1. 5-Star Worldwide Managers Call
Jan/Feb 2017

2. January/February Agenda
Zeel Massage and Corporate Wellness Program
Guest Speaker: Veronica Bashbush, National Director of Corporate Wellness
Success at 1650 Arch – Paige Layton, 5-Star Manager
Global Investors 2017 Focus: Execution
CBRE | Client Care Americas | Investor Services: Julie Spencer, Senior Director
It’s Kinglsey Season – 2017
New eBlast promotions can be customized to you / your building
Encourage your tenants to participate: Refer to great past ideas on the 5-Star Portal, please be prepared to share your onsite implementations on next month’s call.
5-Star Portfolio Updates (featuring 9 assets today)
What’s new? Expand on a successful event, resource or idea at your asset. This month features:
1650 Arch and United Plaza, Philly, PA 125/150 CambridgePark Drive, MA
Met Park, Seattle, WA Pasadena Towers, Pasadena, CA
800 Connecticut, Norwalk, CT Galleria Office Towers, Dallas, TX
7000 Central Park, Atlanta, GA Pacific Plaza, Walnut Creek, CA
5-Star CANVA Site and Monthly Reporting:
CANVA additions on our 5-Star Portal: Check out the latest contributions by your peers
Monthly 5-Star Activity Reporting now required, refer to examples on the Portal
Next Call 5-Star Portfolio Updates – Attn. 5-Star Managers!
Park 80, Saddle Brook, NJ 235 Pine, San Francisco, CA The Landing at MIA, Miami, FL Liberty Center, Pittsburgh, PA
Denver Tech Center, Denver CO Cal Plaza, Walnut Creek, CA
161 North Clark, Chicago, IL Premier Place, Dallas, TX

3. ZEEL Massage and Corporate Wellness Programs

4. ZEEL MASSAGE PROGRAM @ 1650 ARCH
Held the last Friday of every month in our 5-Star Conferencing Center
4 hour event – held from 10 a.m. – 2 p.m.
ZEEL charges $80/hr
We Loved our massage therapist Cymone so much that we requested to have her for every event. The tenants absolutely LOVE her!
ZEEL sends you a massage chair or table (whichever you offer) to store onsite for the therapist.
ZEEL offers design template for both a poster and eblast. The eblast is great because you can customize it for each month’s event.
The eblast also has a link that leads tenants right to their online scheduler.
The therapist then have access to see the scheduler so they know the name of the tenant receiving the massage
Tenants then get a confirmation text for their appointment along with a reminder the morning of their appointment.

5. ZEEL MASSAGE PROGRAM @ 1650 ARCH
ONLINE SIGN UP LINK
LOBBY POSTER
MONTHLY INFUSED WATERS FOR THE TENANTS.
EBLAST TEMPLATE

6. Global Investors 2017 Focus: Execution We’re all leasing in our own way…

7. It’s Kingsley Season Surveys out Today!

8. Kingsley Survey Promotion Customized eBlast for You
March 1st – pre survey notifications sent to all participants by management teams
March 2nd – with survey link sent to tenants/residents with valid address
March 3rd – postcards sent to all residents without an address
March 14th  – first reminder to non-respondents
March 23rd  – second reminder to non-respondents
April 4th – survey cut-off (midnight)

9. Kinglsey Results Promos Customized for Your Building Post-Survey

10. Tenant Event: Floral Workshop
Search local florists, greenhouses, farms
/call to connect with contact
Discuss pricing per person
Select event date / Promote to tenants
Gather RSVP’s
Communicate anticipated attendance
Greet vendor, set-up event, check-in tenants

12. Galleria Office Towers

13. Galleria Office Towers

14. 800 Connecticut

15. 800 Connecticut
February 2017
We hosted two successful prospective tenant tours this month. For each, we provided them with 800 CT swag bags as well as “breakfast to go”. We also set up the conference room for quick Floored presentations so they could see 3D renderings of potential designs and lay outs for the space they were viewing.
Our conference center is still getting a lot of use from our tenants. Rentals this month ranged from full day, full training center rentals for 100 people, to a luncheon for 60 people in the amenity portion to a small group meet up after hours in our smaller conference room.
I set up a table in our lobby during lunch hours for Valentine’s Day. I handed out over 300 Cheryl’s Valentine’s cookies and 215 building employees entered to win our raffle prizes which included orchids, a dozen roses and a bouquet of balloons.
We also has our very first Pop-Up Bar hosted by a local sports bar, The Blind Rhino. They served a variety of beer and wine and I provided snacks and water for those who attended. We will be doing this every other Thursday – the tenants gave great feedback on this!
Our Kingsley survey is going out soon. Most of our tenants complete them with no reward needed but we will be hand delivering “sweet treats” as a thank you.

