1. Marivel Resendiz Communications Specialist May 1, 2015 Rethink Hunger Storytelling Workshop

2. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. Who are you? Communications and marketing is dedicated to promote and strengthen your organization and brand. Communications main function is to: –Promote services via multiple channels: advertising, media relations, outgoing communication and social media.

3. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. Collect, Collect, Collect Continually collect ideas. Take notes. Take photos. Request interviews. All they can say is, “No.” People love seeing themselves in print and on the web. And they love sharing their own successes.

4. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. What’s the story? Why do they care? Give them newsworthy, useable, actionable information. Educate them. They’ll decide in seconds whether to read it or delete it.

5. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. How do you tell your story? Your website Your newsletter Your local media Social media

6. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. Communications Examples of collaterals include:

7. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. Communications Examples of collaterals include: General https://www.youtube.com/watch?v=e5K2eNk6MY4 Call for volunteers https://www.youtube.com/watch?v=VfMLJNy5AXs Highlighting an event https://www.youtube.com/watch?v=C1R_cNblDvM

8. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. Get to know your local media Develop a relationship with your local media You don’t always have to call them with a pitch. Know the different sections of your newspaper and different segments of your TV stations. Pitch your stories accordingly and to the right reporters for an opportunity of coverage.

9. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. Media Preparation What’s your headline? - What is the No. 1 thing you want your audience to know and frame your message around that piece of information. - Support you information with comparable numbers and statistics.

10. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. Media Preparation Message Points Have one to three message points you want to make. Remember to state the most important information first. Have a source to back up/support your information.

11. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. Be Accessible Media work on tight deadlines. Be willing to pull the resources they need to get coverage. Unsure of what the message should be? Contact me.

12. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. Shepherd’s Heart - Taylor http://shepherdshearttaylor.org/ https://www.facebook.com/ShepherdsHeartTaylorTx http://www.taylorpress.net/news/article_a8a50a70-66fe-11e4-bc73- 176e232bf3fb.html?mode=image&photo=1

13. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. Love of Christ https://www.facebook.com/loveofchristpantry

14. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. Resources The Communications Department serves all Partner Agencies. Services include: Creation of collateral (flyers, handouts, etc.) Media relations Want to take photo? Ask for a media release form to use.

15. The mission of the Food Bank is to nourish hungry people and lead the community in ending hunger. QUESTIONS? Marivel Resendiz Communications Specialist Direct: 512-684-2534 Cell: 210-396-3387 mresendiz@austinfoodbank.org