1. 4-1 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 4 Writing Business Messages

2. 4-2 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives After studying this chapter, you will be able to Identify the four aspects of being sensitive to audience needs when writing business messages Explain how establishing your credibility and projecting your company’s image are vital aspects of building strong relationships with your audience Explain how to achieve a tone that is conversational but businesslike, explain the value of using plain language, and define active and passive voice

3. 4-3 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives After studying this chapter, you will be able to Describe how to select words that are not only correct but also effective Define the four types of sentences and explain how sentence style affects emphasis within a message Define the three key elements of a paragraph and list five ways to develop coherent paragraphs Identify the most common software features that help you craft messages more efficiently

4. 4-4 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Being Sensitive to Your Audience’s Needs

5. 4-5 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Adopting the “You” Attitude

6. 4-6 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Maintaining Standards of Etiquette

7. 4-7 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Emphasizing the Positive

8. 4-8 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Using Bias-Free Language

9. 4-9 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Building Strong Relationships with Your Audience

10. 4-10 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Establishing Your Credibility

11. 4-11 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Projecting Your Company’s Image

12. 4-12 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Controlling Your Style and Tone

13. 4-13 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Creating a Conversational Tone

14. 4-14 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Using Plain Language

15. 4-15 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Selecting Active or Passive Voice

16. 4-16 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Composing Your Message: Choosing Powerful Words

17. 4-17 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Balancing Abstract and Concrete Words

18. 4-18 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Finding Words That Communicate Well

19. 4-19 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Composing Your Message: Creating Effective Sentences

20. 4-20 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Choosing from the Four Types of Sentences

21. 4-21 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Using Sentence Style to Emphasize Key Thoughts

22. 4-22 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Composing Your Message: Crafting Coherent Paragraphs

23. 4-23 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Understanding the Elements of a Paragraph

24. 4-24 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Topic Sentence

25. 4-25 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Support Sentences

26. 4-26 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Transitions

27. 4-27 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Developing Paragraphs

28. 4-28 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Using Technology to Compose and Shape Your Messages

29. 4-29 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives: Check Your Progress

30. 4-30 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall