1. Porsc he Guarding the Old While Bringing in the New Porsche ：

2. Introduction contents SWOT Analysis 4Ps Analysis Prospect&Recommendation

3. Cars( 汽车总动员） Have you ever seen the movie?

4. Porsche 911 http://www.porsche.com/china/zh/aboutporsche/principleporsche/ A video about Porsche

5. Introduction

6. Brand:Porsche AG Location:Stuttgart,Germany Business Scope:High-end automobiles Main products:911,Boxter,Panamera,Cayenne Official website:http://www.porsche.com/

7. 1948 1963 1970 1933 2002 Introduction Porsche365 Porsche911 Porsche914 Porsche Boxster Cayenne 2009 Panamera Introduction

8. SWOT analysis

9. Opportunity Threats SWOT Firm’s Brand Name and Resources Demand for Product Size of Market Low Product Awareness Poor Facility Bad Economy Competitors Weakness Strength

10. SWOT analysis Strength Strong Brand Image ——History&Loyalists Advanced Technology Diversification Of Car Models ——The Entry-level Model&The Higher-end Model Strength

11. SWOT analysis Strength Achievers Profile Porsche was founded in 1931 In the past 83 years Strong Brand Image Financially Successful People

12. SWOT analysis Strength "If I were going to be a car, I'd be a Porsche."

13. SWOT analysis Strength Advanced Technology

14. SWOT analysis Strength Advanced Technology Variable Turbine Geometry

15. SWOT analysis Strength Advanced Technology Superior Engineers Team

16. SWOT analysis Strength Advanced Technology Superior Engineers Team

17. SWOT analysis Strength Diversification Of Car Model 911

18. SWOT analysis Strength Diversification Of Car Model Panamera

19. SWOT analysis Strength Diversification Of Car Model Cayenne

20. SWOT analysis Weakness Fierce Competitors The Traditional Model Of High-fuel consumption Lacking Price Advantage Weakness

21. SWOT analysis Weakness FerrariLamborghini SUPERCAR Fierce Competitors

22. SWOT analysis Weakness SUV Landrover BMW X Fierce Competitors

23. SWOT analysis Weakness High-fuel consumption BrandModelType Displacement （ L ） PorscheCayenneSUV 4.8 BMWX5SUV4.4 BrandModelTypePrice (RMB) PorschePanameraSports car 4.8 BMWM3Sports car3.4 BrandModelTypePrice (RMB) PorscheBoxsterRoadster 2,7 BMWZ4Roadster2.4 resource from: http://price.pcauto.com.cn/

24. SWOT analysis Weakness Lacking Price Advantage BrandModelTypePrice (RMB) PorscheCayenneSUV 922,000 BMWX5SUV877,000 BrandModelTypePrice (RMB) PorschePanameraSports car 1145,000 BMWM3Sports car998,000 BrandModelTypePrice (RMB) PorscheBoxsterRoadster 726,000 BMWZ4Roadster578,000 resource from: http://car.bitauto.com/tree_chexing/mb_82/?WT.mc_id=360ppci

25. SWOT analysis Opportunity Famous brand represent faction and trend. The conbination with VW （大众汽车） The develop of Chinese market Opportunity

26. SWOT analysis As the represent of sport car faction Sporsch aways in the front of faction. Opportunity It's people's nature to trace faction in luxury and high-end market.

27. SWOT analysis The conbination with VW The VW provide: Stable cash flow Helping in it's distribution channel. for Porsche it's a good chance to strengthen its power. Opportunity Before the conbination,high debt rate lead to high operational risk for Porsche.

28. SWOT analysis Opportunity The development of Chinese market. China is one of the four big acients with 14hundred million people which is also one of the fastest growing economies in the world.

29. SWOT analysis Opportunity In 2009,Chinese car production and sale is 13.791 million of 13.6448million respectively,surpassing the US,known as the world's car production and marketing power.In 2012 Chinese annual production of 19.2718 million an 19.3063 million respectively,the world's first for four consecutive years.

30. SWOT analysis Opportunity Porsche's sales in China (2001—2010 ） The development of Chinese market.

31. SWOT analysis Threats Global Economic Slowdown The price of fuel oil increase Chinese market competition is stiff Threats

32. SWOT analysis Threats The environment of global economic may limit the speed of Porsche's development. Global Economic Slowdown

33. SWOT analysis Threats The price of fuel oil increase Oil price trend over 35 years

34. SWOT analysis Threats The price of fuel oil increase Porsche with the character of high oil consumption facing more challenge. People concen more about Energy- saving and green power.

35. SWOT analysis Threats A large number car firm want to occupy there too. Chinese market competition is stiff.

36. 4Ps analysis

37. product

38. 1948 Porsche365 4Ps analysis product

39. 1963 Porsche911 Porsche is a unique company. It has always been a niche brand that makes cars for a small and distinctive segment of automobile buyers.Porsche owners are as rare as their vehicals Classic Sports Cars (Exclusivity) 4Ps analysis product

40. 4Ps analysis 1950s 1960s AG P orsche 356 Porsche 911 two most popular models of Porsche E ngine : air-cooled four six -c ylinder “ boxer ” motor T arget:narrow segment of financially successful people E njoy driving, they are car enthusiasts product

41. 1970 Porsche914 cheap and underperforming Entry-level Sports Cars （ From niche to numerous ） cheaper than 911 Although these cars were in many respects sales successes, the Porsche faithful cried foul. They considered these entry- level modles to be cheap and underperforming. 4Ps analysis product

42. 1993 Boxster Roadster (Return to its roots) It recognized the error of its ways and halted production of the entry-level models. It rebuilt its damaged image by revamping its higher-end model lines with more race-bred technology. Porsche once again targeted the high end of the market in both price and performance. 4Ps analysis product

43. 4Ps analysis 1970s Porsche extend its brand outside the box 924 944 entry-level model different level of people can afford T he loyalists never accept it as porsche F ierce competition with Nissan Toyota BMW Datsun 280-ZX and Toyota Supra cheaper and faster then 944 product

44. 2002 Cayenne SUV Guaring the old while bringing thr new Jump into the SUV market 4Ps analysis product

45. 2009 Panamera Guaring the old while bringing thr new Invent Panamera product 4Ps analysis

46. product 1990 Porsche sale had plummeted and the company flirted with bankruptcy L ate 1990s 2000s T arget the high-end model lines with more race-bred technology 2002 last car company to jump into SUV market.Invent Cayenne

47. 4Ps analysis Price X4Macan S 77.4 万元 68.8 万元（起售价） 77.4 万元 79.79 万元 Porsche don’t cut down its price. But rice its quality and service. keep focus on high-end sport entry class of a certain car’s price is lower than the competitor.

48. 4Ps analysis Place Jiecheng( 捷成 )is the biggest distributor in china

49. 4Ps analysis Promotion Now, Porsche 's product is limit,and the customer's need is bigger It didn't made promotion For Porsche, no promotion is the best promotion

50. Prospect&Recommendation

51. Prospect Achieve its global sale target Develop new market

52. Recommendation Continue to expend its marketing network to seize global market, especially china. Co-operate with other companies Maintenance of image

53. Recommendation Invest to research and development of new model Recruit more professional Make targeted plan （ cheapest Macan ）