1. International Statistical Literacy Project Statistical Literacy in an international perspective Experience * Examples * Enthusiasm Consultation Mission on Promoting the activity and Creating a positive image of the Ukrainian State Statistical bodies Kiev, Ukraine 9 – 12 December 2014 Petteri Baer, Marketing Manager, Statistics Finland Courtesy to Ms Reija Helenius, Director of the ISLP

2. International Statistical Literacy Project The right statistics at the right time for those who need them Statistical Literacy in an international perspective Experience * Examples * Enthusiasm

3. International Statistical Literacy Project Key points Strategic issues on promotion of statistical literacy Statistical literacy skills – why are they important Different users and user groups –Different needs for different services The role of the NSAs and the ISLP Conclusions 9-12 December 2014 3 Reija Helenius & Petteri Baer

4. International Statistical Literacy Project Advancing the use of statistics as the main aim of an NSA Only used statistics are useful statistics Statistics are needed for implementing democracy –Decision makers –Follow up –Control of decisions made and of decision makers Users of statistics have different needs and skills Intermediaries of information and stakeholders have an important role –Media, Opinion leaders, The power of good examples 9-12 December 2014 4 Reija Helenius & Petteri Baer

5. International Statistical Literacy Project Statistical literacy is the ability to read and interpret summary statistics in the everyday media: in graphs, tables, statements, surveys and studies. Statistical literacy is needed by data consumers (Milo Schield, Education specialist, USA). 9-12 December 2014 5 Reija Helenius & Petteri Baer

6. International Statistical Literacy Project A statistically literate person knows –Basic statistical concepts and definitions –How statistics are Made and data collected Summarised and tabulated Illustrated –How to interpret statistical data and graphs –How and where to find reliable statistical data –With what criteria should the reliability of the data source be evaluated 9-12 December 2014 6 Reija Helenius & Petteri Baer

7. International Statistical Literacy Project Critical points Are the data usable for diverse user groups Understandable enough? Illustrative enough? Suited for the purpose they are to be used for? Easy to access and use? Will new technological applications increase understandability? Are we really capable to step into the users’ shoes? Interaction with users is a decisive learning point! 9-12 December 2014 7 Reija Helenius & Petteri Baer 

8. International Statistical Literacy Project Users of statistics 9-12 December 2014 8 Reija Helenius & Petteri Baer

9. International Statistical Literacy Project Example on segmenting users at the Australian Bureau of Statistics (ABS) Australian Bureau of Statistics (ABS) School Students (both primary and secondary) Tertiary Students (including university and vocational education students and teachers/lecturers) Opinion Leaders (including journalists) Decision Makers (including politicians, political advisors and government employees) General Community (including small business/community groups) 9-12 December 2014 9 Reija Helenius & Petteri Baer

10. International Statistical Literacy Project Data needs and skill levels of segments are presented on a three-step scale Basic literacy Intermediate literacy Advanced literacy Nota bene! One big organization may have users from different levels => attention to this in the NSA’s work on product and service development 9-12 December 2014 10 Reija Helenius & Petteri Baer Example on segmenting users at the ABS as to Statistical Literacy

11. International Statistical Literacy Project Means for increasing statistical literacy 1 (Siu Ming Tam & Benic, 2011) 1.Raising awareness 2.Developing strategic partnerships 3.Making access to information easier 4.Developing and delivering training on statistical themes 5.Providing support services 6.Evaluating outcomes 9-12 December 2014 11 Reija Helenius & Petteri Baer

12. International Statistical Literacy Project Means for increasing statistical literacy 2 (Milo Schield, 2011) 1.Analysing products and services systematically 2.Developing action programmes for Customers NSA personnel 3.Determining statistical literacy in the Statistical Agency’s Mission Statement 4.Determining goals for achieving the mission 9-12 December 2014 12 Reija Helenius & Petteri Baer

13. International Statistical Literacy Project Questions for ourselves Do we have strategy-oriented customer management? Do we have central strategic targets concerning customers? Do we have measures for monitoring the realisation of our strategy? Do we use guiding actions and internal training to proceed with our strategy? 9-12 December 2014 13 Reija Helenius & Petteri Baer ?

14. International Statistical Literacy Project ISLP – combining resources and competence around the world 9-12 December 2014 14 Reija Helenius & Petteri Baer

15. International Statistical Literacy Project ISLP around the world The mission of the International Statistical Literacy Project (ISLP) is to support, create and participate in statistical literacy activities and promotion around the world The main aim is to contribute to statistical literacy across the world, among young people and adults, in all phases of life Another aim is to bring together different actors: producers of statistics, statisticians, users 9-12 December 2014 15 Reija Helenius & Petteri Baer

16. International Statistical Literacy Project 9-12 December 2014 16 Reija Helenius & Petteri Baer

17. International Statistical Literacy Project Example from Senegal: special training sessions 9-12 December 2014 17 Reija Helenius & Petteri Baer

18. International Statistical Literacy Project ISLP – target groups for advancing the use of statistics 9-12 December 2014 18 Reija Helenius & Petteri Baer Statistical Literacy Schools Media Libraries Citizens Decision makers NSOs Others Universities and research Institutes

19. International Statistical Literacy Project ISLP – Statistical Literacy Competitions Objectives To advance the understanding and use of statistics in educational institutions To create networks between teaching of statistical science, national statistical agencies and educational institutions To use the competition format all over the world Poster competitions have been running in 2006-2007, 2008-2009, 2010-2011, 2012-2013. Presently 2014- 2015. Further information on the ISLP website. 9-12 December 2014 19 Reija Helenius & Petteri Baer

20. International Statistical Literacy Project Competition memories from New Zealand, Canada, Finland… 9-12 December 2014 20 Reija Helenius & Petteri Baer

21. International Statistical Literacy Project Born in 1995 or younger: 1 st Prize Canada

22. International Statistical Literacy Project Born in 1992 or younger: 1 st Prize Finland

23. International Statistical Literacy Project Conclusions 9-12 December 2014 23 Reija Helenius & Petteri Baer

24. International Statistical Literacy Project Customers –Find who they are –Think what they need –Remember they are different Statistics –Only used if useful –Easy accessibility –Important basis of democratic society 9-12 December 2014 24 Reija Helenius & Petteri Baer Conclusions Statisticians –Cooperate and network –Share competence –Be active and innovative in product development –Train yourself and your statistical literacy and presentation skills

25. International Statistical Literacy Project Users Conclusions 9-12 December 2014 25 Reija Helenius & Petteri Baer StatisticiansNational statistical agenciesStatistical societiesInternational organisations Increasing co-operation to enhance statistical literacy and user skills