1. Industry Engagement Region 6 OpCom meeting
Dejan Milojicic, Division VIII Director, FIEEE Chair, IEEE Ad Hoc Committee on Industry Engagement
Region 6 OpCom meeting
Los Angeles, February 4, 2017

2. 2017 IEEE Ad Hoc C’ttee on Industry Engagement
Strategic Approach
Drive from strategy rather than opportunistically, strategy itself a deliverable
Recruited two vice-chairs: Damir Novosel (IAB) and Rodger Lea (Technology)
Align to IEEE priorities: young professionals, women in engineering, under-served
Align to technology trends: Work with Future Directions & New Initiatives C’tees
Collect input from the retreat and integrate into priorities
Industry Advisory Board
Identify, recruit CxO level advisers from industry: Boeing, IBM, startups, government
Engage them as reviewers, advisers, and sounding board for the direction
Recruit small set of individuals through OUs
Efforts from 2016 year
Continued: multidisciplinary tech ecosystem/roadmaps, industry fellows, industry summit (NIC funded), 2nd generation analytics (NIC funded), lifecycle stories by industry verticals, awards program
Start this year: ambassador program, industry education program, input from retreat
Completed: industry segmentation, prioritize industry outreaches, trend papers on 5G and Smart Cities

3. 2017 IEEE Industry Outreaches
Schedule
Brazil (20-23 March), Kenya (15-18 May) and Australia (15-18 August)
Strategic Trends: ICT, power, telecom/5G, smart cities, post-Moore
Segmentation: Startups/Entrepreneurs, SMB, Multinational, Government, Association, University
IEEE Priorities: Women in Engineering, Under-served, Young Professionals, Start-ups, Entrepreneurship
Current Status
Working with OUs (SA, MSD, MGA, TAB, CAT) to identify industry, contacts, opportunities
Reviewing previous outreach reports in support of execution
Leveraging local Section Leadership and Volunteers support: Chairs, WIE, YP, Industry Ambassadors
Beginning travel logistics including hotels, passports/VISA, immunizations, etc.
Matching directors’ technology background with geography and trends (small, focused delegations)
Industry Ad Hoc Chair/Vice Chairs included
What’s Next?
Update outreach materials (IEEE Overview, invitation letters, industry-specific offerings and slides)
Identify opportunities and create dashboard
Holistically review 2016 industry outreach efforts and prioritize actions for follow-up
EXECUTE 2017 INDUSTRY OUTREACH!!

4. Ad Hoc Committee on Industry Engagement
2016 Report – November 21st 2016
Dejan Milojicic, Chair Patrick Russoniello, Staff support

5. Overall Status, Highlights, 2016
The teams have delivered on plans and focused on impact
Rebooting Computing Initiative (RCI) community in upswing: IRDS ongoing meeting, ICRC’16 success; funding request to NIC
Industry Fellows proposals reviewed at Fellows Committee, 2 out of 4 positive feedback (broadening FC scope; reduce 5 years limit) Distinguished member and Senior Fellow to be brought with MGA
Open source analytics engine team met with IEEE IT, obtained Xplore APIs and are prototyping alpha version
Trend papers completed
Industry portal prototype up and running
Asia outreach successfully completed; first results, Israel too

6. Dashboard, as of November 2016
Goal
Funding
Champion
Backed by
Trend
Notes
Multidisciplinary tech ecosystem/roadmaps: IRDS
Through RCI
RCI
TA, SA
IRDS derived from ITRS
Trend papers for industry
none
Lea, Kramer
Ad hoc
Content written
Lifecycle stories by industry verticals
TBD
Murty->Lea
None
Contacted IEEE Spectrum
Industry segmentation
Marc Beebe
Staff
Completed
Prioritize industry outreach
Ning, IE Ad Hoc
Asia complete
2nd generation analytics ‘15, ’16
$26K (NIC) 6/16-6/17
SN +disrupt.
Innovation
Open src
Aligned with IT, prototyping
Industry education program
Jamie, Ramesh
Started effort
Industry fellows program
Amy, Dejan, Stefano, CJ
Fellows Comm’te
FC review; 2 of 4 positive
Ambassador program CJ
MGA
Plan during Q4
Award program for industry leaders (individual/corpor.)
Will require
Ken Wise, Donna, MaryBeth
Awards Board
Initial planning 2nd meet in Nov
Industry summit
$70K (NIC)
Kramer
Initial planning
No Charge IEEE 802 Standards (2015)
N/A
Paul Nikolic SA
Revisited at SA

