1. 1Info-Tech Research Group Vendor Landscape: Enterprise BI Info-Tech Research Group, Inc. Is a global leader in providing IT research and advice. Info-Tech’s products and services combine actionable insight and relevant advice with ready-to-use tools and templates that cover the full spectrum of IT concerns. © 1997-2014 Info-Tech Research Group Inc. Vendor Landscape: Enterprise BI Before you can make the right data-driven decisions, you need to select the right BI vendor. Info-Tech's products and services combine actionable insight and relevant advice with ready-to-use tools and templates that cover the full spectrum of IT concerns.© 1997 - 2014 Info-Tech Research Group

2. 2Info-Tech Research Group Vendor Landscape: Enterprise BI Business Intelligence (BI) vendors market products on self-serve capabilities. Don’t be misled: other functionalities are critical to the success of your BI initiative. Introduction This Research Is Designed For:This Research Will Help You: Enterprises seeking to select a solution for BI. BI use cases including reporting and analytics that: Aggregate data from multiple systems, likely via a data warehouse or data mart. Allow users to create their own reports and dashboards in a self-serve mode. Are typical of users in a large enterprise setting. Are needed to tap into unstructured data sources, such as social media sites. As an IT leader Understand what’s new in the BI market. Determine which BI functionalities your organization and users would benefit from. Create a shortlist of appropriate BI vendors based on your organization’s needs. As a business leader Understand the importance of collaborating with IT on the purchase of a large enterprise BI suite.

3. 3Info-Tech Research Group Vendor Landscape: Enterprise BI How to use this Vendor Landscape * Gold and Silver level subscribers only There are multiple ways you can use this Info-Tech Vendor Landscape in your organization. Choose the option that best fits your needs: Vendor Landscape Free Guided Implementation Do-It-Yourself Use this Vendor Landscape to help you complete your purchasing decision. The slides in this storyboard will walk you through our recommended evaluated vendors in this market space with supporting tools and deliverables ready for you to make your decision. We recommend that you supplement the Vendor Landscape with a Guided Implementation. At no additional cost to you*, our expert analysts will provide telephone assistance to you and your team at key milestones in the decision to review your materials, answer your questions, and explain our methodologies.

4. 4Info-Tech Research Group Vendor Landscape: Enterprise BI Book a Guided Implementation Today: Info-Tech is just a phone call away and can assist you with your evaluation. Our expert Analysts can guide you to successful technology selection. Here are the suggested Guided Implementation points for the Enterprise BI Vendor Landscape: Guided Implementation points in the BI Vendor Landscape Section 1: Shortlist Assistance and Requirements Get off to a productive start: Discuss the market space and how vendors are evaluated. Decide which platform suits you best and narrow down the options based on customized requirements. Section 2: RFP and Budget Review Interpret and act on RFP results: Review vendors’ RFPs and ensure the solution will meet your needs. Discuss average pricing of solutions and what can fit into your budget. Section 3: Negotiation and Contract Review Purchase optimization: Review contracts and discuss best practices for negotiation tactics to get the best price for your solution. This symbol signifies when you’ve reached a Guided Implementation point in your project. To enroll, send an email to GuidedImplementations@InfoTech.com or call 1-888-670-8889 and ask for the Guided Implementation Coordinator.GuidedImplementations@InfoTech.com

