1. 7220 Sports Bar and Grill Brandon Hinze Carly Demple Vanessa Babli

2. Background Laramies Sports Bar and Grill has always been an idea from Brandon’s Uncle Bob. Bob has been a sports fanatic since he was a child and has always wanted to own a sports bar and grill. Bob decicided to help fund this bar in Laramie for many reasons. He believes Laramie is a great location with a bunch of students who are crazy about athletic events and group gatherings in general. Bob loves good food and watching big games with friends and family. Bob did not want the traditional old style looking venue though. Bob wanted to introduce a more modern styled bar to the Laramie area in order to balance out some of the western genre that canvases the town. This new bar will bring a different take on the current gather spots that run the town. Bob wants to focus on a few key concepts in order to make this business successful. Great service, delicious food, and a family friendly environment are some of the key focuses on this bar and its succuess. We are looking to have a fun friendly environment for people to come and hang out and laugh, talk, and gather with close friends. Accompanied by many delicious menu items, nightly specials, and plenty of beer, Laramies Sports Bar and Grill is looking to make an impact on the Laramie market.

3. Member Roles  Brandon Hinze – System Developer  Carly Demple – Project Coordinator  Vanessa Babli – Promotion Agent

4. Company Processes Storefront  Order inventory – (burgers, wings, chicken, chicken tenders, mac n cheese, grilled cheese, buns, drinks, alcohol, etc…)  Chefs, managers, servers  Efficient service and high quality servers (knowledgeable of menu items and recent games)  Posters – promote the product  Sports/Cowboy memorabilia along the walls  Review box located on the way out Online  Tracking Inventory  Order Food Online for in store pickup  Sponsor local events (high school, college)  Posters  Online promotion (social media, FB, twitter)  Loyalty Program  Customer Feedback

5. Storefront and Online Operations Storefront  Bar area  Open dining area for families and big groups  Sports memorabilia (cowboy memorabilia) Online  Background story and information about the restaurant  Menu and pricing  Contact information and location

6. Customer Demographics Storefront Operation  People who are between 18-50 years old  Income is superior to 23000 dollars  Most of them are college students  Sports friendly people/ Cowboy supporters  Family oriented open area to eat  Open to women and men of any ethnicity Online Operation  Income superior to 23000 dollars  Order online or by phone calls open to this same target customer 18-50 years old

7. Marketing Mix  Product: Burgers, Wings, Chicken, Buns, Alcohol, Soda, Appetizers, Salads – all in different variety and flavors (bbq, buffalo, etc..). Kids menus available, Mac n Cheese, Grilled Cheese, Chicken Tenders etc..  Price: Product 2.65 to 15.30 (special deals on certain nights)  Place: Store location will be the main source of operations. Order online and come pick up the order.  Promotion: Storefront – Posters, flyers on the way out, servers telling people about the specials coming up in the future days. Online – posters, social media posts, loyalty program emails/texts.

8. Marketing Strategies Storefront  Cards with menu and location  Game day promotion  Sponsor local events  Poster on the UW Campus and Laramie Businesses Online  Facebook and other social media  Coupons  Advertising sales on website  Loyalty Program

9. References Haag, Stephen; Cummings, Maeve (2012-05-18). Management Information Systems for the Information Age (Page 58). McGraw-Hill Education. Kindle Edition. William M. Pride(2016). Marketing (page 81). PRIDE & Ferrell. Cengage learning

10. Our Purpose  At 7220 Sports Bar and Grill we have plenty of goals we want to achieve by opening our services to the Laramie community. Our biggest goal is to provide a friendly, fun, and stress free environment for students and families around the Laramie area. We want to be able to provide refreshing drinks after a long day, tasty food that fill the cravings of hungry college students, and excellent service that makes an even more enjoyable experience.

