2. Making the Sale with HSAToday™ Christina Heckathorn — Benefit Advisor, Employee Benefits Associates

3. Agenda Scenario 1 – The “Free Bank” Address the Pain Points Scenario 2 – HSAToday Employee Solution Scenario 2 – HSAToday Employer Solution Scenario 2 – Review What’s Important to the Broker What’s Important to the Employer Questions/Comments

4. Scenario 1 – The “Free Bank” Broker introduces a High Deductible Health Plan (HDHP) to their client. He (or she) describes how great this plan is and how it will save them premium dollars because an HDHP is cheaper than a lower deductible PPO medical option. Employees will love it because they can open a health savings account to defer money tax free. The employer agrees to offer this type of plan and since there is no real guidance from the broker on health savings accounts, the employer opts to let their employees open an account at their local bank.

5. Scenario 1 – The “Free Bank” One of two things will happen: 1. The employee will either forget to open the account, or 2. The employee will actually go to their local bank and open a health savings account. Upon opening an account at a bank, the employee will receive a glorified checking account with checks and a debit card, along with information about their account that they likely will not read. Cost can be anywhere from free up to $3 monthly.

6. Address the Pain Points Glorified checking account with little to no support Keeping up with receipts (carbon paper) Checks – potential to overdraw account Debit cards – no parameters around spending Increased risk of tax liability and penalties Excess contributions Tax reporting Contributions to multiple banks HR has to track down employees to ensure account was opened HR/Office Manager unable to assist with account

7. Scenario 2 – with HSAToday Employee Solution Proprietary debit card with “smart card” technology – auto- adjudication Employees have the ability to open their account online Online access for account management including ability to deposit or withdraw funds Contribution monitoring Claims Vault Tax forms – 1099, 8889 & 5498 Mobile app with SnapClaim technology Professional account assistance – via TPA & HSAToday Investment options available online – Tax free growth

8. Scenario 2 – with HSAToday Employer Solution Online or paper enrollment Contribution processing to one financial institution – Employee & Employer contributions Ability to speak to TPA on behalf of account holder for ordering a duplicate debit card, finding out when a deposit will post Online access to view and manage employee information as well as reporting Age 65 reporting Contribution monitoring Employer or employee can pay the monthly fee

9. Scenario 2 – Review Broker introduces a High Deductible Health Plan (HDHP) to their client. He (or she) describes how great this plan is and how it will save them premium dollars because a HDHP is less expensive than a lower deductible PPO medical plan. Employees will love it because they can open a health savings account to defer money tax free. The broker explains how a local TPA offers health savings accounts through HSAToday providing the employer and employee all the support they need. The broker goes on to explain (or brings in the TPA to explain) all the features and benefits the employer and employee will receive with HSAToday vs a local bank and why they are important.

10. Scenario 2 – Review The broker and employer roll out the HDHP to the employees and tell them that they can open a health savings account through HSAToday. The TPA is there to explain how the Health Savings Account works and how it is beneficial to the employee and their family. The employee is provided with a contact at the TPA to call with questions.

11. Scenario 2 – Review The employee opens their Health Savings Account either by the paper application or online via the detailed instructions provided on site by the TPA. The employee has clear instruction on how to use their account and will receive instructions on how to login online once their account has been established. The employer doesn’t have to chase down employees to get their HSA account number in order to make deposits.

12. Broker Look good to client Knowledge able Reliable vendors No additional work What’s Important to the Broker

13. Employer Less work Reduce costs Employee satisfaction What’s Important to the Employer

14. Panel Discussion Glen Hoffman — Vice President, DataPath, Inc. Christina Heckathorn — Benefit Advisor, Employee Benefits Associates Brian Hayes — Sales Engineer, DataPath, Inc.

15. Thank you to our conference sponsors! Platinum SponsorSilver Sponsor Sponsor