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1 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Chair of Information Systems and Management (Prof. Veit) and Chair for Value Based Marketing (Prof. Paul) both focus on digital media in research and teaching Bachelor and master students who are interested in this area are recommended to study the digital media track which is offered by the two chairs For successful participation in the track, students receive a certificate confirming their focus on digital media Further information: Websites of the chairs Websites Contact persons of the chairs (Janina Kleine or Dennis Steininger)Janina KleineDennis Steininger Digital Media Track
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2 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg For bachelor students, the track includes 4 lectures and 4 seminars, of which 3 lectures (or 2 lectures and 1 final thesis) and 1 seminar must be completed successfully Courses of the Digital Media Track (Bachelor) Winter TermSummer Term Chair of Information Systems and Management Electronic Commerce (Lecture) [iBWL/GBM (2010): F&I, O&IM, S&I; WIN: DWI-1 Allg. Wirtsch.-Informatik] Bachelor Seminars I - IT Innovation Research - Digital Strategy Research [iBWL: Haus- oder Seminararbeit; GBM (2010): S&I; GBM (2013): Global Business and Economics * ; WIN: DWI-1 Allg. Wirtsch.- Informatik; DWI-2a DL-WI O&IM] * only for IT Innovation Research Digital Government Management (Lecture) [iBWL/iVWL/GBM (2010): S&I; GBM (2013): Global Business and Economics; WIN: DWI-1 Allg. Wirtsch.-Informatik, DWI-2a O&IM; ReWI: SB III Unternehmen und Management] Bachelor Seminars II - IT Innovation Research - Digital Strategy Research - Digital Business Models and Entrepreneurship Research - Online User Behavior Research [iBWL: Haus- oder Seminararbeit; GBM (2010): S&I; GBM(2013): Global Business and Economics * ; WIN: DWI-1 Allg. Wirtsch.- Informatik, DWI-2a DL-WI O&IM] * only for IT Innovation Research Chair for Value Based Marketing Value Based Marketing (Lecture) [iBWL/iVWL: BWL II; GBM (2010): International Business; ReWi: WPV AB (III)] New Media Marketing: Research (Seminar) [iBWL: Haus- oder Seminararbeit; GBM (2010): S&I; GBM (2013): Global Business and Economics; ReWI: SB III Unternehmen und Management] New Media Marketing: Principles (Lecture) [iBWL/GBM (2010): S&I; GBM (2013): Global Business and Economics; ReWi: SB III Unternehmen und Management]
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3 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Exemplary Choice of Courses (Bachelor iBWL) Winter TermSummer Term Value Based Marketing (Lecture) [BWL II] Electronic Commerce (Lecture) [Strategy & Information] New Media Marketing: Research (Seminar) [Haus- oder Seminararbeit] New Media Marketing: Principles (Lecture) [Strategy & Information] Winter TermSummer Term Electronic Commerce (Lecture) [Strategy & Information] Value Based Marketing (Lecture) [BWL II] Digital Government Management (Lecture) [Strategy & Information] IT Innovation Research (Seminar) [Haus- oder Seminararbeit]
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4 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Exemplary Choice of Courses (Bachelor GBM) * Winter TermSummer Term Value Based Marketing (Lecture) [International Business] Electronic Commerce (Lecture) [Strategy & Information] New Media Marketing: Research (Seminar) [Strategy & Information] New Media Marketing: Principles (Lecture) [Strategy & Information] Winter TermSummer Term Electronic Commerce (Lecture) [Strategy & Information] Value Based Marketing (Lecture) [International Business] Digital Government Management (Lecture) [Strategy & Information] IT Innovation Research (Seminar) [Strategy & Innovation] * PO 2010
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5 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Exemplary Choice of Courses (Bachelor GBM) * Winter TermSummer Term New Media Marketing: Research (Seminar) [Global Business and Economics] New Media Marketing: Principles (Lecture) [Global Business and Economics] Digital Government Management (Lecture) [Strategy & Information] + Final thesis on a topic in the area of digital media at one of the chairs * PO 2013
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6 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Exemplary Choice of Courses (Bachelor ReWi) Winter TermSummer Term Value Based Marketing (Lecture) [WPV AB (III)] New Media Marketing: Research (Seminar) [SB III Unternehmen und Management] Digital Government Management (Lecture) [SB III Unternehmen und Management] New Media Marketing: Principles (Lecture) [SB III Unternehmen und Management]
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7 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg For master students, the track includes 4 lectures and 3 seminars, of which 3 courses, at least one per chair, including 1 seminar, must be completed successfully Courses of the Digital Media Track (Master) Winter TermSummer Term Chair of Information Systems and Management Global Trends in eHealth (Lecture) [iBWL: Major/Minor Strategy & Information] Information Systems Research (Seminar) [iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und Management] Global E-Business and Electronic Markets (Lecture) [iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und Management; GBM: Global Business and Economics] Digital Entrepreneurship (Lecture) [iBWL/EPP: Major/Minor Strategy & Information; GBM: I&E; ReWI: SB III Unternehmen und Management; DFM: Strategy] Information Systems Research (Seminar) [iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und Management] Chair for Value Based Marketing New Media Marketing: Research (Seminar) [iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und Management] Advanced Value Based Marketing (Lecture) [iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und Management; GBM: Global Business and Economics] New Media Marketing: Case Studies (Seminar) [iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und Management]
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8 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Exemplary Choice of Courses (Master iBWL) Winter TermSummer Term Information Systems Research (Seminar) [Major/Minor Strategy & Information] Global E-Business and Electronic Markets (Lecture) [Major/Minor Strategy & Information] Advanced Value Based Marketing (Lecture) [Major/Minor Strategy & Information] Digital Entrepreneurship (Lecture) [Major/Minor Strategy & Information] Winter TermSummer Term New Media Marketing: Research (Seminar) [Major/Minor Strategy & Information] Global Trends in eHealth (Lecture) [Major/Minor Strategy & Information] New Media Marketing: Case Studies (Seminar) [Major/Minor Strategy & Information]
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9 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Exemplary Choice of Courses (Master ReWi) Winter TermSummer Term New Media Marketing: Research (Seminar) [SB III Unternehmen und Management] Advanced Value Based Marketing (Lecture) [SB III Unternehmen und Management] Global E-Business and Electronic Markets (Lecture) [SB III Unternehmen und Management] Digital Entrepreneurship (Lecture) [SB III Unternehmen und Management]
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