1. D E M A N D Chapter 4 Section 1 Understanding how Demand works!

2. D E M A N D Objectives: Explain the Law of Demand. Understand how the substitutes effect and the income effect influence decisions. Create a demand schedule for and individual and market. Interpret a demand graph using demand schedules.

3. D E M A N D Different ways to answer the 3 economic questions. What to produce? How much to produce? Who gets what?

4. D E M A N D United States…allocate most goods through a market system. Interaction of buyers and sellers determine the prices of goods as well as the quantity that is produced.

5. D E M A N D What is Demand????????

6. D E M A N D What is Demand? It is the desire to own something and the ability to pay for it.

7. D E M A N D What is the Law of Demand??????

8. D E M A N D What is the Law of Demand? The Law of Demand says that when a good’s price is lower, consumers will buy more of it. When price is higher, consumers will buy less of it.

9. D E M A N D Law of Demand is a result of 2 patterns of behavior

10. D E M A N D Law of Demand is a result of 2 patterns of behavior Substitution Effect Income Effect 2 different ways consumers can change their spending patterns

11. D E M A N D The Substitution Effect…. When consumers react to an increase in a good’s price by consuming less of that good and more of other goods.

12. D E M A N D Example: Pizza Substitutes - - Tacos, Salads, etc This will cause a drop in the amount of pizza demanded.

13. D E M A N D Substitution Effect can also apply to a drop in prices. IF pizza prices drop, more pizza will be bought than other substitutes

14. D E M A N D The Income Effect…. The change in consumption resulting from a change in real income. Example: When prices of movie tickets, shoes, pizza increase… our limited budget won’t buy as much as it used to.

15. D E M A N D You feel like you have less money than before. Difference between Substitution and Income Effect is in Income Effect– you cut back on your purchases without substituting another product.

16. D E M A N D Economists measure consumption in the amount of a good that is bought, not the amount of money spent to buy that good. You are spending more and consuming less!

17. D E M A N D In a sense…. The income effect leads to the law of demand!

18. D E M A N D Demand Schedule… A table that lists the quantity of a good a person will buy at each different price. It explains how the price of any item affects the quantity demanded of that item.

19. D E M A N D

20. To have demand for a good…. You must be willing and able to buy it at the specified price. Want a Hummer H3, but do not have the means to pay for it or do not have the desire to pay for it.

21. D E M A N D Market Demand Schedule…. Shows the quantities demanded at each price by ALL consumers in the market. Demand Graph….. is a graphic representation of a demand schedule

22. D E M A N D Demand Graph…. Vertical Axis Lowest possible price at the bottom and highest possible price at the top. Horizontal Axis - Quantity Demanded with the lowest possible quantity at the left and the highest possible quantity at the right. Demand Curve is always labeled with a D

23. D E M A N D Demand Graph

24. D E M A N D The graph shows the relationship between the price of this good and the quantity that a person (or market) will purchase. Demand Curve is always downward sloping to the RIGHT! As price decreases…the quantity demanded increases.

25. D E M A N D Prices of Related Goods The demand for one good can be affected by a change in the demand for another good. Two types Complements Substitutes

26. D E M A N D Complements Two goods that are bought and used together. Example: Camera and film Surfboard and Surf-wax

27. D E M A N D Substitutes: Are goods used in place of one another. Example: Skis and Snowboards Crayons and Markers

28. D E M A N D An Independent Good An item that is neither a substitute nor a complement. Examples: For a Coffee Cup = it could be a Table For a Desk = it could be a Black Board

29. D E M A N D Complete the assignment below and turn in for a grade. Using the 7 examples on the next slide…. Give an example of…. A. a Substitute B. a Complement C. an Independent Good

30. Homework Assignment ItemSubstituteComplementIndependent Good 1. Toothpaste

31. D E M A N D 1. Toothpaste 2. Computers 3. Pencil 4. Coffee 5. Dishwashing Soap 6. Chalk Board 7. Bicycle

32. D E M A N D I need a NEW car!!!! Why would you need a new car?

33. D E M A N D I need a NEW car!!!! Why would you need a new car? To get around, go from place to place, take your friends somewhere. Are there other ways of getting around besides a car?

34. D E M A N D I need a NEW car!!!! Why would you need a new car? Are there other ways of getting around besides a car? Bus, friends, parents’ car, parents give you a ride, bike, walk, jog, run, etc SO.. You don’t need a new car… you need a mode of transportation

35. D E M A N D Fire safety requires that there be two exits from each apartment unit. Why do you need more than one exit?

36. D E M A N D Fire safety requires that there be two exits from each apartment unit. Why do you need more than one exit? If one is blocked What other substitutes may be available for a unit to pass inspection?

37. D E M A N D Fire safety requires that there be two exits from each apartment unit. Why do you need more than one exit? What other substitutes may be available for a unit to pass inspection? Sprinkler system, fire extinguishers, etc

38. D E M A N D Fire safety requires that there be two exits from each apartment unit. Is a window or door on the 3 rd story balcony really an exit? What would be the cost of using such an exit in an emergency? What could be a substitute if one considers the cost too high?

39. D E M A N D Demand Assignment: Due Monday 1. Pick a product 2. Pick 10 different price levels 3. Pick 10 people to poll 4. Create an Individual Demand Schedule for all 10 people 5. Create a Market Demand Schedule 6. Create a Market Demand Graph Label all parts: V-Axis, H-Axis, Title, and Demand Curve