7. Industry Portal http://industry.ieee.org
Single point of entry for industry practitioners
IEEE Xplore
Standards
Globalspec
InnovationQ Plus
Membership
Conferences
Emerging Technologies
Professional development
IEEE Reaching out to industry
IRDS
Trend papers
Analytics engine
Fellows from industry
Industry summit, etc.
Thanks to marketing & IT!!

8. Board Outreach Strategy, 2017
Strategically plan around tech trends, IEEE priorities and geographical foci
Smaller number of more focused smaller team visits
Technology Trends
IEEE Priorities
Geography Focus
Segmentation
Telecom (5G, Operators)
Young professionals
Brazil (return)
Corporate, SMB
Post Moore (RCI, IRDS)
Women in Engineering
Kenya
Startups
SmartCities
Under-served
Australia*
Government
Power
Industry
TBD
Universities

9. Summary Momentum, engagement maintained, carried over to MOUs
Funding being addressed
Visibility with the board is a continuous big plus, and source of excellent ideas!
Presidential and ED support a substantial plus
Drive industry engagement and outreaches more strategically
Need to plan transition to a new leadership for

10. Q&A

11. Backup Slides

12. Many Thanks to All Supporters
2016 Committee members: Karen Bartleson, Marc Beebe, Jenifer Castillo, Rob Fish, Donna Hourican, Cecelia Jankowski, Bruce Kraemer, Pamela Kumar, Danny Lange, Rodger Lea, John McDonald, Sundara Nagarajan, Murty Polavarapu, Holly Schneider Brown, Alan Skelley, Mary Ward-Callan, and Stacey Waters
A special thank you to IEEE President Barry L. Shoop, Jim Prendergast and Donna Hourican for their endless support;
The IEEE Board of Directors (and Volunteer Leads!) for their commitment and engagement with 2016 industry outreaches and continuous feedback;
Members of the Management Council, especially Cherif Amirat, Karen Hawkins, Cecelia Jankowski, Jamie Moesch, and Mary Ward-Callan;
IEEE Professional Staff, including Priscilla Amalraj, Melissa Arandamendez, Prakash Bellur, Kuangyunn Chiu, Steven Deng, Mary Beth Denike, Renny Guida, Ning Hua, Noelle Humenick, Iwao Hyakutake, Hwa Chiang Leo, Liz McCarthy, Providence More, Harish Mysore, Monica Naureckas, Fanny Su, Frank Zhao, Meng Zhao and countless others

13. 2017 IEEE Ad Hoc C’te Industry Engagement Members
Dejan Milojicic, Chair Latonia Gordon, CAG
Rodger Lea, Vice Chair Ali Hessami, Region 8
Damir Novosel, Vice Chair Bruce Kraemer, Industry Summit
Min Chen, WIE Nita Patel
Tom Coughlin, Silicon Valley Allan Tear, Entrepreneurship
Eddie Custovic, YP Vladimir Terzija, Asia, Middle East
Rob Fish, TAB Industry Conferences Barry Shoop, Executive Oversight
Stefano Galli, Fellows Committee
Staff Support: Karen Hawkins, Cecelia Jankowski, Patrick Russoniello, Mary Ward-Callan
Young Professionals under approval process: Aristotelis Farmakis, Mario Milicevic, Khaled Mokhtar, Sally Musonye, Justin Vreeland

