1. In the early days of keratin treatments, chemicals such as formaldehyde and other substances that had a strong chemical smell were sometimes used to make the hair care products work better.

2. Faced with a lifetime of struggling with harsh chemical relaxers, licensed cosmetologist Marcia Teixeira developed a passion and ambition to create a solution for herself and others who suffer from damaged and unmanageable hair. While traveling in Brazil many years ago, Marcia encountered what is known there as the “escova progressiva” – the “progressive blow dry.” She spent the next several years studying these systems and working with experts to perfect an innovative hair treatment formula that would be both safe and highly effective.

3. It’s important to note, however, that these modern, technologically advanced keratin treatments are the ones used on salons. Home hair straighteners that are sold over the counter sometimes still use strong chemicals that can have an unpleasant odor. That’s why it’s always important to trust your Brazilian keratin hair straightening treatment to a trained professional who uses only the safest and most up to date products that provide the best results.

4. Keratin hair straightening treatments give you the straight smooth hair that you want. They are the best option for removing any frizz from your hair and for relaxing kinked or curly hair so that it can be stunningly straight. Ask anyone who has had a keratin treatment and they will tell you: They are a miraculous way to get the ideal straight and relaxed hair that makes you look your best … with no lingering chemical smell.

5. braziliankeratin.com