16. Tenant Events Rose Parade Event Active Shooter Training
Fire Extinguisher Training
Earthquake Preparedness Training
Floor Warden Training
Valentine’s Day Raffle
E-Waste recycling event
Complimentary postural foot scans
Complimentary chair massages

17. Tenant Events: Valentine’s Day Event & March of Dimes Bake Sale for Babies

18. Valentine’s Day Raffle!
Tenants entered in to win a Date Night for Two basket
On Valentine’s Day we set up with the basket display and handed out cake pops to all the tenants to wish them a Happy Valentine’s Day.
We did an assortment of flavors; vanilla, chocolate and red velvet.
It was a sweet treat and the tenants LOVED it!

19. Valentine’s Day Candy Buffet
Reached out to 3 caterers
Made selection based on presentation and pricing
Promoted the event to tenants through our monthly newsletter, , and tenant visits
The event was a success and we received positive feedback from our tenants
Star Action Plans
Plan activities for the tenants to mix and mingle
Increase participation
Incorporate alcohol (a strong tenant request)

20. Are You Taking Advantage of our 5-Star CANVA Account?
Red Sox Ticket Raffle

21. What you’ll see on the Site:
Brand Kit
5-Star Brand Colors
5-Star Brand Fonts
5-Star, CBRE, CBRE Global Investors Logos
Red Sox Ticket Raffle

22. 5-Star CANVA Site:
Red Sox Ticket Raffle

23. 5-Star CANVA Site: Red Sox Ticket Raffle
Themed Event Collateral – Boards you can reformat to eBlasts, Twitter feeds, fliers and more!
Upload your latest creations to the CANVA site for all to use
Red Sox Ticket Raffle

24. Latest Adds to 5-Star CANVA:
Valentine’s Events
Food Trucks
Send us your event and we will create a template!
Red Sox Ticket Raffle

25. 5-Star Monthly Reporting
Year End Activity Roll-Up, Monthly Report and Tenant Satisfaction Survey
This comprehensive overview quantifies usage: tenants that are particularly active (great ‘stickiness’ factor when renewing) Also great for the leasing teams –they can offer up stats when touring new prospects, quote tenant testimonials, etc.. And, when budget time rolls around – handy to note where activities have flourished, what needs tweaking, etc. Templates and examples can be downloaded from the 5★ Portal
Emily Forzano

26. Thank you for joining! These slides will be posted to the 5-Star Portal.

27. Tenant Experience ECOSYSTEM
Current & Future State Ahead
Access HVAC
Collaboration
Connectivity
World Class Service
Environmental Access
Work Order Management
Broadcast Notifications
Paperless Visitor Access
Document Management
Property on the Web
Reserve Amenities
Data
Analytics
Temperature Control
Tenant
Directory
Private
Messaging
Private Social Media
Dining
Directory
Reserve Table
Food Delivery
Parking Access
Shopping Directory
Retail Offers & Discounts
Tenant Engagement
RSVP
Events
Tenant Special Offers
Rewards program
Lights Control
Public Transportation Tracker
Future State
Current State

28. Understanding the needs of our constituents
High-level Personas
Asset Manager
5-Star Manager
Tenant SPOC
Individual
Tenant
“As a Landlord and Owner, I want to continuously seek ways to increase the value of my property.”
“As the 5-Star Manager, I want the ability to better understand the needs of my tenants so that I can continue to provide world-class service.”
“As an Office Manager, I want to provide timely and relevant communications on all building activities to my co-workers.”
“As a Tenant in the building, I want convenient and easy offerings that allow me to be more productive at the office and enjoyable for me.”
We want to offer world-class service which allows us to better understand, attract, and retain existing tenants therefore increasing revenue.