14. 2016 Strategic Themes of Industry Outreach
In 2016, we met with over 270+ leaders from 70+ companies in 12 countries: US, Canada, Israel, UK, Singapore, India, Japan, Taiwan, South Korea, China, Uruguay, South Africa
China (Entrepreneurship and Telecom): Met with 25+ leaders DJI, UBTech, SSL Xbot Park, BYD, 3Glasses, Shenzhen Bay Venture Plaza
India (IT Services): Met 60+ leaders from IIT Bombay, TIFR, IISc, SINE, TIE Young Entrepreneurs, IE Semiconductor Association, ISRO, L&T Group, TATA Group, Intel India
Japan (Electronics and Robotics): Met 25+ leaders from AIRC/AIST, CSTI, NEC, Hitachi, Fanuc
Korea (Electronics & Telecom): Met with 30+ leaders IEIE, KICS, MSIP, Samsung, KEA
Singapore (Government Agencies and Industry Incubators): Met with 25+ leaders NRF, CSA, A*Star, Global Foundries, Rolls-Royce, ST Electronics, Singtel, NUS Enterprise, Certis Cisco, IHiS
Taiwan (Semiconductor): Met with 30+ leaders from TSMC, Macronix, ITRI, III, CIEE, CIE, Wistron ITS, ARTC, TTIA
(July) Israel (Start-ups and Hi-Tech): Met with 75+ leaders The Technion, Tel Aviv University, AEAI, Ministry of S&T, Israel National Cyber BuWatergen, Stratasys, ELBIT, IAI/ELTA
(December) UK: (Tentatively) 8 companies: ARM holding, Rolls Royce Holding, Dyson, National Grid, British Telecom, Vodafone, McLarenreau, Google Israel, CheckPoint, SolarEdge, Intel Israel, HP Labs Israel, Roboteam,, Sky PLC

15. Successes from Industry Outreach to Israel, July 2016
MoU signed between IEEE Israel Section and AEAI results in: One-day Students and YP Symposium; IEEE Xplore Technical Workshop, 3rd Convention of Electrical & Electronics Engineering Students & Young Professionals in Israel; Future IEEE-WIE and AEAI WIE Forum; & more
Corporate Chief Scientist from ELBIT to attend World Forum on IoT in December 2016, meeting with FD/IoT leadership on future collaboration
Participation from industry leaders (HP Labs, Stratasys) in future IEEE WIE events
Developed high-level relationships with industry (Roboteam, HPE Labs, Stratasys, SolarEdge, ELBIT, Intel) and government institutions (Israeli National Cyber Bureau and Ministry of Science, Technology, Space)
Interest in IEEE OU offerings (IEEE-SA, RAS, WIE, FD, MSD)
Model for successful industry outreaches in the future

16. Successes from Industry Outreach to Asia, Aug-Sep 2016
China - Prospective IEEE Xplore customers; Potential financial sponsorship of China Student Congress Robotics Competition with UBTech; Participate in DJI’s Robotmaster Competition in 2017
India - MoU discussions underway with numerous companies - IEEE Lab proposal with IISC submitted for approval (3 very near signing, 7 in progress)
South Korea - Organized with KEA a Standards forum at COEX - Signed NSA with IEIE; MoU renewal with TTA underway
Taiwan - Offered IEL upgrade proposal; Strong interest in IEEE Enterprise - IEEE CS signed Global Partner Program with III and Wistron, IEEE appeared in major media - TAICS and IEEE-SA will sign an MoU
Singapore - Organized workshops at CSA and Singtel during International Cybersecurity Week - Planning possible 2017 technical event at Globalfoundries
Japan - Potential partnership with AIST on 2017 AI&Ethics Summit - Prospective IEEE Xplore customer - High level relation with Japan Cabinet, 5th S&T Basic Plan

17. Risk-Reward Quadrant and Roadmap
priority
technology ecosystem & roadmaps
entrepreneurial activities
technology
ecosystem & roadmaps
high
industry fellows
2nd gen analytics
high
2nd gen analytics
entrepreneurial activities
trend papers
industry fellows
industry education
Risk
medium
industry education
industry summit
industry summit
ambassador program
trend papers
awards program
low
industry segmentation
awards program
ambassador program
industry segmentation
lifecycle stories
lifecycle stories
low
industry outreach
Industry outreach
low
Reward
high
6mo y y y y

18. Trend Paper on SmartCities, Rodger Lea
Refined format and target audience with ad-hoc committee (April-early May)
Input from industry leaders –
Tata, Huawei, Intel, Bosch, IEEE SC initiative, IBM, Hitachi + others
Final version delivered November
Subsection on standards accepted for publication in IEEE STANDARDS EDUCATION E- MAGAZINE
Issues:
Publication/promotion route within IEEE for main report

