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Carnival of Bengali Cinema in Hyderabad…. HBFF: Highlight Hyderabad Bengali Film Festival (HBFF) is the only curated and complete Bengali film festival.

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Presentation on theme: "Carnival of Bengali Cinema in Hyderabad…. HBFF: Highlight Hyderabad Bengali Film Festival (HBFF) is the only curated and complete Bengali film festival."— Presentation transcript:

1 Carnival of Bengali Cinema in Hyderabad…

2 HBFF: Highlight Hyderabad Bengali Film Festival (HBFF) is the only curated and complete Bengali film festival in India Hyderabad Bengali Film Festival One of 3 Bengali film festivals in the world – after Dubai & Singapore Initiated by Bengalis In Hyderabad (BiH), a registered cultural society in Hyderabad, in 2014 as an experiment with very limited budgetby Bengalis In Hyderabad Limited promotion in social media but resulted in huge spontaneous response from the film fraternity, movie going audiences, and patrons 2014 has witnessed a turn around of 1900 plus viewers 2015 was much prepared and bigger with a turn around of 2300 plus viewers HBFF 2016 – preparation started, curation of movies are going on

3 Why HBFF? An opportunity to all the film lovers in the twin cities to enjoy 8 mesmerizing Bengali films of recent times A platform to the new age Bengali cinemas to reach out to the audience outside Bengal To interact with the film makers, directors, artists, critics etc. face to face A platform for cultural exchange Presence of around 600,000 Bengalis in Hyderabad More than 50% of this population are into IT, Pharma and other allied industries But Hyderabad has a very limited opportunity to watch regional movies, especially Bengali movies This is an effort to solace their cultural thirst to some extent. Presence of around 600,000 Bengalis in Hyderabad More than 50% of this population are into IT, Pharma and other allied industries But Hyderabad has a very limited opportunity to watch regional movies, especially Bengali movies This is an effort to solace their cultural thirst to some extent. HBFFF 2016 Dates: July 1 to July 3, 2016 Venue: Prasad Preview Theatre, Road No. 2, Banjara Hills, Hyderabad

4 HBFF Reach: different channels Facebook figures * Data till March, 2016

5 Venue Map & Floor Layout at Prasad PreviewTheatre, Banjara Hills Available areas for Promotion, Display and open parking space

6 Down the memory lane: HBFF2015

7 HBFF 2015 Highlights 3 days of cinematic extravaganza Movies Screened - 8 Number of Shows – 16 Footfall – over 2300 plus Average occupancy per show 92.56% Virtual reach 100000 plus Panel discussion on ‘Content is the star’ with directors, artists, critics 16 rounds of Q&A with directors & actors Festival covered by leading print & electronic media, like – Times of India, Deccan Chronicle, The Hindu, Cine Bengal, Enadu Bengali, Hybiz TV etc. Audience participating in the Ongoing Panel Discussion @ HBFF

8 Down the memory lane: HBFF2014

9 Eminent Film Personas in HBFF Clock wise from left: 1. Baudhayan Mukherji addressing the audience; 2. Lighting Ceremony with Roopa Ganguly in 2014; 3. Ms. Roopa Ganguly with Sekhar Das during a QA; 4. Ananya Chatterjee; 5. Churni Ganguly lighting up the lamp in the opening ceremony in 2015; 6. Shubhalagna Mukheree; 7. Mainak Bhaumik in QA; 8. Curator Ratnottama Sengupta with Abhijit Guha in a QA

10 Patrons in HBFF 2015

11 Why should you partner with us in HBFF 2016 8 Bengali movies to-be screened for the first time in Hyderabad for 3 days (July 1 to 3, 2016) Premier of 1 or 2 movies A long celebrity list Introduction of Viewers’ Choice Awards in different categories are going to generate huge interest among all stakeholders Thorough media coverage in leading media – TOI, Deccan Chronicle, The Hindu, Enadu, ABP group etc Bigger branding opportunities for Platinum, Gold and Silver sponsors Targeting footfall 2800+ – all elite group with high purchasing power Targeting online reach of 150,000 through Facebook, twitter, www.bengalisinhyderabad.com, www.hbff.in, Google+ etc. www.bengalisinhyderabad.comwww.hbff.in A strong member base of 7500+ at Bengalis In Hyderabad -> easily accessible as a sponsor Special promotional plan with BiH & HBFF for a prolonged period of 1 year, 6 months & 3 months for 150K audience E-mail marketing, leaflet, banner, standee, lead generation opportunities Media Coverage of HBFF@ TOI

12 Facts: Bengalis In Hyderabad a not for profit cultural organization registered under AP Society Act a not for profit cultural organization registered under AP Society Act 10 years old organization 10 years old organization 7500 members 7500 members year long socio-cultural activities year long socio-cultural activities Dramebaaz: theatre group, Kolaj: bilingual magazine, A-Bong: Bengali band, Adwitiya: ladies group, Sporsho: social NGO arm, Bhromon Bilasi Club: travel club are some of our initiatives Dramebaaz: theatre group, Kolaj: bilingual magazine, A-Bong: Bengali band, Adwitiya: ladies group, Sporsho: social NGO arm, Bhromon Bilasi Club: travel club are some of our initiatives

13 Sounds interesting? Please contact: Partha Pratim Mallik +91 97047 70809, ppmallik@gmail.com Rahul Basu +91 9000597653, rahulbasu16@gmail.comppmallik@gmail.comrahulbasu16@gmail.com

14 Behind the scene Tireless effort from a bunch of energetic young professionals Thank You!


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