1. 1 September 2016

2. 2 CONTENTS  Introduction to Phoenix  China Buy, Why Phoenix ?

3. 3 PHOENIX’S VISION A Global TV Brand In Chinese Communities Worldwide

4. 4 MORE ABOUT PHOENIX Launched in 1996, IPO on June 30, 2000 A Joint Venture Today’s Asia Ltd37.5% TPG China Media, L.P.12.15% China Mobile (Hong Kong) Group Ltd19.9% China Wise International Ltd 8.3% Other Shareholders22.15%

5. 5 PHOENIX WORLDWIDE DISTRIBUTION & SATELLITE COVERAGE

6. 6 MULTI-MEDIA PLATFORM 1996 Phoenix Chinese Channel 1998 Phoenix Movies Channel 1998 Phoenix New Media (ifeng.com) 1999 Phoenix Chinese News & Entertainment Channel (Europe) 2000 Phoenix Weekly 2001 Phoenix North America Chinese Channel 2001 Phoenix InfoNews Channel 2007 Phoenix Metropolis Media 2011 Phoenix Hong Kong Channel Phoenix Chinese Channel Phoenix CNE Channel Phoenix N.A Chinese Channel Phoenix Movies Channel Phoenix InfoNews Channel Phoenix Weekly Phoenix HK Broadcast in HD in 2014 Phoenix Metropolis Media

7. 7 Launch Date: March, 1996 Broadcast in High-definition quality in January, 2014 Satellite: Transmitted via ASIASAT 7 Programme type: Wide variety programmes e.g. Info-tainment, documentary, news, face-to-face interview Penetration: Reaching 83 millions households in China # Reaching 4,300,000 households in other Asia Pacific countries * Phoenix Chinese Data Source : * Phoenix International Operations Division # CSM Distribution Survey in China 2012 Phoenix Chinese Channel

8. 8 Launch Date: January 2001 Broadcast in High-definition quality in January, 2014 Satellite: Transmitted via ASIASAT 7, Eutelsat-10A, Eutelsat-9B, EchoStar-Anik F3 and Galaxy 3C Satellites Programme Type : CNN-typed + CNBC-typed news programs Distribution: Reaching Chinese communities in Asia Pacific Region (including China, Hong Kong & Macau), America, Europe and Africa via cable TV, IPTV network and DTH platform Phoenix InfoNews Channel

9. 9 Phoenix Movies Channel Launch Date : August 1998 Satellite : Transmitted via ASIASAT 7 in China Programme Type :Movies blending 30% Asian and 70% international titles with Chinese subtitles Distribution : Encrypted distribution in China

10. 10 Launch Date : August 1999 Satellite : Transmitted via Astra-2G and Express AMU1 Satellites Programme Type : Drama, infotainment, news, documentaries, current affairs, plus news reports produced by local editorials Distribution: Covering over 45 European and 38 African countries including France, Germany, United Kingdom, Netherlands, Spain, and further to Egypt, Morocco, Nigeria, Zimbabwe, Madagascar etc, Phoenix Chinese News & Entertainment (Europe) Channel Phoenix CNE

11. 11 Phoenix North America Chinese Channel Phoenix N.A. Chinese Launch Date : January 2000 Satellite : Transmitted via Galaxy-3C and EchoStar-Anik F3 Satellites, while covering Central and South Americas with IPTV network. Programme Type:Dual-dialect drama, infotainment, news, documentaries, current affairs, plus news reports produced by local editorials Distribution : Reaching Chinese communities in North, South and Central America via cable TV, IPTV network and DTH platform (including major hotels).