19. 2nd generation analytics, i2X2 Aasha Your assistant with IEEE Xplore Sundara Nagarajan, Danny Lange, Gustavo Oliva, Dejan Milojicic
Goal: Improved personalization and stickiness of Xplore
Status
Multiple in-depth reviews on the 2nd Generation Analytics project (i2X2) scope to avoid duplication of efforts with Xplore roadmap
Xplore API beta release available and signed up 04-Nov-16; Aasha will be a consumer of this API
IEEE India team onboard with active support
Architecture development and initial implementation progressing—working towards demonstrating initial working service by 15-Dec-16
Metrics:
Traffic trend: User access to Xplore routed through Aasha—improving trend
Xplore consumption: Industry professionals consuming IEEE Xplore—improving trend
Product Metrics: Improving adoption of Aasha by IEEE members and non-members
User Survey & Feedback: Effectiveness of recommendations and direction of the i2X2 initiative as perceived by users

20. Defining an Awards Program for Enhancing Industry Engagement
IEEE Awards are held in high regard by industry and can open the doors to new partnerships and revenue sources
IEEE Awards are an important vehicle in increasing IEEE’s visibility in technical and professional communities worldwide
November 2016 Meeting of the AB and the IE Ad Hoc Committee to review present industry awards across IEEE and current recipient engagement activities
Plan for engaging IEEE OUs, Regions, Societies, and Young Professionals
Survey volunteer/staff leadership on creation and funding of an IEEE Industry Awards Program; report back by end of 2017 Q1.
Listing of the highest medals, awards, and recognitions presented by IEEE

21. Industry Fellows Amy Reibman FC Chair, Stefano Galli FC Vice-Chair, Dejan Milojicic, FCSC
Presented to IEEE Fellows Committee
Introducing distinguished engineer level between senior member and Fellow (e.g. ACM has it)
Introducing senior fellow (e.g. Hewlett Packard (I/E) has it)
Accelerated nomination (replace 5y IEEE membership requirement in certain cases with equivalent experience)
Awareness, visibility, reaching out to potential fellows
Dejan to follow up with CJ and MGA on 1, 2
Dejan to continue within FC Steering Committee on 3, 4
6 March 2012

22. Industry Summit Bruce Kramer, Dejan Milojicic, Susan Root, RCI
Summit moved from 5G to Rebooting Computing
Submitted jointly NIC request
Funded approved for ~2/3 of requested
Summit will be one of the financial ROIs for the initiative
Bruce Kramer to lead it
IRDS, ICRC community, LPIRC are key technical drivers that summit is meant to support
6 March 2012

23. Industry Segmentation, Marc Beebe
Results
Results have been analyzed from:
Looking at all six categories of IEEE Xplore data (i.e., 3 content areas [conference, standards, journals] by downloads and published content)
Statistically clustering articles to determine what fits together, regardless of how pre-categorized
Aggregating using IEEE taxonomy and Inspec keywords
Brief comparison with a number of external segmentations
Identifiable, discrete vertical markets (that use the majority of IEEE resources)
Telecommunications; integrated circuits and semiconductors, and Microchips
Next Steps
Diaries or focus groups to assess how these materials factor into the day-to-day work of industry professionals.
Surveys of industry professionals to assess how industry members view IEEE as an asset in order to improve brand awareness and support.
Focusing research on specific potential products as they are being developed by the Marketing, Sales, and Design.

