1. Walmart Culture Market 4P’S

2. An International Strategy Using store names that are familiar to local customers is one part of Walmart's attempt to succeed in the international marketplace. It's a challenge for Walmart to enter into foreign markets, and the company has overcome one of the hurdles of succeeding internationally by acquiring or forming partnerships with established retailers. In most cases, Walmart decides to keep the name of the local retailer so shoppers will be familiar with the brand.

3. Different Names Walmart's first international store was a Sam's Club in Mexico. Today, other Walmart store names in Mexico include Bodega Aurerra, Bodega Aurerra Express, and Superama. The company's other international brand names include Best Price Modern Wholesale in India, Asda Supercentre in Great Britain, Seiyu in Japan, and TrustMart in China.

4. Growth of Walmart International Walmart is depending on the continued growth of its international stores to make up for the slowing market in the U.S. The partnership and subsequent acquision of Seiyu in Japan is one example of Walmart's aggressive strategy to maintain profitability. Walmart recently bought a majority stake in Massmart, a South African retailer, and wants to increase its market presence in emerging markets such as Brazil and China.

5. Lessons Learned in Germany and South Korea Not all of Walmart's attempts to expand internationally have been successful. The company withdrew from Germany after discovering, among other things, that German customers prefer to bag their own groceries and were put off by overly friendly salesclerks. In South Korea, customers didn't like the open ceilings that showed exposed pipes, the height of the shelves and bulk packaging. Walmart has learned these experiences and made efforts to adapt to local cultures that go beyond the name of the store.