12. 12 Phoenix Hong Kong Channel Launch Date: March, 2011 Broadcast in High-definition quality in January, 2014 Target Audience: High-end Cantonese audience in Hong Kong, Macau, Guang Dong, Guang Xi and Hai Nan Districts (24 hour broadcast) Satellite: Transmitted via ASIASAT 7, EchoStar-Anik F3 and Galaxy-3C Programme Type: News, Information, Finance, Trends, Culture, Interviews and Features Coverage and : Cover entire Asia-Pacific Regions. distribution In Hong Kong, the channel is available through ： NOW TV (Channel 367) – 1.30 million subscribers i-Cable (Channel 14) – 951,000 subscribers TVB Network Vision (Channel 89) – 200,000 subscribers HK Broadband TV (Channel 507) –195,000 subscribers SMATV 、 TVRO In Macau, the channel is available through ： Macau Cable Television Company Limited (Channel 162) – over 100,000 subscribers

13. 13 Launch Date:June, 2000 Distribution:Distributed in China and overseas including Macau, Taiwan, Australia, New Zealand, Singapore, Malaysia, Japan, Canada and USA. Free Periodicals to leaders of local governments, large corporations and tertiary institutions. Retail Sales through subscription & newsstands Readership:150,000 per issue (450,000 per month) Content: Financial and political events, current affairs, social issues, culture and individual profiles P hoenix W eekly

14. 14 Launch Date: June, 1998 Phoenix Website: In the first quarter of 2016, ifeng.com website’s monthly unique visitors (UV) amounted to 420 million and daily page views (PV) 687 million. Meanwhile, monthly unique visitors to ifeng mobile portal and apps hit 300 million and daily page views reached 1.41 billion. Services: Multi-media platform comprises of Phoenix Website (ifeng.com), Phoenix Wireless (mobile) and Broadband Video P hoenix New Media (ifeng.com)

15. 15 Phoenix Metropolis Media Launch Year : 2007 Phoenix Metropolis Media :Leading outdoor LED display operator in China An operator owning the most LED screens nationwide Covering 41 financially-advanced Chinese cities Having large LED displays in the hearts of commercial hubs across the country Launch Year : 2007 Phoenix Metropolis Media :Leading outdoor LED display operator in China An operator owning the most LED screens nationwide Covering 41 financially-advanced Chinese cities Having large LED displays in the hearts of commercial hubs across the country

16. 16 ONE-STOP INTEGRATED MARKETING OPPORTUNITIES

17. 17 China Buy Why PHOENIX ?

18. 18 Because Phoenix is a TOP BRAND

19. 19 Valued at RMB 44.75 billion, Phoenix Rated “China’s 500 Most Valuable Brands 2016” In 2016, Phoenix was again named one of “China’s 500 most valuable brands” by World Brand Laboratory. Valued at RMB 44.75 billion, Phoenix was second only to CCTV in the media category. Since the event was first launched in 2004, Phoenix has received the honor for 13 consecutive years. True to its pledge to connect Chinese worldwide, Phoenix produces and provides quality TV programs for Chinese in every corner of the globe and is recognized on the international stage with accolades and awards to its productions. Based in New York, World Brand Laboratory is one of the world’s leading brand evaluation organizations. Led by chairman Robert Mundell, Nobel laureate and also known as “Father of the Euro”, it is made up of consultants and experts from Harvard, Yale, MIT, Oxford, Cambridge, amongst other prestigious academic institutes. Source: World Brand Summit, June 22, 2016

20. 20 Phoenix named one of “Asia’s 500 Most Influential Brands ” For the 10 th Straight Year Source: “Meet Boss” magazine, September, 2016 For ten years in a row, Phoenix has been named one of “Asia’s 500 Most Influential Brands”. The list of honors was announced in Hong Kong on September 26, 2016. Phoenix again made it into the Big Four of media brands, alongside CCTV, NHK from Japan and HBS from China, marking its 11th consecutive year on the list. The list comprises 500 brands from 35 industries across 20 countries and regions in Asia. There are 55 brands from the media, while 208 brands out of the 500 come from China (including Taiwan, Hong Kong and Macau), the country with the highest number of selected brands. The selection is jointly organised by the magazine “World Entrepreneur” and World Brand Laboratory led by Nobel Laureate Robert Mundell, also known as “the Father of the Euro”. Brand influence in Asia is measured by key indicators such as market share, brand loyalty and Asian leadership etc.

