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MANAGEMENT INFORMATION SYSTEMS BPM6053 Case Study: Cloud Computing Solutions In Celcom Malaysia Group Member: Sentilmathi Chelliah 818751 Senthilkogilam Chelliah 819444 Aaron Anthony Doss 820768 Sheshnath Balbir Singh 820282
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Objective of the Case The case report evaluates : corporate mission business strategy grand IT Infrastructure of Celcom Axiata Berhad to provide recommendations regarding cloud computing solutions in company IT strategy. A detailed cloud computing definition has provided in this report, followed by differentiation deployment models, service models and also further elaboration to benefits and cost cloud computing solution. Aim of this report is giving ideas to increase productivity, improve business process and keep focus to reduce cost of maintenance and deployment of IT Technology.
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Current Situation of IT Telecommunication ICT has become an important component in further developing the country Celcom, with 12.3 million subscribers had the largest market share of the mobile market (31.3%) by mid-2015 very closely followed by Maxis with 31%. Digi followed in third place with 30% market share. By that stage the household broadband penetration in Malaysia had passed 70%, according to the MCMC.
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Current Situation of IT Telecommunication ICT industry has been recognized as a component player in supporting a sustainable development. Broadband and in particular access to mobile communications is a key factor in solving the global challenges such as climate change, poverty, health care and especially education. There has been strong growth in Malaysia’s telecom sector over the last decade, but the growth has not been consistent across the sector.
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Company Background
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The company was founded in 1988 and is headquartered in Kuala Lumpur, Malaysia. Celcom Axiata Berhad was formerly known as Celcom (Malaysia) Berhad and changed its name in December 2009 Celcom Axiata Berhad operates as a subsidiary of Axiata Group Berhad. Celcom's main business activity is to develop and market Mobile Services. It offers voice, mobile broadband and email, roaming, and IDD services, as well as telemetry and fixed wireless desk phone solutions.
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The Important of Information Technology in Celcom Celcom Air Cash ERP systems Transaction Processing System CRM systemsERM systems
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The Important of Information Technology in Celcom To maintain their position as market leader, Celcom has enhanced their products technologically to keep the Malaysian telecommunications updated with ever technological advancement by developing competitive measures to fight off their rivals both at the present and in the future. This ranges from delighting their customers with their numerous service features, developing greater customer relationship strategy, implementing more societal marketing schemes and supporting the government.
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IT Infrastructure: Issues and Challenge in Celcom ● Issues & Challenge 1. Complexity of IT and Network elements to support business requirements. 2. Increasing operation & Maintenance cost. ● Celcom IT ecosystem To provide internal best solution, Celcom has a policy standard operating environment (SOE) to use 2 different vendors in each major component.
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IT Infrastructure: Issues and Challenge in Celcom Celcom IT ecosystem Office Automation Enterprise Application SAP ERP Financials SAP Supply Chain Management (SCM) Human Resources people soft 9.0 Knowledge Management Intranet Celcom Blue Net Sales & MarketingInfrastructure
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What is Cloud Computing Services and solution that are delivered and consumed in real time over internet are cloud services. - when you store your photos online, use webmail or a social networking site, you are using a “Cloud computing” services over the internet. Cloud computing is a delivery model of computing services over the internet. - it enable real time development, and delivery of broad range of products, services and solutions.
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Why Cloud Computing
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Cloud computing Characteristics
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Cloud Computing and its benefits & Cost
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Cloud Benefits
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The Need Of Cloud Computing Cloud computing is a compelling paradigm The mission is to take computing on retail basis. Making internet the ultimate resource of all computing needs. Services are sold on a subscription or pay-per usage basis over internet.
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Recommendation of Cloud Computing & Adaptation Business growth always required more IT investment while in the same time company need to focus on cost reduction. Malaysia mobile operators still haven't considered cloud computing as part of IT strategy. To achieve greater competitive advantages and gain more market share we recommend company to start consider cloud computing as part of IT strategy. Meanwhile IT division have to do proper analysis and examination to create comprehensive cloud computing strategy.
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Recommendation of Cloud Computing & Adaptation We suggest company adopt light application sales cloud offered by Sales force and doing virtualization for IAAS as a pilot project to introduce cloud computing solutions. Improvement of sales business process using SAAS model Deliver cost optimization through private Cloud Virtualization Launch IAAS as an opportunity to gain new revenue stream
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Conclusion The following points and findings were made by the Celcom IT team in this report: 1. Information technology has entered to new era with cloud computing solutions where offer flexibility, scalability and new pricing model. 2. Company must consider cloud computing solutions to achieve improvement in business process, cost reduction and chance to gain new revenue stream by having new product solution for business customers. 3. Celcom as a multinational company must have strategic outlook on the future of ICT practices as market is undergoing changes due to technological advancements. It is also important company to adapt and follow market trends and increase ability to compete in the market.
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Conclusion 4. Company to adapt sales cloud offer by sales force to improve business process in sales division. 5. Company to develop private cloud computing by doing virtualization makes it easier for IT to deliver faster and taking advantage of speed to deploy IT- based solutions faster to meet the business needs. In the end, virtualization aim to increase productivity and reduce facility cost. 6. Company also has huge opportunity to deliver new business services by bundle Iaas with current business package such as voice, broadband, business mobile and email solution to existing Celcom Biz enterprise customers.
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