2. Multi-Criteria Decision-Making in Whole Process Design Richard Hodgett 1, Prof. Gary Montague 1, Prof. Elaine Martin OBE 1, Dr. Mark Talford 2 1 School of Chemical Engineering and Advanced Materials Newcastle University Newcastle upon Tyne, NE1 7RU E-mail: r.e.hodgett@ncl.ac.ukr.e.hodgett@ncl.ac.uk 2 Britest Limited The Heath, Runcorn, WA7 4QX

3. Overview Established in 2001. Partnership between fine chemical/pharmaceutical companies and academics. Not for profit organisation owned and directed by members. Suite of tools and methodologies. Holds bank of IP developed through unique collaborative ethos. Focused on innovation and whole process design. Whole Process Design means optimising the whole process in order to best meet business needs i.e. not optimising each part of the process independently. Over $1billion value generated for members. learn more at www.britest.co.uk

4. PhD Thesis Map Supported by:

5. Interested? ChemDecide or visit: www.chemdecide.co.uk Please talk to me at the demonstration session. -Can be used to analyse any decision problem with a fixed number of alternatives (solutions). -Can handle vague information and problems with high amounts of risk and uncertainty. -Sensitivity studies can be conducted. Decision models and reports can also be saved for future reference.

7. Everything should be made as simple as possible, but not more so. Albert Einstein Informed decision-making comes from a long tradition of guessing and then blaming others for inadequate results. Scott Adams A good decision is based on knowledge and not on numbers. Plato There is no such uncertainty as a sure thing. Robert Burns Innovation distinguishes between a leader and a follower. Steve Jobs At the end of 2008 the chemical industry worldwide went into a massive decline with major companies reducing and in some cases shutting capacity. It is a worldwide phenomenon. No country, company or region was immune. Bob Coxon OBE A picture is worth a thousand words. An interface is worth a thousand pictures. Ben Shneiderman