21. 21 Phoenix firmly on the list of the “Most Respectable Companies in China” Source: The Economic Observer, Oct 2014 Phoenix scored “The Most Respectable Companies in China 2013-14” again, being the only TV media corporation to have garnered this accolade every year since the selection was first launched in 2001. The theme of this year’s criteria is “Pioneers in the Time of Change”. Phoenix is dedicated to developing its new media, print weekly, outdoor media and digital radio to realise the omni-media age and to make sure the change is beneficial to society. Phoenix has always been praised for living up to its vision of “connecting Chinese worldwide”, and being a bridge to link the mainland, Hong Kong and Taiwan. Its quality programmes ensure a unique news perspective, objective reportage and high levels of authority, winning many international accolades. Organized by The Economic Observer, “Most Respectable Companies in China” honored 30 companies selected from candidates nominated by hundreds of experts, media professionals, philanthropists and corporate leaders.

22. 22 Source: Sina, Weibo (March 2016) Phoenix remains top of “Ten Most Influential Weibo in Hong Kong” Phoenix TV stayed on top of the “Ten Most Influential Weibo in Hong Kong” list three years in a row. The list was announced on March 21, 2016 by organizer Sina, Weibo.com Hong Kong branch. It was judged on comprehensive activeness, degree of broadcasting and coverage of various media on weibo. Since its official launch on Sina platform, Phoenix has seen its news and information actively retweeted, commented, and checked out to an extensive audience, capturing public attention and stimulating participation like no other. Other award-winning media included TVB, South China Morning Post, Hong Kong Economic Times and Hong Kong Commercial Daily.

23. 23 Source: World Entrepreneur Forum 2015 in Beijing, December 28, 2015 Phoenix among “The World’s 500 Largest Media Companies” for 3 rd straight year Phoenix again made the list of “The World’s 500 Largest Media Companies”, three years in a row, as announced in New York on 28 December, 2015. Out of the 500 media companies, a total of 87 enterprises from mainland China, Hong Kong, Taiwan and Macau were chosen. That made China, overtaking Japan again, the country with the most awarded companies in Asia and second to the US in the world. The award has entered its third year. From over 3,000 companies worldwide, 500 were selected based on their revenues in 2014. Business of the companies on the list covered broadcasting, films, publications, satellite services and other forms of mass media.

24. 24 Because Phoenix has OUTSTANDING Programs

25. 25 “2016 Chicago International Film Festival” Awards Phoenix 5 years in a row “Premium Spectacular: A Chronicle of Chinese Army’s Occupation Plan of Japan in WW2” won “Certificate of Merit” in Documentary: History/ Biography “2016 Chicago International Film Festival”, April 20, 2016 The Festival is a world-renowned annual event. It is dedicated to fostering better understanding between cultures and to making a positive contribution to the art form of the moving image. Phoenix features have won awards at this esteemed festival for FIVE consecutive years. The quality of Phoenix programs is beyond doubt. “Lawrence Viewpoint” promotion clip won “Silver Plaque” in Art Direction/ Production Design

26. 26 Phoenix Honored for 4th Straight Year at “2015 Chicago International Film Festival” “Social Watch: Arsenic Contamination in Shimen” won “Certificate of Merit” in Investigative Reporting/ News Documentary Category “2015 Chicago International Film Festival”, April 22, 2015 The Festival is a world-renowned annual event. It is dedicated to fostering better understanding between cultures and to making a positive contribution to the art form of the moving image. Phoenix features have won awards at this esteemed festival for three consecutive years. The quality of Phoenix programs is beyond doubt. “Phoenix Focal Point” won “Certificate of Merit” in Special Achievement: Visual Effects Category

