1. Implementation of GS1 DataBar in Fresh Foods – Belgium retailer Colruyt GS1 Industry & Standards Event Leen Danhieux

2. © 2010 GS1 © 2011 GS1 Overview 1. GS1 DataBar : Where are we in Belgium? 2. Business case Colruyt – Implementation GS1 DataBar on prepacked variable measure products: -Situation Colruyt – motivation GS1 DataBar -Data requested in the GS1 DataBar -Example of label 3. Next steps 2 © 2011 GS1

3. © 2010 GS1 © 2011 GS1 2007 : GS1 Board decides to promote GS1 DataBar at the POS at international level Jan 2008: GS1 Belgilux starts WG F&CF Maart 2009 : Retailers sign a MoU to read Databar 1st of Jan. 2011 Sept 2009 : first pilot GS1 Databar with Colruyt on loose produce As from 2010: first Databar application in bilateral agreement between supplier and retailer 2014: Databar is an open standard Migration period 2010-2014 3 GS1 DataBar: Where are we today in Belgium?

4. © 2010 GS1 © 2011 GS1 MoU : Introduction du GS1 DataBar “ As from the 1 st of January 2011, retailers and their franchise partners, suppliers and solution providers commit themselves to implement GS1 DataBar respecting the agreed implementation guidelines”. 4 Memorandum of Understanding...

5. © 2010 GS1 © 2011 GS1 2007 : GS1 Board decides to promote GS1 DataBar at the POS at international level Jan 2008: GS1 Belgilux starts WG F&CF Maart 2009 : Retailers sign a MoU to read Databar 1st of Jan. 2011 Sept 2009 : first pilot GS1 Databar with Colruyt on loose produce As from 2010: first Databar application in bilateral agreement between supplier and retailer 2014: Databar is an open standard Migration period 2010-2014 5 GS1 DataBar: Where are we today in Belgium?

6. © 2010 GS1 © 2011 GS1 Introduction Colruyt Colruyt is one of our top 3 retailers. Active in food- and non-food in Belgium, France and Luxembourg with 380 shops of their own and 480 franchised shops. 6

7. © 2010 GS1 © 2011 GS1 Introduction Colruyt Since 2008 : Colruyt active in the GS1 Belgilux WG GS1 DataBar F&CF. 2009 – 2010 : changed and updated POS scanners & systems in all COLRUYT shops. Begin 2011 : Colruyt ready to read GS1 DataBar at the POS. 7

8. © 2010 GS1 © 2011 GS1 Pilot with Colruyt on loose produce Pilot Sept 2009 with Colruyt and Special Fruit GS1 DataBar with GTIN only Objective : Increased checkout efficiency More correct price setting Schrink reduction/stock optimization No category mgmt (>< data synch) Test results : Quick and succesful scanning at the check-out Fluent printing of GS1 DataBar Label needs to be resist to humidity, a smaller label is prefered

9. © 2010 GS1 © 2011 GS1 Implementation GS1 DataBar on prepacked variable measure products Information session GS1 DataBar held in June 2011 50 suppliers - among them some 10 foreign suppliers (France, The Netherlands, Germany, Italy, …)

10. © 2010 GS1 © 2011 GS1 Case implementation GS1 DataBar on prepacked variable measure products Why? law of 6th of April 2010 concerning market practises and consumer protection The customer needs to know the price before he arrives at the till. 10

11. © 2010 GS1 © 2011 GS1

12. © 2010 GS1 © 2011 GS1 Advantages for Colruyt Other advantages: International GTIN simplifies the flow for goods shipped to shops abroad (France) >> it’s also a simplification for manufacturers GS1 DataBar gives also new opportunities for other products (vb. coupons, gift boxes)

13. © 2010 GS1 © 2011 GS1 Advantages prepacked variable measure products Use of a standard GTIN in stead of the current national codes Data synchronisation Better visibility on the best before date Set promotions ‘in store’ more efficiently Stock optimalisation Traceability/recall Less waste and costs related to waste for products with a past date 13

14. © 2010 GS1 © 2011 GS1 Waste management  334 € billion Fresh Foods lost or 25% of the world food supply waste due to spoilage every year!! Source: IBM commercial – Tracking Food through the Supply Chain  1,6 € billion fresh food spoiled in Belgium in 2010! Source: Vlaams Parlement, Handelingen Plenaire Vergadering van 16 maart 2011  65% of the overall Food & drink waste in the supply chain is produced by households Source: IGD –ECR UK study – PPT february 2011 If we can reduce waste with 1 or 2%, we can save billions of €. The best before date in GS1 DataBar can offre a solution. 14

15. © 2010 GS1 © 2011 GS1 GTIN : from a national structure to an international structure 15 PrefixNational article number Price (in €)/weight in kg) Check digit 28AAAAAGG,GGGC 295AAAAAEE,EEC 296AAAAEEE,EEC Will not be accepted anymore:

16. © 2010 GS1 © 2011 GS1 16 New structure to use (GTIN-13 standard): GTIN : from a national structure to an international structure

17. © 2010 GS1 © 2011 GS1 Which data in the DataBar? 1.GTIN (international structure) 2.Net weight 3.Best before date 17 GS1 DataBar Expanded Stacked

18. © 2010 GS1 © 2011 GS1 Example of label 18

19. © 2010 GS1 © 2011 GS1 Size of the barcode Depending on the amount of data encoded Depending on the X-Dimension Actual size of the labels: 6,5 x 4 cm 8,5 x 5 cm 6 x 6 cm 7 x 8 cm 6,5 x 9 cm 8, x 9,5 cm 19 Min. Dimension-X : 0,264 mm 1,8 cm 4 cm 2,9 cm 2,8 cm

20. © 2010 GS1 © 2011 GS1 Next steps Further roll-out at Colruyt and other Belgian retailers (support via barcode verification, helpdesk,...) Main concerns : Size of the barcode on the label First discussions on integration of the price in the barcode 20 © 2011 GS1

21. Contact Details GS1 Belgium & Luxembourg Koningsstraat 29 1000 Brussels T + 32 2 229 18 80 F + 32 2 217 43 47 W www.gs1belu.orgwww.gs1belu.org E ldanhieux@gs1belu.orgldanhieux@gs1belu.org