1. Economic Stress on the Profession
Chambers, D. W. Factors driving recent changes in dentists’ incomes. Journal of the California Dental Association, 2014, 42 (5),

2. Fictitious Dentists SF Phonebook study 10% Fictitious names
54% of these registered
Fictitious Dentists:
Multiple offices
Bigger ads
Advertise prices
Disciplined licenses
Older
Chambers, D. W. Dentistry from the
perspective of the San Francisco
phone book. CDA Journal, 2010,
38 (11),

4. The Pivot: Away from . . .
“Nature is always too strong for principles.”
Dentistry is fragmenting based on individual standards
Principles cannot prevent this disintegration
Dentistry is increasingly defined in terms of technology and income

5. The Pivot: Toward . . . Moral action Community build on relationships
Treating others as moral agents