27. 27 “Music Video Selection: Somewhere Out There” won Silver World Medal for Best Direction as well as Finalist Certificate for Best Camerawork in Television – Craft: Program Phoenix Scores Three Awards at “2015 New York Festivals” Source ︰ 58 th New York Festivals, April, 2015 The Festivals honor programming in all lengths and forms from over 50 countries. It is dedicated to both the TV and film industries. Its categories mirror global trends and encourage the next generation of story-tellers. “Promotional video for Phoenix Afternoon Express” won Finalist Certificate for News Promotion in Television – Promotion/ Open & IDs

28. 28 “News Zone: Pig Carcasses in Huangpu River” won “Gold Plaque” of Investigative Reporting / News Documentary* “The Journey to North Korea 2013” awarded “Certificate of Merit” of Investigative Reporting / News Documentary* “Omni Media Online” awarded “Silver Plaque” of Art Design, Production Design* Phoenix Programs won awards at “2014 Chicago International Film Festival” Three years in a row “2014 Chicago International Film Festival”, April 10, 2014 The Festival is a world-renowned annual event. It is dedicated to fostering better understanding between cultures and to making a positive contribution to the art form of the moving image. Phoenix features have won awards at this esteemed festival for three consecutive years. The quality of Phoenix programs is beyond doubt.

29. 29 “Weekend Spectacular: The Great Epic in South Xinjiang” won Finalist Certificate in Cultural Issues Group of Documentary Category “News Zone: Pig Carcasses in Huangpu River” won Finalist Certificate in the Best Investigative Report/News Documentary Category Three Phoenix Productions won awards at “2014 New York Festivals” Source ︰ 57 th New York Festivals, May, 2014 The Festivals honor programming in all lengths and forms from over 50 countries. It is dedicated to both the TV and film industries. Its categories mirror global trends and encourage the next generation of story-tellers. Presenter Lu Chen awarded Finalist Certificate in the Best News Anchor Category for hosting “Global Character: Kim Jong-un”

30. 30 Phoenix TV Awarded “5-Star TV Channel” Dou Wen Tao Awarded “5-Star TV Program Presenter” “China TV Festival 2014” 15 th Anniversary 5-Star Grand Honour Phoenix Bagged 4 Awards “Behind the Headlines with Wen Tao” Awarded “5-Star TV Programme” Chen Lu Yu Awarded “5-Star TV Program Presenter” Sources ︰ “China TV Awards 2014” News Weekly, April 1, 2014 “China TV Awards” is running in its 15th anniversary, it is considered as the most authoritative, fair and people-oriented ceremony in China’s TV industry.

31. 31 * “2013 Chicago International Film Festival”, April, 2013 The Festival has grown to become a world-renowned annual event. It is dedicated to fostering better understanding between cultures and to making a positive contribution to the art form of the moving image. Phoenix Documentaries won awards at “ 2013 Chicago International Film Festival ” “The Journey to North Korea 2012” awarded “Glod Plaque” of Investigative Reporting / News Documentary* “Enhancing Rural Education in China” awarded “Silver Plaque” of Investigative Reporting / News Documentary* “The Left-behind Children in China” awarded “Silver Plaque” of Public Affairs / Video News Release*

32. 32 ─ Gold World Medal (Best Investigative Report) ─ Silver World Medal (Social Issues) ─ Finalist Certificate (Best Public Affairs Progam) * “Silver Plaque ” of Investigative Reporting/News Documentary # “The Secret Truth of Hogwash Oil – Unravelling the Chain of Deception” won awards at “2013 New York Festivals” and “2012 Chicago International Film Festival” Source ︰ # “2012 Chicago International Film Festival”, April, 2012 * “2013 New York Festivals”, April,2013 The Festivals honors programming in all lengths and forms from over 50 countries. It is dedicatd to both the TV and film industries, categories mirror today’s global trends and encourage the next generation of story-tellers. 2012 Chicago International Film Festival2013 New York Festivals

