1. For Microsoft and Microsoft Partners only Which one best describes you? This is what you get with that solution:G OOD B ETTER B EST Basic business PC productivity Protect sensitive company information on PCs and USB sticks Access apps, data, and personal settings from any device Simplified management with single image, policy control, PC recovery Access to Microsoft Desktop Virtualization technologies & VDI rights Secure access to corporate resources from home or on the road Upgrade rights to new software versions Easy, cost effective way to cover your PCs with Enterprise products Integrated PC management in the Cloud Anti-virus/anti-malware solutions, on premises or in the Cloud Opening questions Are you Aware that Windows ® XP is nearing End of Support? What are your plans for deploying Windows 7 and Microsoft ® Office 2010? Are you planning to buy new PC hardware soon? Has your desktop strategy been reviewed and updated lately? Pain- probing questions How do you protect sensitive data on notebooks/portable memory devices? How do your employees access corporate resources from home/on the road? Are you considering using desktop virtualization technologies? Are you considering cloud-based management systems? Windows ® 7 - SMB Sales Guide Helping you sell Windows SA products to businesses with more than 50 PCs “Microsoft ® has three packages for a more productive, secure, and manageable business desktop that enable today’s diverse workstyles. Let me describe them, to help you choose which best fits your needs…” G OOD (OEM) for businesses who need basic PC productivity with limited or no IT staff B ETTER for businesses that have a need for a more flexible, productive and secure desktop B EST for businesses that want integrated management and security suite G OOD (OEM)B ETTER B ESTOPENING WORKSTYLE SOLUTIONS PRODUCTS Windows Software Assurance For links to case studies, videos, and evidence, see www.GBBreferences.comwww.GBBreferences.com

2. For Microsoft and Microsoft Partners only DATA PROTECTION: How are you protecting sensitive data on PCs, laptops, slates, tablets, and memory sticks? IDC estimates 10% of laptops and 70% of USB sticks are lost annually; 800,000 laptops/year are lost at airports Forrester found 1 out of 7 help desk calls are due to unauthorized software Policy-enabled security features PC disk & USB encryption can be enforced by IT with BitLocker ® & BitLocker-To-Go ® Block unauthorized application installation (AppLocker ® ) Miami, Florida Municipal Gov. replaced a third party security solution with BitLocker and saved more than $100,000 ANYWHERE DESKTOP ACCESS: Can your employees access their files from any PC (a home PC or Bring-Your-Own-PC)? In the latest Forrester consumerization research with 150 companies, 37% of ITSMs reported that they support some flavor of a Bring Your Own Computer program and additional 26% had plans to do so Roaming Profiles and User State Virtualization User State Virtualization makes it possible to access your corporate desktop from any corporate PC Remote Desktop Services or VDI Adding Remote Desktop Services (RDS) or VDI to Roaming Profiles and User State Virtualization makes it possible to access corporate data and applications from any device XR Logistik a Swedish transport company, has computers in over 500 trucks; they improved access “on the road” while ensuring data compliance using folder redirection and RDS with application streaming SIMPLIFIED MANAGEMENT: Do you spend too much time and money supporting end users with different configurations? Forrester found that the Windows ® Optimized Desktop reduced IT labor, help desk, data loss, power use, band- width, and lost user time for 182% ROI, savings of $222/PC Gartner values individual MDOP components at $84.50/PC Tools for Windows image management and MDOP (AGPM, AIS, DART, DEM) Single company-wide image WW (Windows 7 Enterprise) Control & maintain PC settings / configurations in & out of the office (APGM) PC error monitoring (DEM) & recovery (DART) Partners HealthCare in Boston expects an 80% decrease in desktop image management efforts with Windows 7 Enterprise VIRTUALIZATION: Are you considering using desktop virtualization technologies? Forrester found Application Virtualization saved $46/PC/year (1.5 hrs/PC in SW install, 2 help desk calls/PC, and 2.5 FTEs in application testing) Microsoft portfolio of desktop virtualization technologies Access to personalized work desktop and resources from any device Quickly replace lost or stolen PC without losing personal settings and productivity Easier and faster application deployment, application compatibility, and higher business service levels (App-V, Med-V, VDI rights) ‐ Application compatibility testing and deployment ‐ Self-provisioning ‐ Disaster continuity (App-V, Med-V, Hyper-V, VDA) Expedia used App-V to stream Microsoft Project and Office, reducing support costs with remote software deployment and maintenance, saving $300,000/year Hansa|GCR documents TCO savings of up to $82/PC/year with MDOP Application Virtualization ANYWHERE ACCESS TO BUSINESS RESOURCES: How do your employees access business resources from home or on the road? Forrester estimates 10% of helpdesk calls are VPN-related Access corporate resources from any connection Enables access to desktop and company resources