5. 5Info-Tech Research Group Vendor Landscape: Enterprise BI Market Overview How it got here Where it’s going As the market evolves, capabilities that were once cutting edge become default and new functionality becomes differentiating. Strong visualizations have become a Table Stakes capability and should no longer be used to differentiate solutions. Instead focus on capabilities to position your organization for the future such as location and social media analytics. When the term “Business Intelligence” was coined in the late 1950s, the goal was to increase an organization’s bottom line through data-driven decision making. However, low adoption of organization-wide BI became problematic as vendors targeted business leaders, but did not engage them. Adoption rates of BI have gradually increased since then with the development of self-serve functionalities, but are still limited by: o Poor performance o Limited data access o Software complexity o Lack of integration with Office suite To date, BI vendors have expanded feature functionalities to increase the ease of use of their tools. As a result, organizations have recognized increased rates of adoption. For further help in developing an appropriate BI strategy, see Info-Tech’s solution sets on Data Integration, Data Warehouse, and BI Strategy.Data IntegrationData WarehouseBI Strategy Accurately extracting usable data from unstructured sources, such as social media platforms, will become a competitive necessity for large enterprises. Vendors that do not already provide Big Data support out of the box will develop this functionality soon. Despite massive interest in self-serve BI, there will be a shift in how the business evaluates the quality of self- serve BI tools. Business decision makers must collaborate with IT and ensure accurate and appropriate data is accessed by end users through their organization’s BI tool. BI technologies hold a large amount of confidential company data and with the explosion of mobile BI, vendors will be required to provide robust security strategies to protect this data. Business users will continue to ask for more complex analysis capabilities in their BI tools, while maintaining a high ease of use and ever improving visualizations.

6. 6Info-Tech Research Group Vendor Landscape: Enterprise BI Enterprise BI vendor selection / knock-out criteria: market share, mind share, and platform coverage IBM. Cognos continues to be a strong enterprise solution that continues to improve its self-serve capabilities. Information Builders. An enterprise standard option that offers unparalleled data blending for large enterprises. Microsoft. The familiar option for BI developers and Microsoft end users in the large enterprise space. MicroStrategy. A pure-play BI vendor, MicroStrategy has a rich enterprise client list. Oracle. Offering large-scale deployments for large enterprises, Oracle can compete in the BI space. Qlik. QlikView is a platform of choice for casual users, power users, and IT alike due to its broad functionality. SAP. Improvements in data visualization and social capabilities make SAP a contender in the enterprise space. SAS. SAS’s leading analytic capabilities make it the platform of choice for many large enterprises. Tableau. Tableau’s innovative features around data discovery have challenged enterprise standard solutions. TIBCO. Spotfire offers a great balance between a tested enterprise vendor, and innovative BI platform for all users. Included in this Vendor Landscape: While enterprise stack continues to drive many BI tool selections, the trend of business units reaching out to new innovative solutions has led to many newer, visualization based tools being included in this Vendor Landscape. For this Vendor Landscape, Info-Tech focused on those vendors that offer broad capabilities across multiple platforms and that have a strong market presence and/or reputational presence among large sized enterprises.

7. 7Info-Tech Research Group Vendor Landscape: Enterprise BI Criteria Weighting: Enterprise BI criteria & weighting factors Vendor is committed to the space and has a future product and portfolio roadmap. Strategy Vendor offers global coverage and is able to sell and provide post-sales support. Reach Vendor is profitable, knowledgeable, and will be around for the long-term. Viability Vendor channel strategy is appropriate and the channels themselves are strong. Channel Implementing and operating the solution is affordable given the technology. Affordability Architecture The end-user and administrative interfaces are intuitive and offer streamlined workflow. Usability The solution provides basic and advanced feature/functionality. Features Usability Architecture Affordability Product Vendor ViabilityStrategy Channel Reach Product Evaluation Criteria Vendor Evaluation Criteria Includes: data connectivity, mash up, performance, and presentation.

8. 8Info-Tech Research Group Vendor Landscape: Enterprise BI What is a Value Score? The Info-Tech Enterprise BI Value Index The Value Score indexes each vendor’s product offering and business strength relative to its price point. It does not indicate vendor ranking. Vendors that score high offer more bang-for- the-buck (e.g. features, usability, stability, etc.) than the average vendor, while the inverse is true for those that score lower. Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes. Champion For an explanation of how the Info-Tech Value Index is calculated, see Information Presentation – Value Index in the Appendix.Information Presentation – Value Index For an explanation of how Price is determined, see Information Presentation – Price Evaluation in the Appendix.Information Presentation – Price Evaluation *The vendor declined to provide pricing and publically available pricing could not be found On a relative basis, Microsoft maintained the highest Info-Tech Value Score TM of the vendor group. Vendors were indexed against Microsoft’s performance to provide a complete, relative view of their product offerings. Average Score: 49