33. 33 Phoenix Reportage won awards in Taiwan & London Source ︰ * “The 16 th Cross-Strait Relations and Mainland News Reporting Award”, organized by the Chinese Development Fund Management Association and School of Communication, Ming Chuan University, on November 14, 2012 The awards aim to encourage journalists to engage in a higher-quality, more comprehensive and more in-depth news coverage of Greater China region to promote the news media to pay more attention to cross-strait relations and the mainland news reports. # Global Media Excellence Awards gala in London on November 7, 2012 The awards are organized by The Association for International Broadcasting (AIB) annually, it is unique and independent from commercial interests – independent panel of judges consisting of respected professionals from the broadcasting and wider industries select the winners among entries submitted from all over the world.. “Reunion-Huang Gongwang and Dwelling in the Fu Chun Mountains” awarded “TV Feature Award”* “China’s Wenzhou Train Collision” awarded “Highly Commended Award for Clearest Live News Coverage – TV ” # The 16th Cross-Strait Relations and Mainland News Reporting Award Global Media Excellence Awards

34. 34 Bronze award of “Health and Wellness” and “Social Responsibility” # Source ︰ # “33 rd Telly Awards”, March 22, 2012 The award honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. ▲ “ 2012 Chicago International Film Festival”, April, 2012 * “Record ‧ China”, May, 2012 The award honors outstanding documentaries, programs and documentary producers in order to promote China's documentary development. “China Dolls” bagged three awards at “33 rd Annual Telly Awards”, “2012 Chicago International Film Festival” and “Record ‧ China ” Silver Plaque of “ Investigative Reporting/News Documentary” ▲ Second class prize of “Record ‧ China” * 33 rd Telly Awards 2012 Chicago International Film Festival

35. 35 Phoenix Documentaries won awards at “2012 New York Festivals” Source ︰ * “2012 New York Festivals”, April,2012 “The Way Home – A Motorcycle Journey” awarded “The Finalist Certificate” of Social Issues/Current Events * “China Sizzles – The Way Out to Address Climate Change” awarded “Silver World Medal ” of Environment & Ecology *

36. 36 Phoenix Presenter Excels at “China TV Award 2011” Source ︰ * “China TV Awards 2011” News Weekly, April 1, 2012 “China TV Awards” is considered as the most authoritative, fair and people-oriented ceremony on TV industry in China. Yu Chi Lin Jia awarded “The Best Talk Show Presenter”*

37. 37 “Journey To North Korea” Awarded “Best Historical Documentary – television” Source: Global Media Excellence Awards gala in London on November 9, 2010 The awards are organised by The Association for International Broadcasting (AIB) annually, it is unique and independent from commercial interests – independent panel of judges consisting of respected professionals from the broadcasting and wider industries select the winners among entries submitted from all over the world. Phoenix Productions won “Global Media Excellence Awards 2010” “Earth Rescue Operation” Awarded “People’s Choice”

38. 38 Miss Chinese Cosmos Pageant Setting a new benchmark of beauty blending international outlook, cultural heritage and novel vogue. This pageant is running in its 13th year. Special Programs The World’s Most Influential Chinese Awards Co-organized by Phoenix and nine other prominent Chinese media every year, the award pays tributes to the most outstanding Chinese figures of the year in different spheres of the globe. This award ceremony is running in its tenth year. Global Chinese CNY Music Gala Phoenix, in association with the National Grand Theatre and China Overseas Exchange Association, organize the Global Chinese CNY Music Gala every year to celebrate the Chinese new year with Chinese around the world.

39. 39 Exclusive Interviews & Live Broadcast In 2015, Phoenix interviewed many national leaders and top political figures exclusively such as the US Secretary of State, President of Syria, PM of Japan, Defense Minister of Japan, President of Czech Republic, US Ambassador to China and UN Secretary General, that distinguished Phoenix as an authoritative and international media unrivalled by others. NPC, CPPCC and China Diplomacy The annual National People’s Congress and Chinese People’s Political Consultative Conference in March map out the upcoming plans of China, they grab the news headlines. President Xi Jin Ping’s frequent visits to different nations indicated that China adopted a more proactive role in diplomacy, Phoenix will keep our global audience updated to show the trend. Omni Talk and More Phoenix TV is endeavoured to break new ground in the age of information with stronger interactive elements in “Omni Talk”, a 80-minute live magazine programme. Other heavyweight news programmes such as “The Asian Journal”, “China News Live” and “Global Online” will step up efforts to embrace the challenges of omni media age.