from any personal or corporate device Connect through firewall without extra steps (no VPN using Direct Access) Reduce WAN traffic with BranchCache local storage Holland America, a leading cruise ship operator, used Direct Access to securely connect from ships at sea to systems inside the corporate network RIGHTS TO LATEST AND BEST VERSIONS: How complicated is your Software Asset Management? Yankee Group survey shows that 90% of companies worldwide have had to deal with software licensing non- compliance Software Assurance benefits (active contracts) Access to current and future versions of Windows Enterprise and MDOP with no additional costs Training vouchers, and 24/7 support for your IT staff Consistent inventory and license reporting AIS provides automatic asset discovery and compliance monitoring reports to optimize license management IDC estimated Companies employing Software Assurance save up to $292/user/year Full SA benefits description available at www.microsoft.com/workstyle DESTKOP SOLUTION SELLING – “BETTER” PAINSOLUTIONEVIDENCE For links to case studies, videos, and evidence, see www.GBBreferences.comwww.GBBreferences.com

3. For Microsoft and Microsoft Partners only INTEGRATED ENTERPRISE MANAGEMENT & SECURITY: Do you need an integrated PC and device management solution? IDC analysis shows savings of $702/PC/year by using Windows Intune Gartner: Well-managed PCs can save companies 42% in four-year TCO over unmanaged PCs Integrated Management and Security with System Center and Forefront Endpoint Protection Update, configure, image and deploy centrally Unified view for reporting and system health Windows Intune provides a cloud-based standardized management infrastructure Manage remote, branch & contractor PCs anytime they’re on connected, from any location All-in-one cloud-based management, anti-virus, malware solution, and non-domain PC support Software distribution (to be available in 2011) Forrester found that the Windows Optimized Desktop delivered savings of $222/PC/year, with a 182% ROI David A Noyes & Company, a financial services firm, cut costs by $500/PC/year by resolving issues with Windows Intune remote assistance Gartner expects over 50% of US corporations to implement a cloud service by the end of 2012, up from 8% at the end of 2010 OBJECTIONRESPONSE Windows XP is fine, I will skip Windows 7 Windows XP is 10 years old and support will stop in April 2014 (even extended support) Analyst IDC found Windows 7 reduces PC/OS support cost by 55%, a 7 month payback Windows 7 is faster and easier, with improved networking, data protection, and backup/recovery Elite Personnel in Washington DC got a 20% productivity gain leveraging new Search and Navigation features Compatibility issues Windows 7 is designed to be compatible with the most popular hardware and software Centrally manage Windows XP application capability across enterprise PCs with MED-V (MDOP) OS upgrade is a big task Windows 7 Enterprise + MDOP with Open Value simplifies PC imaging, deployment, migration, and support Microsoft tools help you upgrade your desktop (Microsoft Deployment Toolkit, Microsoft Assessment and Planning, Application Compatibility Toolkit, User State Migration, Windows Automated Installation Kit) Windows 7 Professional has all I need … Why pay for the OS again? Windows 7 Enterprise features not in Pro include: ‐ BitLocker ®, BitLocker To Go ™, AppLocker ™ – Why risk your data and your customer’s privacy? ‐ Mobility (Direct Access, BranchCache ™ ) – Make remote workers more productive. ‐ Enterprise Search (Federated Search) – Find what you need across portals, SharePoint, data stores. ‐ Multi-language capabilities (MUI) – Support a multi-language workforce. The platform value is in the complete package and Windows 7 Enterprise is key to the platform Windows 8 is just around the corner, with SA / OV you can upgrade to it when it is available! We don’t have the budget! We have an exciting price promotion to share with you! Windows 7 Enterprise saves money by simplifying desktop management, improving security and compliance, reducing deployment costs and improving service to users – you get a 7 month payback. An IDC study showed IT labor costs can fall by 56% per desktop per year with the Optimized Desktop. An Open Value purchase allows licensing costs to be spread over 3 years. I’m considering VMware ® VDI Regardless of the VDI solution you choose, you need Windows licenses that are only available through Windows SA (VDA) “Microsoft has long offered the broadest portfolio of client virtualization technologies in the industry” – IDCIDC Employees are asking for Apple iPad ™ or Mac ® If you are considering deploying a Windows image for your productivity tools and business applications you will need a VDA license which costs $100 per device, per year PCs are a better value, offer more choice, have better compatibility, familiarity, connectivity, without the complexity of dual-booting or virtualizing Windows on a Mac ®. What about the Cloud? Microsoft provides cloud-based security and management tools via Windows Intune (see back-page for details) Microsoft also offers a full cloud-based PC productivity solution in Office 365 Why should I renew my VL Agreement? Access to the future versions of Windows Enterprise + MDOP for all your PC with no additional