9. 9Info-Tech Research Group Vendor Landscape: Enterprise BI Table Stakes represent the minimum standard; without these, a product doesn’t even get reviewed If Table Stakes are all you need from your BI solution, the only true differentiator for the organization is price. Otherwise, dig deeper to find the best price to value for your needs. The products assessed in this Vendor Landscape TM meet, at the very least, the requirements outlined as Table Stakes. Many of the vendors go above and beyond the outlined Table Stakes, some even do so in multiple categories. This section aims to highlight the products’ capabilities in excess of the criteria listed here. The Table StakesWhat Does This Mean? Role-based security model to secure different data sets and reporting functions. Security Access relevant data that is preloaded in RAM rather than data stored on physical disks. In-Memory Analysis Rich interface with logical presentation of data through a variety of visualizations. Visualization Web access compatible with both legacy and current versions of Internet Explorer, Firefox, Chrome, and Safari. Browser Support Business users generate and modify reports through a simple and intuitive interface. Self-Service Reporting Reports and dashboards can be embedded on third-party applications and portals. Embeddability What it is: Feature

10. 10Info-Tech Research Group Vendor Landscape: Enterprise BI Advanced Features are the capabilities that allow for granular market differentiation Info-Tech scored each vendor’s features offering as a summation of its individual scores across the listed advanced features. Vendors were given one point for each feature the product inherently provided. Some categories were scored on a more granular scale with vendors receiving half points. Tool combines business analytics and geography to provide geographic analysis. Location Analytics Information is accessible on mobile devices, through a native app and mobile browser. Mobile Tool that connects to big data sources such as Hadoop. Connects to Big Data Sources Ability to add comments, annotations, or start a discussion thread on reports and dashboards. Collaboration Data mining, regression analytics, customizable what-if scenarios. Predictive Analytics A search function exists for users to search reports and dashboards from the desktop application and web. Search Data is extracted from social media platforms and transferred to the BI tool. Social Analytics What we looked for: Feature Advanced FeaturesScoring Methodology For an explanation of how Advanced Features are determined, see Information Presentation – Feature Ranks (Stop Lights) in the Appendix.Information Presentation – Feature Ranks (Stop Lights)

11. 11Info-Tech Research Group Vendor Landscape: Enterprise BI Arrange a call now: email GuidedImplementations@InfoTech.com or call 1-888-670-8889 and ask for the Guided Implementation Coordinator.GuidedImplementations@InfoTech.com Shortlist Assistance & Requirements Prior to the Guided Implementation During the Guided Implementation Value & Outcome 1.Have reasoning as to why a new solution is being discussed. 2.Compile list of incompetencies and gaps. An Info-Tech Consulting Analyst will discuss with you: Reviewing the market and understanding the rationale behind the evaluation. Deciding on a deployment method. Feature analysis. At the conclusion of the Guided Implementation call, you will have: An understanding of the market situation. Narrowed a list of vendors with the customized evaluation tool. An RFP template to distribute to vendors.

12. 12Info-Tech Research Group Vendor Landscape: Enterprise BI Info-Tech Research Group Helps IT Professionals To: Sign up for free trial membership to get practical solutions for your IT challenges www.infotech.com Quickly get up to speed with new technologies Make the right technology purchasing decisions – fast Deliver critical IT projects, on time and within budget Manage business expectations Justify IT spending and prove the value of IT Train IT staff and effectively manage an IT department “Info-Tech helps me to be proactive instead of reactive – a cardinal rule in a stable and leading edge IT environment. - ARCS Commercial Mortgage Co., LP Toll Free: 1-888-670-8889