Hiring Managers consider employee certification as a criterion for hiring 1
46% of Hiring Managers consider employee certification as a criterion for promotion 1
63% of Hiring Managers feel that certified individuals are more productive than their counterparts 1
40% of individuals reported that Microsoft Certification was a factor in improving their ability to find or keep a job or lead to a promotion 2
43% of individuals reported salary increases as a result of Microsoft certification 3
53% of individuals believe obtaining a certification makes them more marketable 4
93% report becoming more skilled in Office Applications as a result of getting certified 5
50% time reduction on common tasks by companies using Office certified personnel 6
“It’s truly a global marketplace, especially in the IT world. If you don’t have a certification that validates you have the needed skills, you’re at a significant disadvantage.”
Bill Project,
College System of California
Sources
IDC Study
MCP Customer Satisfaction Study
Redmond Magazine survey of compensation for IT Professionals
Intrepid Survey
Certiport Global Survey
MSBC Study

30. Meeting the Workforce Demand Curriculum Roadmap–Job Roles
Desktop support technician
Web or Windows developer
Applications Development
Systems engineer
Business worker
Server administrator
Enterprise administrator
Microsoft Curriculum - Career Roadmap

31. IT Academy Member Success Stories
See how members are embracing technology by offering the Microsoft IT Academy Program and Microsoft certifications to their students. Students are earning certifications, gaining real‐world experience, and embarking on careers with major corporations. Videos, Case Studies and Testimonial Quotes are available at: