1. SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Kick Off Meeting 28-29-30 September 2011 Rhodes-Greece Papadopoulou Eirini Communication Management Coordinator SEE TCP” SAGITTARIUS” Project Communication

2. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Communication Information and Publicity Requirements Sagittarius Communication Plan INDEX

3. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Show commitment towards communicating about the project Systematically and professionally communicate about activities and results Comply with EU information & publicity requirements; follow the SEE guidelines Communication

4. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Visibility = The condition, state, or fact of being visible; visible character or quality; capacity of being seen Information= Knowledge gained through study, communication, research, instruction. Factual data. The act or fact of informing. Communication= The imparting, conveying, or exchange of ideas, knowledge and information. Communication/Definitions

5. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Council Regulation (EC) No 1083/2006 – laying down general provisions on the ERDF Commission Regulation (EC) No 1828/2006 – setting out rules for the implementation of Council Regulation (EC) No 1083/2006 SEE Operational Programme C SEE Communication Plan (general and annual) The Implementation Manual – Chapter 6 – Information and Publicity Visibility Guidelines The Sagittarius Approved Application Form The Subsidy Contract ( Article 7: Information and Publicity) The Partnership Agreement (Article 12: Information and Publicity) Communication/Documents

6. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Information and Publicity Requirements Regulation (EC) No 1828/2006 All information and publicity measures shall include: The EU emblem and reference to the European Union The SEE slogan

7. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE The LP shall ensure that: all project official communications specify that the project has received funding from the EU, within the framework of the South East Europe Transnational Cooperation Programme, by proper display of: the EU logo the reference to the community funding the SEE slogan the SEE programme logo Information and Publicity Requirements

8. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Information and Publicity Requirements

9. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Information and Publicity Requirements

10. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Changes Information and Publicity Requirements

11. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Changes/Types We are launching the kick off and we would like to organise a press conference. What should the press release look like? A: in the header of the press release you should insert the following: SEE Programme logo (model 1 + slogan or model 2 – which integrates the slogan) EU logo Project logo Information and Publicity Requirements

12. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE We would like to produce a brochure about our project. What should the it look like? Insert on the brochure cover the following: SEE Programme logo (model 1 + slogan or model 2 – which integrates the slogan) EU logo Project logo Information and Publicity Requirements In practice

13. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Communication Plan Communication is a value-added tool for the project Needs a COMMUNICATION PLAN Very important tool – compulsory! It was submitted in the first reporting period! Must include at least the following: project logo project website (online for at least 2 years after project closure) project brochure presenting the results public event at the project closure

14. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Communication Plan Sagittarius: The Vision to unite social forces and unlock the values of cultural heritage advancing cultural activity in everyday life across the SEE. Our motto is to be faster, higher and stronger in achieving out goals.

15. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Communication Plan Sagittarius: The Target Groups the Partnership the public sector the private sector local communities young audiences consumer groups the academic community the press the Open Collaborative Network

16. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE 11 local daily seminars to communicate project values 11 local round tables to produce social consensus 11 local onsite visits for the youth 1 international Conference to communicate Project results 6 Transnational Study Visits to inpsire heritage entrpreneurship A Transnational Charter for the Participatory Management of Natural and Cultural Heritage to communicate shared values A Transnational non-statutory Cooperation Agreement gives satellite partners access right to Project results. Sagittarius Communication Plan Activities for Satellite Partners

17. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Objectives to communicate Project achievements to different target publics; to produce joint messages about the value of territorial cooperation within SAGITTARIUS; to allow for follow-up projects and academic input; to develop sound internal communications; to benchmark Project achievements for an international audience to demonstrate the added value of the Transnational Cooperation’s within the SEE TCP Sagittarius Communication Plan

18. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE SAGITTARIUS WEBSITE The MENU is tailored to serve Project needs and requirements such as: FRAMEWORK (linking the Project to SEE TCP); GENERAL INFO (Summary, LP, Budget, Contact and Links Section); SPECIFIC INFO (WP Overview incl. all Outputs, Pilot Projects and the Transnational Heritage Trail); EDUCATION & TRAINING COLLABORATIVE PLATFORM (SAGITTARIUS e-Course, SAGITTARIUS e-Library); HERIMONITOR, the Transnational e-Forum in Quality Monitoring); PROGRESS (Objectives, Activities, Benefits); NEWS (Announcements, Press Releases, Events &Gallery) EU logo, SEE Logo and funding are put in a prominent place. A LAST UPDATE sections appears at the top. Sagittarius Communication Plan TOOLS

19. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Communication Plan TOOLS SAGITTARIUS WEBSITE Responsible: ERDF PP 6, The Institute for Comprehensive Development Solutions, in Ptuj, Slovenia collects all digital material required (texts, logos, graphic design, video, images etc); designs the site map, in constant communication with the LP and the PPs, develops of a maquette main page and 35 pages, PPs will invited to comment. Remarks and suggestions will be considered; develops the maquette to a dynamic webpage. Web pages are user-friendly, simple and light as possible, 5 translations (el-ro-it-bu-si).

20. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Communication Plan TOOLS Information for JTS Responsible: LP 36 entries in regards with Project progress, main achievements and events will enter during the Project’s life time the SEE TCP’s Information Channels The CVD Plan/ LP The CVD Plan communicates Project contents to selected target publics (Public-Private-Third-Sector) at local, regional, national and transnational level The Common Communication Protocol (CCP)/ LP adopted by the Partnership, develops a cohesive communication culture with PPs is focused on the same goals and has the same objectives

21. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE PROMOTIONAL MATERIAL Project Logo/LP Sagittarius Communication Plan

22. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE PROMOTIONAL MATERIAL Project Logo Sagittarius Communication Plan

23. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE PROMOTIONAL MATERIAL Project Logo Sagittarius Communication Plan

24. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE PROMOTIONAL MATERIAL Project Logo Sagittarius Communication Plan

25. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE PROMOTIONAL MATERIAL BROCHURE/LP 1 Brochure colour A3 size, 6.000 copies; 35gsm coated recycled paper); THE VISIBILITY KIT /ERDF PP6 Set of Note-Paper /Notepad/Envelope/Pen/ Folder Box/ Rucksack/ Poster/ CD/Calendar/Brochure promotes the Project Identity to specific selected target publics outside the Partnership will be distributed at Project organized events) 6000 copies Sagittarius Communication Plan

26. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Communication Plan PUBLICATIONS 4 entries in on flight magazines /ERDF PP3 regarding the Transnational Heritage Trail will raise the awareness of the general audience. Russian, /1 entry, 2page it-en, bu-en, ro-en, el-en, si-en/ 3ENTRIES

27. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Communication Plan The Know‐How Booklet for Cultural Heritage Operators (12.000 copies) 1 Booklet "Making Heritage Work: a Promise to the Future" (6000 copies) Booklet MAKING HERITAGE A PERSONAL BUSINESS. The Entrepreneurs Know-How Booklet to protect and utilize heritage attractions (6.000 copies) 1 Interpretive Guidebook (30.000 copies) 1 Good Practice Guide in Heritage Interpretation. Experiences in South East Europe (12.000 copies) 56 scientific articles PUBLICATIONS

28. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE AUDIOVISUALS Sagittarius Communication Plan 1 Thematic Trail per ERDF Partner 10 Panels per ERDF PP ERDF PP4, capitalizing on WP4 and WP5, produces specifications for the TRANSNATIONAL POLYCENTRIC HERITAGE TRAIL 1 Roving Museum/ 3 Roving Exhibitions (Sofia, Athens and Chieti ) /ERDF PP 4 6 TOUCH SCREEN KIOSKS: the digital representation of 10 Pilot Projects. The TRANSNATIONAL HERITAGE TRAIL PANEL SEQUENCE, an interactive learning space, AUDIOTOUR: which reaches many visitors at a time

29. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE 1 Joint Video Film 15 min /ERDF PP4 Sagittarius Communication Plan AUDIOVISUALS address both transnational and international audiences. Film (Research, storyboard and scriptwriting; filming, soundtrack, editing and post production; 3 professional actors High specification digital projector or 42” LCD screen)

30. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Communication Plan SPECIFIC MEETINGS : PROJECT MEETINGS 1 Kick-off meeting 1 Project Closeout Event 1st Meeting of the 3 Project Committees: Rhodes, Greece 2nd Meeting of the 3 Project Committees Venice, Italy 3rd Meeting of the 3 Project Committees: Freiburg, Germany 4th Meeting of the 4th Project Committees: Bucharest Romania 5th Meeting of the 5th Project Committees: Rhodes, Greece 6th Meeting of the 6th Project Committees: Athens, Greece TOTAL: 8 Project Specific Meetings organized EVENTS

31. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Communication Plan The Project’s International Conference TOTAL: 1 International Event organized EVENTS TRANSNATIONAL PROJECT EVENTS 1st Transnational Study Visit: Rhodes, Greece 2nd Transnational Study Visit: Venice, Italy 3rd Transnational Study Visit: Freiburg, Germany 4th Transnational Study Visit: Bucharest Romania 5th Transnational Study Visit: Bucharest Romania 6th Transnational Study Visit: Athens, Greece Transnational Mid-Term Evaluation of the Project’s goal setting Foundation of 1 Non Governmental Organization (NGO) TOTAL: 8 Transnational Project Events Organized

32. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Communication Plan EVENTS LOCAL PROJECT EVENTS 10 Socially Interactive Daily Seminars for multilevel actors (1 per ERDF PP and IPA PP) 10 Local Round Tables 10 local thematic on site visits 10 Local Consultations with economic actors TOTAL: 40 Local Project Events organized

33. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Communication Plan EVENTS PROJECT SPECIFIC TRAINING ACTIVITIES 10 Socially Interactive Daily Seminars for multilevel actors (1 per ERDF PP and IPA PP) 6 transnational study visits 10 local study visits 1 e-Course 1 Certification System 10 local thematic on site visits TOTAL: 41 training activities organized

34. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Sagittarius Communication Plan MEDIA TOOLS: supply the media with high-quality news and current affairs material and establish links with regional and local media 6 Newsletters, 12 Press Releases, 13 Press Conferences

35. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE Thank you for your attention!

36. 'Citius, Altius, Fortius' SEE TCP SAGITTARIUS LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE