1. Sponsored by the California Department of Health Services, Tobacco Control Section Operation “Black Lung” Sonoma County’s efforts to reduce sales of tobacco products and paraphernalia to minors. Penal Code 308 (a)

2. Sponsored by the California Department of Health Services, Tobacco Control Section Operation “Black Lung” History Three stings 2 years ago -resulting in 63 visits, 23% sales, 15 citations (results unkown) Lack of funds was primary reason for not doing more - No specific monies allocated for stings

3. Sponsored by the California Department of Health Services, Tobacco Control Section Operation “Black Lung” History Tracking activities was very difficult Complaints Visits Citations and Consequences Community support was very high

4. Sponsored by the California Department of Health Services, Tobacco Control Section Operation “Black Lung” Background County received grant from DHS-TCS for $66,589 to address P.C. 308 (a), and L.C. 6404.5 Grant runs from October 1, 2001 to June 30, 2004 (first 3 months were for training and set-up – operations started January 1, 2002), and covers only the unincorporated area of the county

5. Sponsored by the California Department of Health Services, Tobacco Control Section Operation “Black Lung” Background An “Enforcement Activities Plan” was developed for each statute Established “initial” and “follow-up” visit schemes for both - P.C. 308 (a) called for 40-50/10-12 in each 6 month period, and L.C. 6404.5 called for 30-40/7-10 in each 6 month period

6. Sponsored by the California Department of Health Services, Tobacco Control Section Sonoma County… Geography Demographics Scope of Problem Response

7. Sponsored by the California Department of Health Services, Tobacco Control Section Geography… Pacific Ocean The “other” Wine county is over here (Napa)

8. Sponsored by the California Department of Health Services, Tobacco Control Section Demographics… AreaSquare MilesPopulation% of County Incorporated Total 76285,22565.27 Unincorporated 1,503151,80034.73 County Total1,579437,025 Cities CloverdalePetalumaSebastopol CotatiRohnert ParkSonoma HealdsburgSanta RosaWindsor Age and Ethnicity About 34% are 15 – 19 y.o., (76% white, 17% Hispanic)

9. Sponsored by the California Department of Health Services, Tobacco Control Section Scope of the Problem… In 1996 the region* had one of the highest rates of teen smoking (29.1%) in the state. * Marin, Napa, and Sonoma counties In the 1999/2000 school year, 7% of the 11 th graders reported smoking cigarettes on a daily basis. In the same sample, 24% reported smoking cigarettes in the last month. In 1998, 55% of pregnant teens in the Teen Parent Connection program reported that they smoked.

10. Sponsored by the California Department of Health Services, Tobacco Control Section Response… Plan and coordinate retailer visits with Sheriff’s Deputies Select tobacco retailers to be visited Recruit, train, and schedule youth decoys Conduct visits Summarize results

11. Sponsored by the California Department of Health Services, Tobacco Control Section Response… Plan and Coordinate Retailer Visits with Sheriff’s Deputies Orient Deputies on requirements of grant and determine staffing requirements Organized retailer lists by patrol sectors

12. Sponsored by the California Department of Health Services, Tobacco Control Section Response… Select Tobacco Retailers to be Visited Organized list geographically into visits that would take about 4 hours each to complete Used previous experience of Sheriff’s Deputies and established patrol routines for initial list of about 10 retailers per team

13. Sponsored by the California Department of Health Services, Tobacco Control Section Response… Recruit, Train, and Schedule Youth Decoys Role played Oriented and trained them Recruited 10 boys and girls (15-17 y.o.), who had DMV identification Set time/day for visits to retailers

14. Sponsored by the California Department of Health Services, Tobacco Control Section Response… Conduct Visits Each team used pre-filled out data input forms for each retailer visit Four teams of one uniformed, and one plain-clothes Deputies, and 2 Youth Decoys deployed to conduct visits

15. Sponsored by the California Department of Health Services, Tobacco Control Section Response… Summarize Results Out of 43 visits, 11 retailers sold to the Youth Decoys (26%) The 11 who sold will be visited again during the follow-up visits scheduled for May 16 (along with another 40 initial visits)

16. Sponsored by the California Department of Health Services, Tobacco Control Section Questions? For further information, please contact: Denny Hutton Project Coordinator County of Sonoma, Dept. of Health Services Prevention and Planning Division 3273 Airway Drive, Ste. C Santa Rosa, CA 95403 (707) 565-6616 Dhutton@sonoma-county.org