costs (see back- page for details) Rights to re-assign licenses to replacement PCs with no additional costs EASY, COST EFFECTIVE WAY TO COVER ALL PCs: Are you asked to deliver more desktop services on the same or declining budget? IDC estimated 30% - 35% IT labor savings by standardizing on one version of Windows & Office Best Price for ALL PCs via VL Agreement Most cost effective way to buy for all PCs The best available discounts and terms Rights to re-assign licenses to replacement PCs with no additional costs Franklin Covey saves ~65% on licensing through their Platform EA, which provides a predictable cost structure and reduces license management time PAINSOLUTIONEVIDENCE “BETTER” continued SOLUTION SELLING – “BEST” FAQ AND OBJECTION HANDLING For links to case studies, videos, and evidence, see www.GBBreferences.comwww.GBBreferences.com

4. For Microsoft and Microsoft Partners only CONTRACTCONTRACT BENEFITSTERMS AND PRICING Windows Intune in MOSP Windows Software Assurance Benefits, including Windows Enterprise Edition Windows Management Solution in the Cloud : No infrastructure investment Endpoint Security Protection Included Discounted price will apply for customers with active Windows Software Assurance coverage from Microsoft’s other volume licensing contracts $11 per PC per month Open Value Subscription Windows Software Assurance Benefits, including Windows Enterprise Edition Discount for companywide commitment Additional platform discount exists for customers who commit to Windows, Office, and Client Access License Suite. Simplified license management with annual payment structure Price protected during the term of the agreement. Subscription based licenses add flexibility when the organization size fluctuates For organizations with as few as five desktop PCs. Discount exist for ‘NEW’ OVS Customer called Up-To-Date Discount. Year 1 payment is discounted by 50%. Available for customers who already own perpetual use right for the Windows OS (Current or immediate prior version) OVS 3-yr term: $63/yr ERP OVS 3-yr term with Platform Discount: $60/yr ERP Open Value Windows Software Assurance Benefits, including Windows Enterprise Edition Retain Perpetual Use Rights on licensed devices beyond agreement term For organizations with as few as five 5 licenses Annual as well as 3 year up-front payment options available Discount for companywide commitment Additional platform discount exists for customers who commit to Windows, Office, and Client Access License Suite. OV 3-yr term $351 ERP OV 3-yr term with Enterprise Discount: $252 ERP OV 3-yr term with Platform Discount: $213 ERP Open License Upgrade + SA Purchase Windows Professional Upgrade rights Allows pay-as-you-go for flexibility as your business grows Volume discounts based on order size Ability to purchase Software Assurance Benefits along with any Open Upgrade -Or along with a qualifying OEM / FPP license, within 90 days of purchase One-time Open Upgrade License: $187 ERP Open Upgrade License with SA 2-yr term: $296 ERP SA 2-yr Add-On = $109 ERP LICENSING Three Key Concepts for Licensing Get Windows Software Assurance (SA) for access to the best of Windows 7 today, spread payments and easier deployment In addition, Software Assurance will automatically grant you access to the best of Windows 8 the day it is released, with no additional costs. Open Value is an easy, cost-effective and flexible way to buy the best Windows OS for your business and also get the advantages of Windows Software Assurance LICENSING LEVERS CONCEPTS Windows XP EOS creates urgency to migrate to latest version of the Windows Operating System and Value of Software Assurance (SA) value has never been higher, as it includes the right to the next version of Windows the day it is released with no additional costs. Target Customers are still running Windows XP and have purchased PCs within the last 4 years. Additional Opportunity to target Office 2003 Customers and leverage the cross-sale opportunity with an Office 2010 + Windows 7 upgrade via Open Value WHY NOW? Windows 7 Enterprise (only available through Software Assurance), includes unique technology designed to address the needs of enterprise customers, provides solutions to help make people productive anywhere, enhances security and control, and streamline PC management. Customers with SA can take advantage of the following features, not available in Windows 7 Professional: Windows Software Assurance also includes other great additional value for customers: Future version and downgrade rights to previous versions of Windows, option to access Microsoft Desktop Optimization Pack (MDOP), Windows Thin PC, rights for up to 4 Virtual Desktops and Roaming Rights, Training Vouchers, E-Learning Support, 24X7 Microsoft Support Access and more. WINDOWS SA FEATURES Streamline PC Management Multi Lingual Interface Subsystem for UNIX Make Users Productive Anywhere DirectAccess BranchCach Enterprise Search Scopes Enhance Security and Protect Data BitLocker & BitLocker To Go AppLocker * Additional program details are available here - www.microsoft.com/licensing. Note: Companies with more than 250 PCs may also purchase an Enterprise Agreement that offers special terms / pricing. Please contact a Microsoft Account Manager for more information on an EA.www.microsoft.com/licensing