1. Science of Nurture Quiz Session 5 Module 8

2. 2 8. TESTING AND PERFORMANCE OPTIMIZATION QUIZ

3. 3 Quiz These types of metrics will help us measure the success of our testing efforts –Optimization (A: Yes, exactly) –Business (A: Not exactly) These types of metrics will help us determine how successful Nurture is against our business goals –Optimization (A: Not exactly) –Business (A: Yes, exactly)

4. 4 Quiz (continued) Expected response rates should guide your efforts to build statistically significant tests –True (A: Yes, exactly) –False (A: Not exactly) Every Nurture stream should have a test in progress –True (A: Yes, exactly) –False (A: Not exactly) Once you’ve achieved conclusive results for your test, testing is complete –True (A: Not exactly) –False (A: Yes, exactly)