1. 1233000 김 장 용 1233063 남 솔 1233065 박 수 억 1533075 이 연 우 The mascot of the City Holic and collaboration with Kakao

2. Contents 1.Mascot 1)What is mascot? 2)Success case 3)Case analysis 4)The mascot of the City Holic 5)How to use 2. Kakao expansion 1)What is Kakao? 2)Features of the Kakao 3)How to use

3. 1. Mascot

4. 1. What is mascot? http://terms.naver.com/entry.nhn?docId=164 8010&cid=50292&categoryId=50292 Today mascot symbolizes the organization and events by the character It can easily send the values and cultures to the people also when people saw the mascot they recognize friendly

5. 2. Success case 365mc - 지방이 http://www.bosa.co.kr/umap/s ub.asp?news_pk=605599 http://www.hankyung.com/news/app/newsview.php?aid=201606036521i#01.11692525.1 Cute characters used Adding elements of trend Formation of sympathy by story

6. 2. Success case 메리츠화재 - 걱정인형 http://www.bizwatch.co.kr/pa ges/view.php?uid=11900 Harmony of worry dolls and insurance Identity of corporation

7. 3. Case analysis Success Factors - 지방이 : Trend elements inserted → formation of sympathy - 걱정인형 : Represents the identity of corporation Conclusion -Friendliness + Identity

8. 4. The mascot of the City Holic The goal of City Holic : Business platform for everyone Cityholic helps deliver information and news to users such as Hermes

9. 4. The mascot of the cityHolic

10. 5. How to use Souvenir - Prizes by the event Ex) Character goods CSR (Corporate Social Responsibility) Ex) Seal, Emoticon

11. 2. Kakao expansion

12. 1. What is Kakao? http://terms.naver.com/entry.nhn?docId=651 535&cid=43167&categoryId=43167 Kakao service the Daum that the second largest portal site (22.4%) and Kakao talk that no.1 mobile messenger (90%) in Korea

13. 2. Features of the Kakao Kakao story To get the other person to register as a friend and as Kakao talk, sharing photos and messages available http://terms.naver.com/entry.nhn?docId=1398 186&cid=43667&categoryId=43667 http://www.Kakao.com/services/9

14. 2. Features of the Kakao Companies, organizations and brands to share their news and connect with people in Kakao story https://ch.Kakao.com/doc/servi ce_introduction_201601.pdf

15. 2. Features of the Kakao It enables real-time dialogue with customers and and send the message to target customer https://yellowid.Kakao.com/login#sec4https://yellowid.Kakao.com/login#sec2

16. 3. How to use http://koreanclick.com/information/info _data_view.php?id=304 Kakao Story and the City Holic users age is similar

17. Using the Kakao story channel 3. How to use http://blog.socialmkt.co.kr/409

18. sources http://terms.naver.com/entry.nhn?docId=1648010&cid=50292&categ oryId=50292http://terms.naver.com/entry.nhn?docId=1648010&cid=50292&categ oryId=50292 http://www.hankyung.com/news/app/newsview.php?aid=201606036 521i#01.11692525.1http://www.hankyung.com/news/app/newsview.php?aid=201606036 521i#01.11692525.1 http://www.bosa.co.kr/umap/sub.asp?news_pk=605599 http://www.bizwatch.co.kr/pages/view.php?uid=11900 http://terms.naver.com/entry.nhn?docId=651535&cid=43167&catego ryId=43167http://terms.naver.com/entry.nhn?docId=651535&cid=43167&catego ryId=43167 http://www.Kakao.com/services/9 http://terms.naver.com/entry.nhn?docId=1398186&cid=43667&categ oryId=43667http://terms.naver.com/entry.nhn?docId=1398186&cid=43667&categ oryId=43667 https://ch.Kakao.com/doc/service_introduction_201601.pdf https://yellowid.Kakao.com/login#sec2 https://yellowid.Kakao.com/login#sec4 http://koreanclick.com/information/info_data_view.php?id=304