40. 40 Phoenix Quotation Zhao Xiao Lan, former US Secretary of Labour at International Emmy Awards ceremony in New York November 24, 2008 “Phoenix brings China to the world and the world to China, and in the process, they provide vital public services by fostering a free flow of information and entertainment worldwide.” Former Iran President Mahmoud Ahmadinejad received Phoenix delegation February 29, 2008 “Phoenix TV is the only Chinese media reporting in Iran, I appreciate the effort of Phoenix correspondent in Iran who strengthens the role to let the outside world know the real Iran.” Former US Secretary of State Hillary Rodham Clinton interviewed by Phoenix exclusively May 23, 2010 “We know that you have such a broad audience of people who are curious about the world, they are interested in the subjects that you cover on your show, and we were delighted to have this invitation.” “I sincerely hope that the Phoenix TV will contribute greatly to promote mutual understanding among the people of the world. I wish the Phoenix TV continued success in the future.” United Nations Secretary General Ban Ki Moon received Mr. Liu Changle, CEO & Chairman of Phoenix at the UN Headquarters in New York. March 15, 2016

41. 41 Because Phoenix has Top Professionals, Renowned Presenters, Commentators and Reporters

42. 42 S ally Wu Sally is hosting “Mainland Q&A”, interviewing high-profile leaders from China, Taiwan and Hong Kong Awarded “Influential Chinese Women in 60 years” by the Lady Channel of 163.com “The Most Influential Female in Entertainment Media Industry” by the Chinese edition of “Variety” magazine in 2006 One of “The Most Valuable Presenters in China 2005” valued at RMB100 million by World Brand Laboratory, lauded as “professional, steady, classy, the most influential presenter from Taiwan" “Media Ambassador” by the 7th World Chinese Entrepreneurs Convention in 2003 One of the “Top 20 Most Influential Females in the World” by Globe magazine in 2001 Presenter

43. 43 Named “5-Star TV Presenter” on the 15 th Anniversary 5-Star Grand Honor list at China TV Program Awards 2014 held by New Weekly Ranked second on “The Most Valuable Presenters in China 2008" by World Brand Laboratory, valued at RMB 330 million “Best Talk Show Program Presenter” at China TV Program Awards 2006 organized by New Weekly “Best China TV Chat Show Presenter ” at China TV Presenter Forum, Annual Award Ceremony 2005 His program “Inside Big Cases” was awarded “The Best Social Portrayal and Critics” at China TV Awards 2008 organized by New Weekly, lauded as “frank, smart, versatile” His program “Behind the Headlines with Wen Tao” was awarded “China Benchmark Brand 2008 & 2009” by Columbia Journalism Review Presenter Dou Wen Tao Presenter

44. 44 Named “5-Star TV Presenter” on the 15 th Anniversary 5-Star Grand Honor list at China TV Program Awards 2014 held by New Weekly One of “The Most Valuable Presenters in China 2008" by World Brand Laboratory, valued at RMB 310 million “TV Program Presenter of the Year” and “Best Talk Show Program Presenter ” at China TV Awards 2005 by New Weekly Her program “A Date with Lu Yu” was awarded “Interview Program with Most Effective Cross-media Marketing Power” at China TV Awards 2009 organized by New Weekly “China Benchmark Brand 2008 & 2009” by Columbia Journalism Review and “Most Amiable Talk Show” at China TV Program Awards 2006 by New Weekly Presenter C hen Lu Yu Presenter