24. Backup Slides for TA Leadership Orientation

25. Industry-Related Research
Industry Member Needs
Looked at what members in industry spend their time on and what their needs are
Constantly switching from one type of task to another
Significant need for “soft skills” such as problem solving & communication skills
Member Segmentation
Have sliced the data to look at how the results differ for those members in industry
Industry Professionals skew much more heavily toward the less engaged segment 1
Showed growing need for industry-specific information and education
Industry-Related Research
MGA
IEEE-USA
MSD TA
Member Industry Needs
Member Segmentation
Non-member Industry Needs
Corporate Activities
Strategic Research
Industry Non-member Needs
Proposed research replicating the previous study with technology professionals who have not been engaged with IEEE
All-Societies Research Project
Measure satisfaction and benefit importance each Society. Data visualization allowed slicing results for industry vs. academic.
Respondents saw their Society as having what they need to be successful in their profession, but didn’t feel personally connected to it.
Industry Ethnography
Interviews and video diaries research focused on understanding the workflow of practicing engineers
Pain-points included format changes (PDF to Excel, for example), searching and finding the needed information, and more.
Note: All done with Corporate Activities/Strategic Research
All-Societies Research Proj.
Industry Ethnography

26. Most Important Activities and Projects That Align with IEEE Goals
IEEE Goal 1: Expand and enable communities
Continue fostering interest in and promoting the visibility, impact, and value of IEEE programs among young engineers, entrepreneurs and women
Improve impact in underserved areas, notably Africa through the Africa Ad Hoc and Asia through major organizational unit initiatives, the Asia Pacific Operations Center, and the China and Japan offices
Extend the capability to support, and leverage member interest in, technology policy
IEEE Goal 3: Lead humanitarian efforts around the world
Creation of IEEE Humanitarian Activities Committee (HAC) and the organizational structure to support IEEE volunteers involved in impactful humanitarian activities on the local level
Standards development of next generation technologies, such as Smart City and 5G, in developing regions such as India, Africa, Brazil
Engage in ‘boots on the ground’ humanitarian activities, such as IEEE Smart Village Program and MOVE Community Outreach (in partnership with U.S. Red Cross)
IEEE Goal 2: Provide forums for knowledge sharing on emerging and disruptive technologies
Continue to promote the use of Collabratec and add mobile apps
Utilize the breadth and depth of IEEE to simultaneously explore a very wide range of promising new technologies: e.g., SDN, Big Data, Open Source, 5G, virtual reality, and digital senses
Expand virtual community events to ensure globally broad engagement
IEEE Goal 4: Public Policy Support
Creating the structure needed to impact public policy anywhere in the world by creating and operationalizing the Global Public Policy Committee
Standing up the IEEE European Public Policy Initiative, an example of a viable public policy effort outside of the US.
Helping to advance U.S. legislation in multiple areas
Bill 26
16 November 2016

27. Most Important Activities and Projects That Align with IEEE Initiatives
IEEE Initiative 1: Increase our value to professionals in industry
Developing a clear understanding of the needs of industry professional members to significantly impact satisfaction, retention, & recruitment of this segment, via surveys, Industry Outreach programs, Corporate Advisory Group outreach, and market research
Improving the Career Resources Experience by launching IEEE ResumeLab, IEEE Mentoring Program and communities for entrepreneurs and consultants in IEEE Collabratec
Support the needs of engineers & technology professionals by creating, launching and funding cross-OU efforts to engage industry and the acquisition of GlobalSpec
IEEE Initiative 3: Develop programs in public service related to public policy
Creating the IEEE Internet Initiative, Internet policy events, and cross-OU partnerships such as the Internet Governance Initiative
Creating activities centered on cybersecurity in general, and in particular, cybersecurity activities related to the Internet
Creating and promoting a viable community centered on Ethics in Engineering
IEEE Initiative 2: Ensure vitality in standards, conferences, education, publications
Delivering more new style events and add on events, such as N3XT (entrepreneur forum), Rock Star series, WIE International Leadership Conference, IEEE Smart Tech Workshops, IEEE-USA Future Leaders Forum, Young Professionals meet-ups, mentoring, and professional networking sessions
Outreach to pre-university audiences, including enhancements and further development of TryEngineering.org and TryComputing.org
Broadening the participation of technologists in standards development through the Public Review system
IEEE Initiative 4: evaluate and adapt organizational structures and processes
Positioning IEEE for success in the future by optimizing governance structures, business processes and operations in general
Initiated broad scope projects throughout IEEE to better understand IEEE’s financial structure, prioritize activities, identify efficiencies, align resources, and streamline operations
Created tools to better manage our business by understanding costs and revenues
Bill 27
16 November 2016