1. Overview

2. Establishment of Crescent Business School  Master of Business Administration Program  First Post-Graduate programme of the Institution  Established in 1994 as Dept. of Management Studies, Crescent Engineering College affiliated to Madras University and then to Anna University.  Transition to Crescent Business School (CBS) in May 2010  Approved by AICTE ( No. 431/45-8/ MCP (M) / 94) – 22.05.94).  Accredited by the National Board for Accreditation (NBA). l

3. CBS Vision To create catalysts empowering them through globally recognized Quality Education

4. Objectives of CBS To produce competent and socially responsible professionals, who meet the global needs. To improve quality of classroom teaching through innovative teaching technology. To impart soft skills in addition to academic inputs inline with ever changing business scenario. To build bridges with industry and corporate. Encourage research and dissemination of research results. And to achieve these objectives - develop, perpetuate and reinforce a peer culture.

5. Programs offered MBA M.Phil Ph.D Specializations offered : Marketing, Finance, Systems Human Resources, Production, Islamic Banking & Finance, and General Management.

6. Program Highlights Students from all over India and many from Tamil Nadu and neighboring States. Electives offered in all functional areas. Faculty with both Academic and Industrial experience. State of the art class rooms, lap-top & other infrastructure Excellent placement record. Consistently secure Gold medals and other ranks Interdisciplinary faculties

7. Intellectual Capital Faculty 1 Professor and Dean 3 Professors 4 Associate Professors 9 Assistant Professors Doctorates - 7 Pursuing Ph.D - 6 Experience of Faculty Teaching : 11 Years (average) Industrial : 14 Years (average)

8. Trimester System – 6 Trimesters Year – 1 Trimester 1, 2, and 3 Core Courses Summer Internship during the summer break Year – 2 Trimester 4 and 5 2 Core Courses and 4 elective courses Trimester 6 Final Project MBA Program Structure

9. Electives option and New courses Wide Elective options through Marketing, Finance, Systems Human Resources, Production, Islamic Banking &Finance (new specialization) and General Management New courses introduced Entrepreneurship as a core course Islamic Banking and Finance Business, Government & Society Business Process Management Financial reengineering Performance Management Compensation Management Cross-cultural Management Corporate Governance and Ethics Value Analysis and Engineering

10. Curriculum - Design and Development  The curriculum and the syllabus for the trimester-based MBA program has been drawn out depending on extensive consultation with industry, alumni, academics, and with others leading business management schools in line with University Objectives.  A curriculum committee consisting of experts from the industry, academic, alumni and faculty of the school is being formed.  This Committee will meet once in a year to thoroughly review the entire aspects of the MBA program in line with the emerging global economic trends, industry needs and employability. l

11. Curriculum – Academic Flexibility  Freedom to redesign one unit of the syllabus by the concerned faculty teaching the subject based on the needs.  Freedom to modify the curriculum/syllabus by the school during the course of the academic year and ratification by academic council subsequently.  Freedom to decide the components of the internal assessment, which consists of 50% of total marks. l Link to curriculum Link to curriculum syllabussyllabus

12. Salient Features of the Program More Subjects with focused learning Facilitates continuous evaluation. Choice Based Credit System Choice of electives from even other PG programs Temporary withdrawal from the Program Important and voluminous subjects dealt in two trimesters – Accounting, Economics, QT. Practical courses (Current Affairs in Business-CAB, Work life Skills-WOLIS) are offered as credit courses. Mid Program exposure to the industry through Summer Internship Program. The final trimester is devoted for industry project.

13. Best Practices - Curriculum  Extensive consultation with functional area wise Industry Specialist / Academic Experts.  Industry need based world class curriculum.  Well structured Lesson plan with clear objective of learning, pedagogy, and desirable output with text book, references and handouts circulated well in advance to students.  Freedom to redesign one unit of the syllabus by the concerned faculty teaching the subject based on the needs.  Freedom to modify the curriculum/syllabus by the school during the course of the academic year and ratification by academic council subsequently.