1. Potential Use of Common Format for 360° Video and Virtual Reality Jim Taylor CTO, DECE 12-Jun-2016

2. What Does “VR” Mean?

3. “VR” Encompasses a Large Spectrum Android Photo Sphere Google Cardboard Google Glass Oculus Rift Star Trek Holodeck 360°VRARand beyond… Microsoft HoloLens

4. Different ways to view 360° video – Stereoscopic with head orientation – Stereoscopic with eye tracking – Video wall/dome – Movable device orientation – Stationary device with user input Images: Oculus, YouTube, Get Busy Media, Apple, Mitsubishi

5. Isn’t it too early to standardize VR?

6. Some Random Quotes “The industry always overhypes the short-term impact of new technologies and underestimates the long-term impact. Successful companies invest in overhyped new technologies while recognizing that the ROI will take a long time.” — Jim Taylor “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction.” — Bill Gates

7. This Isn’t New, It’s Just Finally Real Tad Williams, Otherland, 1996 Toy Story, 1995

8. Why Standards for 360/VR? Need to look 18 months head – Like DECE did with UHD, HDR10, etc. 360/VR won’t be like 3D – 1.2 billion gamers worldwide, including nearly 1 billion mobile gamers – More than 24 million devices will be sold in 2018 (CCS Insight) – 2.5 million VR headsets in 2016 (Deloitte) – 9.6 million VR devices in 2016, 64.8 million in 2020; 0.4 million AR devices in 2016, 45.6 million in 2020 (IDC) – VR market of $20 billion by 2020: games, films, hardware; AR market of $120 billion (Digi-Capital) Anecdote from DTG VR roundtable at NAB May 5: “Dear VR interest group … we are now looking for volunteers to help the work of creating a well-defined scope and objectives document [for an industry forum]. We anticipate that we will need no more than 7 motivated participants …” May 12: 26 volunteers and counting Anecdote from DTG VR roundtable at NAB May 5: “Dear VR interest group … we are now looking for volunteers to help the work of creating a well-defined scope and objectives document [for an industry forum]. We anticipate that we will need no more than 7 motivated participants …” May 12: 26 volunteers and counting

9. Why DECE Common Format? 360° video can be spherically encoded to “fit” into a standard 16:9 flat video image – The only thing we need is metadata to identify it and players to render it DECE’s approach to CF has been to reference other specs whenever possible, so DECE is currently evaluating industry-wide progress

10. A Few CF-Related Use Cases – 360° bonus content (Cross-Platform Extras) – 360° programs Movies, CG animation, sports events, travelogues, real- estate virtual walkthroughs, reality-shows, theatrical plays, music concerts, … – Audio for 360° content – Embed 2D movies into 3D virtual environments 10