1. Graeme McLean Project Manager

2. Background

3. Impact of Foot & Mouth Disease - Tourism Industry - 48.89m impact to Infected area - Urban Tourism affected - Rest of World Visitors

4. Regenerating the Economy

5. Facilities Spread Across Scotland

6. Economic Impact - £46.5m a year – Main Reason - £119m per year – Wider Benefits - 30% Growth – 2015 - 1.3m trips per year – split 50/50 purpose built to natural trails

7. DMBinS - Background - Partners - National Strategic Framework - Targets

8. Video

9. The Future Improved Facilities

10. The Future Promoting Sustainable Natural Trails

11. World Class Events

12. SME’s Guides & Skills Instructors

13. Partnership Working - Go Where & dirtschool – Big Mountain Safaris - Highlands & Islands Adventures – Tastes & Trails of Scotland

14. New Research - £54 million a year - £130m per year - 7-10% Growth – Last 3 Years - 10% Growth - 2015

16. Any Questions?

17. References EKOS. (2009). Economic value of mountain biking in Scotland. Scottish Enterprise Irvine, W. & Anderson, A.R. (2005). The Impacts of Foot and Mouth Disease on a Peripheral Tourism Area: the Role and Effect of Crisis Management. Journal of Travel and Tourism Marketing. p.1-17. Robinson, P. (2008) The role of imagery in tourism marketing. [online]. Tourism Insights. Available at: http://www.insights.org.uk/articleitem.aspx?title=The%20Role%20of%20Imag ery%20in%20Tourism%20Marketinghttp://www.insights.org.uk/articleitem.aspx?title=The%20Role%20of%20Imag ery%20in%20Tourism%20Marketing [Accessed on 24.02.2013]. Strathclyde University. (2003). Economic impact of the 2001 Foot and Mouth Disease outbreak in Scotland. The Fraser of Allander Institute for Research on the Scottish Economy.

18. Thank You