1. Culture and Health

2. Triandis (1989) Individualism Collectivism Development and Accessibility of selves: Private v. collective selves

3. Trafimow, Triandis, and Goto (1991) Individualism Collectivism Different cognition production Private cognition v. Collective cognition Attitude and Behaviors

4. Cousins (1989) Individualism Collectivism Different formation of attitudes: dispositional traits v. dispositional traits and contextual factors

5. Cousins (1989) Individualism Collectivism Different formation of attitudes: dispositional traits v. dispositional traits and contextual factors

6. Markus & Kitayama, 1991 Independent selves Internal feelings are the basis of act Interdependent selves Internal feelings are less important

7. Aaker, Maheswaran, 1997 1Motivation: low v. high Evaluation toward the produce 2Consensus cue: neg v. pos 3Attribution information: neg v. pos Consensus related thoughts High motivation-> Attribute-related thoughts Only when moti is high Heuristic processing maybe a dominant mode of processing in collectivist cultures, (Just tell that 80% people think it ’ s good … Only when consensus and attribution information are congruent