2. ADVERTISING IN THE US GUIDO IERVOLINO What is Advertising?World Ads SpendingSpending and RevenuesAdvertising and MediasSome examples

3. WHAT IS ADVERTISING? Advertising is one of the main tools used by today’s marketers. It is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Index One of the most basic ways of advertising: the billboard.

4. AD SPENDINGS IN 2012 AND 2015 IndexComplete data tableMore informationShow graphs’ data

5. AD SPENDINGS IN 2012 AND 2015(DATA) 2012Adspend 2015Adspend 1 USA $ 161,2411USA $ 182,272 2 Japan $ 51,7422Japan $ 55,016 3 China $ 37,2023China $ 50,190 4 Germany $ 23,4334Germany $ 23,272 5 UK $ 19,3755UK $ 21,182 6 Brazil $ 15,2986Brazil $ 18,131 7 Australia $ 12,8137Australia $ 13,715 8 France $ 12,4908South Korea $ 12,917 9 Canada $ 11,4549Canada $ 12,838 10 South Korea $ 10,73810Russia $ 12,617 Back to the graphsIndex

6. US EXPENSES AND REVENUES FROM ADVERTISING IndexMore dataShow graph’s data

7. US EXPENSES AND REVENUES FROM ADVERTISING(DATA) USA expenses20052006200720082009201020112012 52.2756.0860.4162.2159.4962.7266.0271.56 USA revenues20052006200720082009201020112012 71.1979.1187.4389.282.5288.8493.02100.91 Back to the graphIndex The USA expenses increased year by year since 2005. After only five years, the US added more than $10 bln to their advertisement expenses. On the other hand, those expenses were good investments, since the US revenues have always been greatly higher than the expenses.

8. ADVERTISING AND MEDIAS IndexMore data Internet is taking over the medias world, in fact we will see a significant increase in its advertising field, and a widespread decrease in the advertisment sector of the other medias of communications.

9. SOME EXAMPLES Carl’s Jr. Hamburgers : Apple: Samsung: For more ads (even for different countries), take a look at this website.this Index