45. 45 Hua Ding Award of “Best Performance by a Male TV Presenter of Feature Programs” in 2010 “China Youth Leader of our Time 2008” by Southern People Weekly Awarded “TV Program Presenter of the Year” and “Best Talk Show Presenter” at China TV Program Awards 2007 “Best News Anchor, Bronze World Medal” at New York Festivals 2007 “Most Amiable and Intelligent Presenter” by China TV Artist Association and Presenter Professional Committee in 2007 “Stars of Screen” by China TV Artist Association and Presenter Professional Committee in 2006 His program “Tiger Talk” was awarded “China Benchmark Brand 2008 & 2009” by Columbia Journalism Review, “TV Program of the Year” and “Best Talk Show” at China TV Program Awards 2007 by New Weekly T iger Hu Presenter

46. 46 Hua Ding Award of “Best Performance by a Female TV Presenter of News Programs in China” in 2008 One of “The Most Valuable Presenters in China 2008" by World Brand Laboratory, valued at RMB 160 million Praised as “pleasant and appealing, a fine lady in the Mandarin-speaking broadcasting world ” by World Brand Laboratory 2005 Her program “Starface” was awarded “China Benchmark Brand 2008 & 2009” by Columbia Journalism Review Interviewed countless celebrities including Nobel laureate Mo Yan, world-class investor George Soros, pianists Lang Lang and Li Yun Di, film directors Ann Hui and Zhang Yi Mou, top sportsmen Kobe Brian and Yao Ming, Spanish tenor José Plácido Domingo, tennis champion Li Na, various Olympic gold medalists, etc Presenter O l ivia Xu

47. 47 Q iu Zhen Hai Commentator He currently hosts programs “Peter Qiu’s Talk” and “Strategy Room”. Qiu demonstrates his expertise in analyzing international issues, particularly regarding European affairs and Sino-European relationships. Recently he has begun to focus on China’s diplomatic orientation, Sino-US relations, Sino-Japanese relations, Cross-strait issues and the Korean Peninsula. His newspaper articles are often published in different languages abroad. Previous to joining Phoenix, he was senior journalist with Wen Wei Pao and worked for Deutsche Welle.

48. 48 Xiao Nan Special Award of the Panel Committee “Pursuit of Truth TV Heroines” at China TV Award 2009 “Woman of the Year” by Cosmopolitan in 2008 for her extraordinary performance after the Sichuan earthquake “Star of Screen” by China TV Artist Association and Presenter Professional Committee in 2006 Her program “Secret Documentary, Special Feature” were awarded: “Silver Plague for Documentary: Arts &Humanities” at the 45th Chicago International Film Festival in 2009 “Silver Hugo Award for Documentary: Arts & Humanities ” at the 43rd Chicago International Film Festival in 2007 C hen Presenter

49. 49 She currently hosts prime-time “Eye on World”, “From Phoenix to the World” and “Global Characters” Awarded Finalist Certificate for best news anchor at 2014 New York Festivals for hosting “Global Character: Kim Jong-un” Participated in the making of “Journey to North Korea 2009”, a program highly commended by the jury for the History Documentary Category at the International Media Excellence Awards 2010 organized by the Association of International Broadcasting She has hosted various big live specials such as Taiwan Election 2008, trial of Saddam Hussein, launch of Shenzhou VI, US presidential election, Tsunami in Southeast Asia and the fifth anniversary of the Macau handover, etc Awarded “First-class State Announcer in China” in 2005 Lu Chen Presenter

50. 50 L awrence Ho He hosts “Lawrence’s Viewpoint” of the “Phoenix Horizons” prime time series on Phoenix Chinese Channel on Monday and “Emergent China” Lawrence is distinguished by his quality reportage of significant news events. Distinct, direct and crystal-clear comments are his hallmark style. He has written several highly regarded and bestselling books, including “New China Premier Zhu Rongji”, “The Biography of Wang Dao Han” and “The Third Gulf War”. Commentator

