1. Blazent Sales Enablement: Data Migration to the ServiceNow CMDB

2. Introductions and Context
How Blazent Works with ServiceNow
Enablement Materials
Demo
How to Engage Blazent
Q&A

3. Introductions and Context

4. ITOM Context for ServiceNow-Blazent Joint Solution
PHASE 0
ITOM PREP

5. Blazent Overview 14 Years Experience in Data Quality / Billing
Technology used to manage $50 Billion outsourcing contracts
8 patents and algorithms for data collection and processing
Used by Fortune 50 companies as the foundation to vital business processes 5

6. How Blazent Works with ServiceNow

7. Key Indicators Characteristics Needs First-time CMDB deployment
Undervalued CMDB deployment
More than 5 data sources
Inability to properly stand up Change Management or poor Change Management results
Audit Map challenges
ITO Involvement/Governance
Heavily-siloed organization
Consolidating to single ITSM + ITOM platform
Consolidating multiple CMDBs
Failed audit or did not meet regulatory compliance audit
Populate CMDB from multiple data sources
Ensure CI data is current, complete, and correct
Blend manual and electronic data sources
Populate data quickly
Maintain integrity of reference structures
Eliminate duplicate CI creation
Identify gaps in CMDB data
Increase scope and breadth of most trusted sources used for CMDB
Ability to bridge gap between vendor data models
How to manage IT Data Accuracy in ServiceNow workflow
Organizational guidance on CMDB best practices

8. When To Pull In Blazent The sooner in the process the better!
Utilizing Blazent
WIIFM – Value for ServiceNow
Consolidate disparate data sources used by IT Ops/Infrastructure to ServiceNow CMDB
Faster time to stand up CMDB for ITOM
Higher quality data in CMDB for ITOM
Competitive weapon when targeting BMC or other vendors with CMDBs and ITOM products
Accelerate ITOM package deals (eg, ServiceWatch Suite, ServiceWatch Insight, ServiceWatch Mapping)
Higher customer success and satisfaction rates ensure ITOM renewals
Use Blazent to highlight poor quality in other vendor installations and help clean and migrate to ServiceNow
Better infrastructure discovery by identifying missing information

9. Case Study
ServiceNow-Blazent Makes Complex Infrastructure Simple for Pacific Life
Challenge
Corporation not seeing the CMDB as the single source of truth due to disparate data sources
Inability to find active servers
Manual population of attributes
“This combination has been a game changer for us by providing IT visibility and insight across thousands of configuration items. We could not do this without Blazent”
Mike Porco,
ServiceNow CMDB Owner
Solution
Data Quality Management
Results
Reduction of over 800 man hours saving $50,000 annually on Inventory identification requests
Elimination of manual process and associated errors
Over 100,000 ServiceNow values validated weekly
Significantly reduced MTTR for planned or unplanned incidents
Improved lifecycle management for all hardware and software
Validate patch management initiatives - significantly reducing risk of a data breach

10. Quality Data for ITOM Data Quality for Improved ITOM Initiatives
Data Sources
Data Quality Management
ServiceNow CMDB
Raw data sources
Auto collected
Manually collected
Not collected
Aggregates
Reconciles
Normalizes
Populates CMDB
Improved ITOM
Improved ITSM
Increased CMDB Value
Delivers Business Value

11. Master Data Record (MDR)
Creating the Purified Record
Data accuracy solution in action
MULTI-SOURCE RECONCILIATION
IDENTIFY CRITICAL CONFLICTS
SELECT “BEST” DATA
APPLY LOGIC
NORMALIZE DATA
Multi-Source Reconciliation
Direct and Indirect Association
Identify Critical Data Conflicts
Identify and Select “Best” Data
Apply Logic based on Business Rules
Normalize Data
Identify Missing Data Sources
Source
Asset Name
Serial Number
Classification
Last Activity Date
Asset Status
OS Name
Billing
KCC3H1
Physical Server
Unknown
CMDB
KCC3H1
Physical Server
4/28/2015
Deployed
Deployed
Deployed
Microsoft Windows 2003 AD
FDC200
FDC200
FDC200
Server
9/8/2016
9/8/2016
9/8/2016
Discovered
Discovered
Discovered
Microsoft Windows 2003 SP2
VMWare
FDC200
KCC8H1
KCC8H1
KCC8H1
Virtual Server
Virtual Server
Virtual Server
2/21/2016
Discovered
Discovered
Discovered
Microsoft Windows 2003 Server Standard
Microsoft Windows 2003 Server Standard
Microsoft Windows 2003 Server Standard
Backup
Backup
Spreadsheet
FDC200
KCC3H1
Server
Microsoft Win2KB
Master Data Record
FDC200
KCC8H1
Virtual Server
9/8/2016
Active
Microsoft Windows 2003 Server Standard
©2016 Blazent – Confidential 11

12. ITOM Enablement Through Quality Data
Service Visibility, Availability, and Agility Use Cases
Raw Data
Auto Collected Data
Data Quality Management
ITOM Enablement
Manually Collected Data
Aggregates
Reconciles
Normalizes
Populates CMDB
Spreadsheets
Customer ITOM Initiatives
Undiscoverable Data

13. Enablement Materials

14. Blazent Website Main Resource Page
CMDB Migration White paper
Qualifying Conversation
Joint Value Proposition

15. Blazent Website Main Resource Page
Case Studies – Pacific Life and Lennox
Messaging Guide
Data Quality Value Prompter
Joint Solution Diagram

16. Demo

17. How to Engage Blazent

18. Operational Process
When there is an opportunity that can be accelerated by Blazent, please contact Mike Little, Blazent’s VP of Sales:
Mike will serve as the primary Blazent contact for coordinating Blazent sales resources
For questions or concerns regarding enablement needs, please contact Josh Lin, ServiceNow ITOM Product Marketing

19. Call to Action Key Blazent Contacts
Mike Little VP Sales & Support
Diane Petras Senior System Engineer – Team Lead
Familiarize yourself with the enablement materials, which are available at
Identify data migration opportunities and engage with Blazent Sales management (contact Mike Little)
For SCs, engage with Blazent resources for a deeper dive on the technical issues (contact Diane Petras)

20. Q & A 20