1. Larry English THE ABC’S OF INFORMATION QUALITY MANAGEMENT Foundations for Effective and Sustainable IQ May 22 nd, 2008 presents… The Premiere Organization for Data Professionals Worldwide Larry P. English, president and principal of INFORMATION IMPACT International, Inc., Brentwood, TN, is an internationally recognized speaker, teacher, consultant, and author in information quality improvement. He has provided consulting and education in more than 30 countries on five continents. He was featured as one of the “21 Voices for the 21st Century” in Quality Progress. DAMA awarded him the 1998 “Individual Achievement Award” for his contributions to the field of information resource management. He chairs The Information Quality Conference in Europe and conceived and co-founded the International Association for Information and Data Quality (IAIDQ). Mr. English’s methodology for information quality improvement—Total Information Quality Management (TIQM  )—has been implemented in several organizations worldwide. Mr. English’s widely acclaimed book Improving Data Warehouse and Business Information Quality, called by Masaaki Imai “The Information Quality Bible for the Information Age,” has been translated into Japanese. He is working on his next book, Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems. He can be reached at Larry.English@infoimpact.com. Larry.English@infoimpact.com 7:30AM – 6:00PM Agenda Larry P English 7:30am Registration / ContinentalBreakfast 8:00am Chapter Business – Sam Hughes, President SW Ohio Chapter of DAMA 8:30am Tutorial – LP English 10:00am BREAK 10:15am Tutorial – LP English NOON LUNCH & Vendor Fair 1:00pm Tutorial – LP English 2:30pm BREAK 2:45pm Tutorial – LP English 4:00pm Cocktails & Vendor Fair 6:00pm Event ends Registration and attendance at this event provides you the opportunity to learn from the Data Management Industry’s most prominent thought leader on Data and Information Quality, as well as the opportunity to network with fellow Data Management professionals. Event Location – Hope Hotel & Conference Center Building #823 Area A WPAFB, OH 45433-5000

2. Tutorial Abstract: Pre-Requisite: None While the high—and mostly hidden—costs of poor quality information hurts both competitiveness and profits, IQ problems cannot be solved without understanding and applying sound quality management principles to information as a product of our business processes. Information quality management is not an academic exercise—it is a combination of quality principles, processes and culture transformation required for business performance excellence in the emerging, realized Information Age. World-class organizations apply the same quality principles, such as Deming’s Fourteen Points, Kaizen, Quality Function Deployment (QFD) and the Baldrige Criteria for Business Performance Excellence to information. This presentation addresses how these principles and techniques apply directly to information as a product and knowledge workers as information producers. In this tutorial Mr. English describes the fundamental principles of information quality. He describes how an organization can improve the quality and value of its information resources. He describes metrics for measuring information quality and the management principles for implementing an effective information quality environment. Mr. English describes how organizations have successfully implemented information quality processes to improve the effectiveness of their business and information system processes. A.Assessment: Introduction and Processes of IQ Appraisal Defining information quality Quality management principles applied to information Information quality characteristics: measuring the right things Assessing information quality: Assuring IQ assessment integrity Measuring the costs of poor quality information B.Betterment: Applying the Process Improvement Cycle to Information Processes l Plan-Do-Check-Act (PDCA) applied to information process quality Principles and techniques to design information quality into information processes C.Culture Transformation: Creating a Sustainable Environment for Quality Information Deming’s14 Points of Quality applied to IQ Organizing for a sustainable information quality function Creating and sustaining change for business effectiveness through IQ management THE ABC’S OF INFORMATION QUALITY MANAGEMENT Foundations for Effective and Sustainable IQ Larry P. English INFORMATION IMPACT International, Inc.

3. Directions to: Hope Hotel & Conference Center Building #823 Area A WPAFB, OH 45433-5000 From I-675 1. At Exit-20, turn left on Dayton - Yellow Springs Road and follow to Ohio 444. 2. Turn left on Ohio 444. 3. At the next light, turn right. (As if to go through Gate 12A) 4. As you make the turn, bear right and turn into the entrance of the Hope Hotel. From Dayton Airport 1. Follow I-70 East to Exit 41 2. At Exit-41 turn right on to Ohio 4 3. Follow Ohio 4 to Ohio 444 (Turn right just after the overpass.) 4. Follow Ohio 444 to Gate 12A 5. Make a left turn at Gate 12A 6. As you make the turn, bear right and turn into the entrance of the Hope Hotel.