51. 51 S hih Chi Ping Shih is a well-known political and finance commentator, hosting “Shi Ping Financial Insight” and appearing in “Financial Journal”. He has been the Deputy Secretary of Straits Exchange Foundation and Senior Executive Officer of Council for Economic Planning and Development of Taiwan. He has been the Chief Editor of Business Weekly and researcher of Chinese University of Hong Kong and Hong Kong Institute of Asia-Pacific Studies. A frequent guest speaker in political and finance forums held by various TV stations. He has written several award-winning books. His incisive opinion and daring comments is a guiding light to the audience. Commentator

52. 52 J iang Xiao Feng Senior reporter and current affairs observer September 2012, Jiang went on board the fishery research vessel “Nanfeng” for the South China Sea, reporting on the struggle to defend China’s maritime rights August 2012, Jiang followed Hong Kong activists to the Diaoyu Islands, marking the first complete coverage of a Chinese Diaoyu campaign on TV 2011, Jiang went to war-torn Libya four times and was trapped with more than 30 international reporters in a Tripoli hotel in August. He continued filing the latest updates despite the adverse circumstances Jiang has covered a series of momentous breaking news, including terrorist attacks on Mumbai, India; Thailand’s political turmoil; Afghan presidential election; post- election riots in Iran etc. Reporter

53. 53 Host of “The Tactics” on Chinese Channel, and commentator on various news programmes. A veteran media worker who has extensive experience in journalism from reporting, editing, and presenting for radio, newspapers to magazines. Columnist of Singapore-based newspaper “Lianhe Zaobao” for nearly 15 years and also visiting professor at renowned universities. He was first posted as chief correspondent for China Radio International in European Union and NATO, where he developed good connections with diplomatic circles. Winner of multiple professional accolades, including the 1 st China News Awards and the 1 st China Radio Awards. Commentator D u Ping

54. 54 Because Phoenix has HIGH and WIDE PENETRATION

55. 55 Reaching 83 Million Households in China # Source : # CSM Distribution Survey in China 2012

56. 56 RegionTV Homes Hong Kong (SMATV, i-Cable, NOW Broadband, TVB Pay Vision, HK Broadband TV)2,200,000 Macau (Macau Cable TV, SMATV)50,000 South Korea (SMATV)60,000 Brunei (Kristal-Astro)26,000 Indonesia (First Media/ Telkomvision/ PT Cipta Skynindo/ PT KMA/ PT Mega Media Indonesia/ PT Karya Kreatif Bersama ) 100,000 Singapore (StarHub)220,000 Malaysia (ASTRO)840,000 Thailand (SMATV/True Visions)30,000 Vietnam (Nacencomm)10,000 Others (Australia, Taiwan, Mongolia, Philippines, Japan, New Zealand, etc.)760,000 Phoenix Chinese Channel Asia Pacific Distribution 4.3M homes in Asia Pacific Source: Phoenix International Operations Division

57. 57 Because Phoenix is POPULAR with QUALITY Viewers

58. 58 % watched Past 4 weeks Phoenix Chinese and InfoNews are the most popular overseas regional channels Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Channels watched in Past 4 weeks

59. 59 Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, H2, 2015 Programme competitiveness% (Top channels) News Programme Competitiveness Viewers who select the channel with favorite News TV programmes, divided by the channel penetration rate in Phoenix homes

60. 60 Profile % Phoenix Chinese viewers are well-educated over 77% Phoenix Chinese viewers receive professional or above education Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733)

61. 61 Profile % Monthly household income Phoenix Chinese viewers are more affluent over 63% Phoenix Chinese viewers with monthly household income RMB10,000 or above Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733) Remarks - “Refuse to answer” respondents are excluded.

62. 62 Profile % Phoenix Chinese viewers hold higher positions 59% Phoenix Chinese viewers with managerial grade or above occupation Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733) Remarks - “Refuse to answer” respondents are excluded.

63. 63 Profile % Phoenix Chinese viewers are more financially aware Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Overseas Investments, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others.

64. 64 Our Leading Clients

65. 65 Our Leading Clients Mercedes Benz

66. 66 Our Leading Clients

67. 67 Thank You