1. Marketing the Moot Court Competitions LXIX International Council Meeting Marketing Workshop Malta, 2016

2. OUR TWO MOOT COURTS

3. Teams registered: The UK: 18 Poland: 7 Russia: 6 Italy: 5 Ukraine: 5 Germany: 4 France: 4 Austria: 3 Greece: 3 Spain: 3 The Netherlands: 3 Belgium: 2 Hungary: 2 Ireland: 2 Malta: 1 Azerbaijan: 1 Bulgaria: 1 Czech Republic: 1 Denmark: 1 Estonia: 1 Luxembourg: 1 Romania: 1 Serbia: 1 Slovak Republic: 1 Sweden: 1

4. Teams registered (ELSA countries): 37 Germany 4 Russia 4 Greece 3 Switzerland 3 Ukraine 3 United Kingdom 3 Denmark 2 France 2 Spain 2 The Netherlands 2 Armenia 1 Belarus 1 Belgium 1 Estonia 1 Georgia 1 Italy 1 Latvia 1 Norway 1 Poland 1

5. Teams registered (non-ELSA countries): 50 India 10 China 6 Colombia 6 USA 5 Keya 4 Uganda 3 Canada 2 Ethiopia 2 South Africa 2 Taiwan 2 Australia 1 Brazil 1 Guatemala 1 Indonesia 1 Jordan 1 Mexico 1 Philippines 1 Singapore 1 Tanzania 1 Vietnam 1

6. How did you get you know about: EHRMCC 1. ELSA’s Facebook. 2. Through our faculty. 3. Friend EMC2 1. Teams from our university have participated in previous editions. 2. Own research 3. Newspapers/other

7. Timelines 2015/2016 o 18 August 2016: launch o 8 November 2016: registration deadline o 15 November 2016: written submissions’ deadline o 15-18 February 2016: Final Oral Round in Strasbourg o 18 September: launch o 29 November: registration deadline o 24 January: written submissions’ deadline o Regional Rounds o 21-25 Feb: Germany o 2-6 Mar: Canada o 11-15 Mar: Singapore o 29 Mar-1 Apr: South Africa o 6-10 April: Brno o 7-12 June: Final Oral Round in Geneva

8. 18 August 2016: launch 8 November 2016: registration deadline 15 November 2016: written submissions’ deadline 15-18 February 2016: Final Oral Round in Strasbourg o General marketing package for the launch + additional MKT package before the registration deadline + MKT materials to be shared during FOR + misc. materials o Increased use of Twitter! o CoE helps with the promotion o Note: Last days of the EHRMCC registration period happened at the same time as the STEP countdown this year Promotion of the 4th edition

11. 37,650 people reached

12. Promotion of the 14th edition o 18 September: launch o 29 November: registration deadline o 24 January: written submissions’ deadline o Regional Rounds o 21-25 Feb: Germany o 2-6 Mar: Canada o 11-15 Mar: Singapore o 29 Mar-1 Apr: South Africa o 6-10 April: Brno o 7-12 June: Final Oral Round in Geneva

13. Aim, 2002 From the minutes of the ICM Rome 1998 II “ELSA Germany reminds the WS that if we start an ELSA International MCC then all of us have the duty to make it work, to find the teams, to do fundraising, etc.” o The EMCC is not a project of ELSA International, it is a project of the whole network success depends and can only be achieved if both ELSA International and the groups work together. o The groups are responsible for implementing the EMCC on a local and national level o The idea of ELSA’s Moot Court is to group all the network’s Moot Court Competition’s into one huge, international project that greatly improves ELSA’s academic profile on an international level.

14. Promotion of the 14th edition o Instagram account ( @elsamootcourt ) o General MKT package + additional MKT package before the registration deadline + MKT packages for the Regional Round organizers + misc. materials o Increased use of Twitter o WTO joining the promotion for the first time o Press releases o 15 th anniversary of EMC2 next year

19. African Regional Round promotion o Raising publicity in order to make the Round self- sustainable o UNECA cooperation o Emails to Universities/Institutions o Press Releases o Intreviews with local TV stations o Local promotion – Rhodes University o Twitter promotion

20. WTO involvement o Director General new video o Collecting testimonials o Twitter and facebook o Website

21. Sponsors involvement o Approaching sponsors in order to get them involved o Press releases o Social media promotion o Retweeting

23. What makes the Moot Courts different from the other Flagship projects? o continue throughout the whole year o launched in the very beginning of the ELSA term o require a strong and long-term commitment from the participants o open up doors to international institutions and international career in a very concrete way o strong anonymity rule o need for rebranding? o Disconnected from the network? No interest from Local Groups? Too expensive? Do you agree?

24. o Small groups o 15 minutes o Discuss and write down Evaluation

25. Selling points: o open the doors to prestigious international WTO/CoE career o provide you with real legal skills o connect you with experts o give your ELSA groups prestige and credibility o Director General of WTO is the official patron of EMC2 o are open for anyone, you don’t have to be a member to participate o an opportunity to attract new members o contribute to a global community of lawyers and foster understanding among people all around the globe o great PR for your ELSA group! Final remarks