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Date of download: 7/7/2016 From: The ADVANTAGE Seeding Trial: A Review of Internal Documents Ann Intern Med. 2008;149(4):251-258. doi:10.7326/0003-4819-149-4-200808190-00006.

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Presentation on theme: "Date of download: 7/7/2016 From: The ADVANTAGE Seeding Trial: A Review of Internal Documents Ann Intern Med. 2008;149(4):251-258. doi:10.7326/0003-4819-149-4-200808190-00006."— Presentation transcript:

1 Date of download: 7/7/2016 From: The ADVANTAGE Seeding Trial: A Review of Internal Documents Ann Intern Med. 2008;149(4):251-258. doi:10.7326/0003-4819-149-4-200808190-00006 Merck commends marketing division's ADVANTAGE Trial.Merck executives nominate those responsible for the design and execution of ADVANTAGE for an internal marketing award. A& = arthritis and analgesia; CDP = clinical development program; NSAID = nonsteroidal anti-inflammatory drug; OA = osteoarthritis. USHS = United States Human Health. Figure Legend: Copyright © American College of Physicians. All rights reserved.American College of Physicians

2 Date of download: 7/7/2016 From: The ADVANTAGE Seeding Trial: A Review of Internal Documents Ann Intern Med. 2008;149(4):251-258. doi:10.7326/0003-4819-149-4-200808190-00006 Merck slide defining the role of the marketing division in the ADVANTAGE Trial.CDP = Clinical Development Program; CRO = Clinical Research Organization. Figure Legend: Copyright © American College of Physicians. All rights reserved.American College of Physicians

3 Date of download: 7/7/2016 From: The ADVANTAGE Seeding Trial: A Review of Internal Documents Ann Intern Med. 2008;149(4):251-258. doi:10.7326/0003-4819-149-4-200808190-00006 Merck document tracking the average number of new prescriptions written by rheumatologists who were ADVANTAGE study group investigators.Merck tracked new prescriptions written for both Vioxx and Celebrex (celecoxib; Pfizer, New York, New York) by ADVANTAGE investigators in the months after the trial. Investigators were given a portfolio profile grade of A+ to D on the basis of their prescription history of using Merck products. Arth CR = Arthritis Clinical Report no. 9907; AVG = average; Meded = medical education branch of the Institute for Internal Research; NRX = new prescriptions; RHU = rheumatologists. Figure Legend: Copyright © American College of Physicians. All rights reserved.American College of Physicians

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