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GATES TENNIS CENTER Sponsorship Opportunities Contact: Ted Bradley

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Presentation on theme: "GATES TENNIS CENTER Sponsorship Opportunities Contact: Ted Bradley"— Presentation transcript:

1 GATES TENNIS CENTER Sponsorship Opportunities Contact: Ted Bradley
Gates Tennis Center Income: 58% earn between $50,000 - $150,000, and 14% earn over $200,000 Professionals: 30% are and 14% are either managers or executives Married: 77% have a spouse and kids Ages: 16% are 30 to 39; 18% are 40 to 49; and 47% are 50 to 59 Technology: 91% own a PC and 61% access the Internet once or more per day; 84% own cell phones; 35% own a DVD player; 19% own a satellite dish Vehicle: 83% own two and 40% have/will purchase SUVs Health: 68% buy bottled water, 35% buy energy food or drinks regularly, 65% take vitamins regularly Education: 91% have at least a college education, 35% attended graduate school Travel: 41% fly 3 to 5 times per year and 25% average 6 or more trips each year Data from USTA 2001 survey of members Picture is from 2005 Woody Classic

2 DEMOGRAPHICS of a TENNIS PLAYER
Median household income is approximately $125,000. (63% earn between $75,000 - $150,000, and 22% earn over $200,000) Tennis fans are very brand loyal. In fact, tennis is the 2nd most brand loyal of any sport according to performance research studies (Nascar #1). Tennis fans are highly educated (91% college educated). Income: 58% earn between $50,000 - $150,000, and 14% earn over $200,000 Professionals: 30% are and 14% are either managers or executives Married: 77% have a spouse and kids Ages: 16% are 30 to 39; 18% are 40 to 49; and 47% are 50 to 59 Technology: 91% own a PC and 61% access the Internet once or more per day; 84% own cell phones; 35% own a DVD player; 19% own a satellite dish Vehicle: 83% own two and 40% have/will purchase SUVs Health: 68% buy bottled water, 35% buy energy food or drinks regularly, 65% take vitamins regularly Education: 91% have at least a college education, 35% attended graduate school Travel: 41% fly 3 to 5 times per year and 25% average 6 or more trips each year Data from USTA 2001 survey of members Picture is from 2005 Woody Classic

3 GATES TENNIS CENTER (Play up Cherry Creek North bit, especially the site frontage on Steele Street/Alameda Avenue and how signage outside the Center is viewed by more than 7,000 drivers every day.)‏ Located in the heart of Denver, CO – in Cherry Creek. Over 125,000 visitors annually Award Winning (Starburst Community Award – City of Denver; USTA Outstanding Large Public Facility – National Award; Municipality Facility of the Year, Tennis Industry – National Award) People Approved (Highly rated in online reviews, winner of the People’s Award from Westword, and ask around about us!)

4 GATES TENNIS is rocking!
GTC hosts a ton of activities for your company to get exposure: Annual Big Events Colorado State Open Boys HS Championships (5A) Girls HS Championships (5A) Special Events (not every year) NCAA Championships Non-profit Fundraisers USTA Tournaments and Leagues Over 90 USTA league teams 5 USTA Singles Tournaments, including Jim Lays Memorial 1USTA Doubles Tournament, including Rob Fortino Memorial Junior Sectional and District Championships Junior and Family – Central Colorado Championships On Going Programs Top Dog Doubles The Ladder Beginner Round Robin Free Saturday Clinic Instructional Classes, adults and juniors Ball Machine Bonanza Media coverage amounts to publicity on about 15 radio and television stations, publication in 9 newspapers and 6 to 7 specialty magazines, for a total marketing reach of more than 2 million people around Colorado Most media coverage hits in the Denver area, which is home to about 70% of the state's population

5 GATES TENNIS CENTER BANNER SPONSORSHIP: $1,500
BANNER – Your company’s banner (banner provided by sponsor) displayed prominently within the Gates Tennis Center facility for up to 12 months. (Gates will winterize your banner if desired) With over 125,000 Gates visitors annually, this is a fantastic way for your company to gain exposure in the tennis market. Banners are recommended 3x5 or 4x6 in size. Banners are prominently displayed all year, providing great exposure and recognizing your business as a supporter of tennis in Denver..

