1. Interviews Sample Setting Questions Recording Data

2. Interview Sample Almost always qualitative research Pick respondents based on the needs of the research Particularly at first, try to talk with people who are likely to be comfortable responding

3. Interview Setting Privacy Convenience Go to the interviewee Make the interviewee comfortable before beginning questions Minimize frowning or negative reactions Body language is everything Look professional

4. Interview Questions An interview protocol is a must Sometimes important questions need to be buried in less important questions Be sure you ask everything you need but nothing more (it is hard to go back) Beware the grand tour question Design follow-up questions Be careful not to ask follow-up questions if you already have the information Practice

5. Recording Interview Data Audio or video recording – Intimidation; transcripts; notes Writing responses – Accuracy; directing respondent Re-coding written responses