11. Our Purpose cont.…  At 7220 Sports Bar and Grill we are a more modern upbeat bar. We like to interact with our customers and provide the best service possible. We will have all the modern day technology throughout the bar and dining area, along with sports memorabilia pasted on the walls. Here in Laramie, there are a lot of western style themed bars. 7220 Sports Bar and Grill would be putting a new twist onto things in order to stand out from competitors.Our new look will give customers a different feel from what they are used to. Our food will consist of new menu items, along with many traditional bar foods. We are looking to spice up the Laramie community but not change it entirely.

12. Our purpose cont...  Brandon’s uncle Bob has visualized the start of this bar for quite some time. He has always been in love with sports and talking to people. This bar and grill will incorporate the sports aspect with a friendly environment, great food, stellar service, and a lot of fun memories. Bob is always looking to reward the customer. On top of all these other great specs of the 7220 sports bar and grill, there will be drink specials, food specials, and special event specials on a regular basis. We value our customers first and that is why we are also starting a royalty program to ensure that they get the best deals, especially if they are reoccurring customers.

13. 7220 CRM  CRM is suitable for small business activity. We would not be needing ERP because we wont have to deal with problems that arise with huge corporations.  We have chosen the Sales Productivity package that Microsoft Dynamics offers because they have a “by user” value that costs $85 per month.  This plan would save us more money in the long run because we would not need a lot of people to operate on the system.  Microsoft offers everything we are looking to incorporate in our business objectives for the cheapest price. Microsoft has been a successful company with everything it does, reassuring us that it is reliable.

14. Details of Our System  Our software offers customer insight capabilities. We can view social trends related to any brand or product.  With advanced self service analytics, we can spot issues and make informed decisions with interact dashboards.  We can open sales data view charts, and make changes easily  Social network embedded inside the CRM so we can share knowledge throughout the entire company.  Coordinates with SharePoint and office 365.  Quickly manage data using intuitive natural language voice commands to create new records, schedule meetings, reminders, and find information.  Grant Thornton and Metro banking are prime examples of the power Microsoft Dynamics brings to the business. Metro bank has revolutionized the banking world and Grant Thornton has increased profit by 450%.

15. How we plan to use the system  The system will be used to view social trends that pertain to our bar and grill. We can better adapt our business to what customers want and what the social trends are showing.  We can use the system to utilize social media and reach a large amount of people and hear direct feedback  The system allows us to view sales data to measure how we are doing and what customers want.  We can use the system as organizational management such as creating new records, schedule meetings, reminders, and find information

16. Pros and Cons Pros  Social selling aspect of the CRM allows us to better customer relationships and keep our business relevant.  Planning and management is easy with this system.  Content collaboration allows us to personalize things for customers.  Sales information gives us insight into your business and customer needs  The system is easily changeable  Opportunity information given by the system allows us to stay on top of new opportunities Cons  It’s a sophisticated and users will need to know a lot about the system  Dynamics was not originally made for the cloud. While it has been developing the ability to be integrated into the system and the cloud can be used, but it isn’t integrated as smoothly or originally.  Using products other than Microsoft tends to cause issues in the system

17. Costs  Microsoft Dynamics offers multiple cost options based on a per user per month basis.  The first package is the sales package that is $50 per month per user.  The second package is the professional package that is $65 per month per user.  The third package that we chose for 7220 Laramie Sports Bar and Grill is $85 per month per user.  This package is the all inclusive package. Everything Microsoft Dynamics offers is included in this bundle.

18. Reference  Microsoft Dynamics CRM pricing, licensing and sales. (2014, November 21). Retrieved February 29,2016, from https://www.microsoft.com/en-us/dynamics/crm-purchase- online.aspx https://www.microsoft.com/en-us/dynamics/crm-purchase- online.aspx  Haag, Stephen; Cummings, Maeve (2012-05-18). Management Information Systems for the Information Age (Page 58). McGraw-Hill Education. Kindle Edition  Business Computing World, The Pros And Cons Of Microsoft Dynamics CRM.(2012, September 07). Retrieved February 29,2016, from http://www.businesscomputingworld.co.uk/the-pros-and-cons- of-microsoft-dynamics-crm/ http://www.businesscomputingworld.co.uk/the-pros-and-cons- of-microsoft-dynamics-crm/