1. SaaS and the IBM Lotus Portfolio

2. Agenda Changing Business Priorities The IBM Lotus Strategy
Introducing LotusLive
New Offerings
Click-to-Cloud
Partner integration
IBM Execution and Roadmap
What the press and analysts are saying

3. Business priorities are changing
Sustainable growth is the CEO’s top priority and innovation is required to enable it
Responsiveness and agility are the new key competencies, requiring innovation across three areas:
Products, services and markets
Operation of core functional areas
Overall business and enterprise models (especially collaboration)
Business model innovation is becoming as important as traditional product and service innovation. Businesses that can regularly innovate outperform their rivals in both revenue and margin.
The pressures organizations are facing around the people agenda are common. Throughout the rapidly emerging global economy, the same themes are articulated by senior executives, in particular, the CEO. Namely that they are under pressure from the Board and the market to improve both the top line and the bottom line at the same time. In particular, profit is under pressure from hyper-competitive markets driven by the globalisation of the economy and the rise of countries such as India, China, Brazil and Russia. What is clear is that in the past two years, most CEOs have recognised that innovation in products/services and innovation in business models are required to achieve growth. 3

4. Optimizing Talent across the extended enterprise is critical to cost reduction, agility and innovation
Need for Innovation
Need to connect internally
Need for Execution
Need to Harness Extended Workforce

6. Responsiveness & Agility requires an adaptive workforce Collaboration and Social Networking Tools create an advantage
How would you rate your workforce’s ability to adapt to potential changes in the business environment?
Characteristics of companies “Very capable of adapting to changing business conditions”
Source: IBM Global Human Capital Study 2008. 6

7. Enterprise Department & SMB Challenges Specific to Collaboration
Sharing outside your organization
Information stranded with a single individual
Locating content that already exists with your organization
Identifying people who can help you get business done
Yankee Group, SaaS will Swim the SMB Channel, 1/08
Yankee Group, Anywhere Enterprise Small and Medium: US Mobility and Business Applications Survey

8. SaaS is aligning with company priorities
Companies of all sizes will adopt SaaS solutions
Democratizes business solutions
CAGR 25-35%
Affordable and accessible
Easy to acquire – online purchase and access
Lower upfront investment – operational v. capital expense
Allows companies to focus on their core competencies
Implement quickly; accelerate innovation
Focus finite, talented resources on strategic initiatives
Facilitates cross-boundary communication and collaboration
Connect and work together easily inside or outside your company
Customers and partners can easily be part of the team now
SaaS enables companies of all sizes to adopt new ways of doing business quickly, easily.

9. IBM Collaboration Strategy
Messaging and Collaboration
Content Management

10. Multiple Strategic Delivery Models
On-Premise
MANAGED BY IT DEPARTMENT OR PARTNER
Cloud Delivered
IBM MANAGED
Benefits
Allows for advanced customization to meet customer needs
Managed by IT dept
All data resides local and inside the firewall
Benefits
Easy to install/maintain
Managed by customer or partner
Toolkits available for customization by partner or customer
All data inside your firewall
Benefits
Subscription pricing
Scales to meet customer demand
Dedicated & multi-tenant environments
Updates are applied transparently
Standard SLAs/SLOs

11. IBM Lotus SaaS Strategy
Collaboration beyond the Enterprise is an Ubiquitous Pain Point
Need to drive top line growth and innovation is driving organizations to want to work more closely with their customers and partners
Need for margin expansion is driving organizations to optimize talent across the extended enterprise
Our Strategy
Deliver a set of services that dramatically simplifies and improves the business interactions organizations have with their customers and partners
Execution
Provide the essential business services that every workgroup needs in a way that is simple to acquire and easy to use
Integrated collaborative & social networking services connected to relevant business services and applications
Seamlessly work with people – outside or inside your company
Create a business network of connected businesses

12. Lotus Online Product Strategy

13. Introducing LotusLive.com

14. Collaboration moves online: Share. Meet. Collaborate
A way to reach beyond the walls of your organization to connect and engage with colleagues, customers and partners.
A way to innovate, grow and build your business.
A way to maximize your existing technology investments while incorporating new ones

15. LotusLive Offerings – 1H 2009
Web Conferencing
Collaboration
LotusLive Meetings
(Sametime Unyte Meeting)
Full-featured Web conferencing service includes polling, hand raising, record & playback.
LotusLive Engage(Bluehouse)
An integrated suite of Web collaboration and business networking solutions including:-
LotusLive Notes
(Lotus Notes Hosted Messaging)
Full-featured, dedicated hosted service. (rich client)
Supports 27 Languages
Supports G1 languages
Available Today
Additional Add-ons
LotusLive Mobile for Blackberry
Pricing – TBD
LotusLive Sametime IM
Pricing - TBD
Available Today
LotusLive
Connections
An integrated suite of Web collaboration and business networking solutions including:-
LotusLive Events
(Sametime Unyte Events)
Internet-based event capabilities. Provides tools to create & manage webinars.
LotusLive iNotes
Web-based service with group calendar & shared contacts.
Language support - TBD
Pricing - TBD
Available Today
The information on the new products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational
purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, ode or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion.

