1. For Events Students

2.  Research Cycle – 5 stages  Searching the Library Catalogue  Searching eBooks  Searching Library Databases  Searching the Web  Evaluating your Information  Referencing your Information  Online Searching Tips © Central Institute of Technology 20162

3. Who are the stakeholders for the event? What is the target market for the event? How is the event to be marketed? What are the staging elements? Who are the sponsors of the event? What are the objectives of the event? What technology is to be used in the event? 3

4.  How is it to be presented – essay/report format, class presentation?  What are the assessment requirements – how many words? When is it due?  How many and what type of resources are to be used?  How current does the information need to be? © Central Institute of Technology 20164

5. 1. Analyse question or topic Research Cycle: 5 Stages 2. Identify keywords & search terms Write Final Essay/Report 4. Evaluate your information 5. Reference your information 3. Search for & find information © Central Institute of Technology 2016 5

6.  When you are given an assignment topic, read through it carefully. Before you start looking for information, be sure you understand what you are looking for.  Brainstorm or mind map some ideas. When you brainstorm or mind map, ask yourself: Why? Who? What? When? How? Where? © Central Institute of Technology 20166

7. “Outline the importance of a comprehensive marketing campaign when planning an event.” organising festival conference © Central Institute of Technology 2016 managing You can use a thesaurus to identify synonyms- alternate keywords and search terms 7 advertising promotional strategy

8. © Central Institute of Technology 20168 Stage 3: Search for and find information From a variety of information sources including: Books, eBooks DVDs, CD-ROMs Articles from magazines, journals, newspapers Online articles from library databases Websites Interviews Book + CDeBook Magazine

9. © Central Institute of Technology 20169

10.  Use your keywords (or alternate terms) to search the Library Catalogue for factual, in-depth information from books and DVDs.  When searching the catalogue remember to limit your search to Perth campus unless you want eBooks as well.  Note the location details and the status of any items of interest. © Central Institute of Technology 201610

11. © Central Institute of Technology 2016 11

12. © Central Institute of Technology 2016 Using phrase searching 12

13. © Central Institute of Technology 2016 13

14. © Central Institute of Technology 201614

15. © Central Institute of Technology 201615

16. © Central Institute of Technology 201616

17. © Central Institute of Technology 2016 Events Library Subject Guide 17

18. © Central Institute of Technology 2016 18

19. © Central Institute of Technology 2016 19

20. © Central Institute of Technology 2016 20

21. © Central Institute of Technology 2016 Events Library Subject Guide Events Library Subject Guide 21

22. © Central Institute of Technology 2016 22

23. © Central Institute of Technology 2016 23

24. © Central Institute of Technology 2016 24

25. © Central Institute of Technology 2016 25

26. © Central Institute of Technology 201626

27. © Central Institute of Technology 2016 Citation provided in APA format 27

28. © Central Institute of Technology 2016 28

29.  Use Google Advanced Search to get better results by targeting your searches.  Examine the URL to determine the reliability of the site, e.g. generally.edu or.gov sites are more reliable.  For Australian sites - add.au © Central Institute of Technology 201629

30. © Central Institute of Technology 2016 30

31. Google Advanced Search © Central Institute of Technology 2016 31

32. © Central Institute of Technology 2016 32

33. © Central Institute of Technology 201633

34. Ask yourself these questions… √ Is the information correct? √ Is the information reliable? (who is the author/sponsor?) √ Is the information current? √ Is the information free from bias? (is it trying to persuade?) √ Is it what I need? © Central Institute of Technology 2016 Stage 4: Evaluate your information 34

35. © Central Institute of Technology 201635

36. © Central Institute of Technology 2016 Events Library Subject Guide 36

37. © Central Institute of Technology 2016 - APA Referencing Guide - 37

38. © Central Institute of Technology 2016 38

39.  To search for a phrase use quotation marks “event marketing”  Use truncation where appropriate event? = event, events  Link terms with AND, OR, NOT (Boolean operators) © Central Institute of Technology 201639

40. AND (+) limits the search as both keywords must appear in the documents hazards AND events hazards +events OR expands the search as either phrases will appear in the documents conferences OR seminars NOT (-) limits the search as excludes one of the phrases from the documents “outdoor events” NOT festivals “outdoor events” -festivals © Central Institute of Technology 2016 40

41.  In title: searches for that term within the title of the web page intitle:festivals  Site: searches for results from specific sites site:.au  File type: searches for a particular file type filetype:pdf  Define: searches for a list of definitions define:stakeholders © Central Institute of Technology 201641

42.  Research Cycle – 5 stages (analyse, identify, search, evaluate, reference)  Searching the Library Catalogue (books to borrow)  Searching eBooks (books to read online)  Searching Library Databases (ProQuest)  Searching the Web (Google Advanced Search)  Evaluating your Information (5 questions to ask)  Referencing your Information (using APA style)  Online Searching Tips (phrase, truncation, AND OR NOT) © Central Institute of Technology 201642