6 GATES TENNIS CENTER PATRON SPONSORSHIP: $3,000
ALL of the SPONSORSHIP opportunities previous: PLUS ONLINE ARTICLE – Have a 12-month online feature article and image highlighting your company on the dedicated sponsorship page of the Gates Tennis Center. LOGO and LINK – Your company’s logo & link on official Gates Tennis Center website (180,000 hits / month in peak season). LITERATURE ON-SITE or OTHER: Your company can choose either literature in the dedicated sponsorship area during the Gates tennis season, or other agreeable marketing opportunity Jan-Michael Gambill, former #14 in the world and runner-up at 2011 Colorado State Open. Has beaten Andre Agassi, Pete Sampras, and Roger Federer.

7 GATES TENNIS CENTER SPONSORSHIP: $5,000
All sponsorship activities listed previously: PLUS PRIORITY PLACEMENT: Your company logo and link receives priority placement on Gates Tennis Center website. (over 10,000 hits per day during peak tennis season) PRIORITY PLACEMENT: Priority placement of banner during the Gates Tennis season. LARGE LOGO: Large logo and featured placement on 1,000 GTC T-shirts. 12 MONTH PROGRAM: Your company will receive extra recognition by becoming a sponsor of a year long Gates program and name/logo be included on the official flyer of the program. Taylor Dent, former #21 in the world and 2011 Colorado State Open Doubles Champion

8 GATES TENNIS CENTER MAJOR SPONSORSHIP: $10,000
ALL Sponsorship Opportunities listed previously: PLUS RADIO PACKAGE: Your company will receive a package of 30-second radio ads featuring your company on a prominent local tennis show 93.7FM and Mile High Sports Radio 1510AM. (includes production of the ad) MAJOR SPONSOR ANNOUNCEMENT: An announcement package naming your company as a new Major Sponsor of GTC (will include E-Blast, press releases, Social Media, and other marketing material) JOINT PROMOTION: Your company can participate in a customized joint promotion which will include marketing material to help generate traffic. (IE: Take a tour of The Seasons Luxury Apartments, and receive a Free Private Lesson at Gates) PROMINENT PROGRAM: Your company will receive extra recognition by becoming a sponsor of a PROMINENT year long Gates program including Gates Singles Ladder and/or Top Dog Doubles programs. ACCOUNT CREDIT: An account credit will be established under your business name for your discretionary use for personal tennis activities, a company rental, for VIP clients, etc. Nick Monroe 2009 Colorado State Open champion and career high #48 ATP Doubles in the world, and 3 ATP doubles titles.

9 GATES TENNIS CENTER PLATINUM SPONSORSHIP $20,000 Support GTC and Tennis at the Highest Level! ALL sponsorship opportunities listed previously: PLUS LIMIT 1: Only 1 package per year at this level. STAFF SUPPORT: GTC will train its staff on key talking points and important information about your company. With a seasonal staff of about 40 employees and tennis professionals, it’s like having an additional mini-sales force. FULLY CUSTOMIZED: Create a package for ultimate exposure for your company. -We can move your banners to the front entrance -We can give your company multiple Social Media announcements. -We can have your company banners on the tennis nets. -We can print logos on windscreens. (multi-year) -We can name a tournament with your Company Name. -We can raffle a weekly prize to a lucky winner and publicize your company on Facebook for 52 weeks in a row. Let’s sit down and come up with a package that is exciting to you! (At the end of the presentation, point out that you are looking for a naming rights sponsor, and for about $15,000, the naming sponsor gets everything you just pointed out. You can remind them that similar-sized events (Dragon Boat Festival, for example) go for $20,000 or more, and that this event delivers a desirable demographic, i.e. People with high interest in athletics and health and who tend to be in higher income brackets If they look like the price is too high, tell them you are also willing to negotiate for non-naming sponsorships, and let them tell you which options appeal to them and then try to arrive at a price)‏

10 The Gates Tennis Center Sponsorship Benefits and Opportunities
Increase brand awareness within the Denver Metro tennis community Personal presentation of your product/services to a high-revenue audience Association with one of the top public facilities in the nation Join our Family of Sponsors We can customize sponsorship packages to meet your business goals!


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