16. LotusLive Meetings Web Conferencing
A complete reservation-less Web conference service that is browser based, easy to use and cost-effective
Publishing
Recording
Annotation
Application Sharing
Chat
Polling
Events

17. LotusLive Events Web Conferencing
A simple, intuitive user interface for managing web conferencing events

18. LotusLive Engage Collaboration
Online collaboration and social networking service designed for business
Files
My Network
Instant Messaging
Live Charts

19. LotusLive Connections
Collaboration
Online collaboration and social networking service designed for business
Files
Activities
My Network
Instant Messaging

20. eMail Benefits Features
Extensive Lotus Notes expertise available 24x7 from IBM.
Predictable costs with minimal upfront investment.
Have IBM help mange security threats to your messaging environment.
Assistance from IBM with certain regulatory compliance.
Potential for improved availability and reliability over in- house or on-premise deployments.
Benefit from the latest Lotus Domino release features while minimizing update and prototype efforts.
Quickly roll out Notes capabilities to new users in your organization
Features
, calendaring and scheduling with 1 GB mailbox per user.
IBM Lotus Quickr® Personal Edition with 50 MB storage.
Two Service Level Agreements (SLA) options available, % or 99.9% backed with with financial commitments.
Antivirus and antispam services.
Enterprise-class servers, network, storage and firewall in an IBM data center.
Security-rich, reliable and highly available infrastructure.
Integrated platform, process automations and innovative management tools.
Standardized reporting and administration through the IBM iSRVCE console.

21. eMail Benefits Features Differentiators
Predictable costs, usually on a per-user/per-month basis
Industry-leading spam protection
Real-time updates against viruses and malware
On-demand addition of new services when you need them
Fully branded products, payments, and support
Differentiators
Simplified administration
Fast implementation
Low start-up and monthly costs
Unmatched branding and customization capabilities
Seamless integration with triple play services, provisioning systems, log-in systems, payment gateways
Proven scale and reliability
Full Set of APIs to help integrate our service with yours
Features
Full-featured (HTML and AJAX), POP3, IMAP4, & Authenticated SMTP
SSL Encryption, secure password recovery
Mobile & Push
SMS Gateway (mail-to-SMS & SMS-to-mail)
alert (desktop message notification)
Mail Forwarding and Filtering
Domain Management Tool ( administration interface for domain admins)
Customer Service Tool ( administrative interface for enterprise admins)
Guaranteed Service Levels with 24x7 Monitoring
Industry-leading Spam and Virus protection

22. How does it extend Lotus customers investment
Click to Cloud
Tech Preview

23. Lotus Notes Client – Click to Cloud
Drag and Drop attachments from your into LotusLive Store and Share
Tech Preview

24. Eclipse Plugin – Single click to launch meeting
Multi-select names in your ST contact list to send a link to your meeting
Single click to start your meeting
Tech Preview

25. Notes DB Integration - xPages
Share files from Notes discussion DB to LotusLive Store & Share
Tech Preview

26. LotusLive Meetings: Mobile Access
Includes
Published
presentation mode
(with pointing and annotation),
Participant list and chat
Implementation of application sharing
Tech Preview

27. LotusLive: Extending Value – The Partnerships
Tech Preview

28. Linked in: Network Expansion
Integrated
Linked In contacts
Easily share files with a single click
Tech Preview

29. Salesforce.com: Extending the capabilities of your sales force
Auto name population
Manage Activity directly from the your opportunity
Create an Activity
Tech Preview

30. Skype: Unifying communication and collaboration
Call LotusLive contacts
Tech Preview

31. Prolifiq: Extending LotusLive – Multi-Point integration
Single-Sign-On with LotusLive
Maintain LotusLive experience
Embeded partner solution
Tech Preview

32. IBM LotusLive Global network
3232
3232
IBM LotusLive Global network
Today:
IBM Cloud Center (go by geo) - 5 total:
Almaden/SVL (this is one single one in the US),
Beijing,
Johannesburg,
Dublin,
Tokyo
Customers & partners in collaboration - 4 total:
Atlanta (Google datacenter),
Seattle (UW),
iTricity,
Wuxi Gov't
Total: 10 Cloud Centers as of today announced & operational officially
Future:
IBM Cloud Centers:
Middle East,
Latin America,
ASEAN,
Korea,
India,
Raleigh
total in 2008, we will have 11 IBM Cloud Centers

33. LotusLive Execution and Roadmap

34. IBM Execution IBM is delivering a range of Online services in Q1 2009
Multiple delivery options for online services
Dedicated hosting model
Collaborative multi-tenant model
No advertising
IBM has assembled a world-class team of people and technology to bring these hosted services to market
Deep services expertise
99 years of technology leadership
Global marketing and sales execution ability
IBM hosted services are designed for companies of all sizes
Provides the essential business services that every workgroup needs in a way that is simple to acquire and easy to use
Seamlessly work with people – outside or inside your company
LotusLive services will integrate with existing customer solutions to deliver new business value
Integrated collaborative & social networking services connected to relevant business services and applications
Can be integrated with other Online applications or existing applications
LotusLive is a social network for business – created as people work together
Create a business network of connected businesses

35. 2009 OCS Schedule LotusLive LotusLive iNotes Events G1 language
Support
LotusLive iNotes
Basic Service Launch
Localized Technical Support
(select countries)
Announce LotusLive.com at Lotusphere
LotusLive
Meetings and Engage/Connections
Release
LotusLive Engage
Service GA
LotusLive Meetings
Release
LotusLive Meetings
LotusLive Engage/Connections Feature Release &
G1 language Support
LotusLive Connections
Service GA
LotusLive iNotes
Basic Service ‘Integrated’
LotusLive
Meetings And Events
Official
Name Change

36. LotusLive – Press Reviews
Over 3,800 Total Media Impressions Worldwide

37. Summary
The challenge of extranet collaboration is a well-understood problem that will grow more acute in the near future
IBM Lotus has drawn from our deep portfolio to create rich online solution
An open online service integrating other cloud based services and applications
Suitable for IBM and NON-IBM collaboration customers
Available in Q1
Will leverage enterprise presence to sell business value
Open for customer projects Now!
Register at

38. Legal disclaimer © IBM Corporation 2008. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.
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All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.
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