1. ADVERTISING NameName Andrew Maccini

2. OVERVIEW Background Background Sources Sources Organization of Literature Organization of Literature Challenges and Next Steps Challenges and Next Steps Importance Importance 2

3. BACKGROUND 1890-1920 1890-1920 Industrialization: Industrialization: mass production required mass markets mass production required mass markets Agencies: Agencies: sophisticated marketing strategies sophisticated marketing strategies 3

4. SOURCES Finding Sources Key-Word Searches Key-Word Searches Bibliographies Bibliographies UMW Library UMW Library Public Library Public Library About Sources Books: earliest 1929 – latest 1998 Books: earliest 1929 – latest 1998 Considerable Breadth: Considerable Breadth: Advertising and the Transformation of American Society 1865-1920 Advertising and the Transformation of American Society 1865-1920 Hope in a Jar: The Making of America’s Beauty Culture Hope in a Jar: The Making of America’s Beauty Culture 4

5. ORGANIZATION OF LITERATURE Thematic Focus Economic Economic Social Social Cultural CulturalSub-themes Women Women Racist Racist Consumption Consumption Agencies Agencies Magazines Magazines Regulation Regulation 5

6. CHALLENGES AND NEXT STEPS Challenges: Many Themes/Sub-themes (Thesis?) Many Themes/Sub-themes (Thesis?) Sources Specific to Time Period Sources Specific to Time Period Next Steps: 6

7. IMPORTANCE When the historian of the Twentieth Century shall have finished his narrative, and comes searching for the sub-title which shall best express the spirit of the period, we think it not at all unlikely that he may select “The Age of Advertising” for the purpose. Pope, Daniel. The Making of Modern Advertising. New York: Basic Books, Inc., 1983. 7