1. Fashion Week

2. What is Fashion Week? Started in 1943, when the press in America couldn’t get to Paris due to World War II Moved to Bryant Park in 1994, then Lincoln Center in 2010 – Many designers are opting now to show an online fashion show (streaming), so that more viewers can participate Happens twice a year to correspond with the seasons (Spring/Summer, Fall/Winter)

3. More Like Fashion Month! New York – February 14-19 London – February 20-24 Milan – February 25-March 2 Paris – March 3 - 7

4. What is the Purpose? Artistic Expression – Most of what you see on the runway never ends up in a store Name Recognition – Ensuring that publications (online or magazines) and buyers remain familiar with who is showing Prestige – Showing at Fashion Week says that your line is worth looking at or buying for your store

5. Your Task Research a NY Fashion Week Designer – http://mbfashionweek.com/ http://mbfashionweek.com/ – Click on Designers and choose one you have never heard of – Clear it with me so everyone does somebody different – You can also choose a designer from any other city’s Fashion Week See the assignment on my webpage under Handouts