1. Applicatieplatform congres 12 & 13 maart

2. Microsoft Application Platform A Lifecycle View Sam Guckenheimer Group Product Planner Visual Studio Team System samgu@microsoft.com

3. Headlines Today

4. Headlines in 2020

5. Relative Benefit of an Innovation From competitive advantage to cost of doing business Time Competitive Advantage to Firm First firm in an industry implements innovation Second firm in an industry implements innovation Third firm in an industry implements innovation

6. Relative Benefit of an Innovation From competitive advantage to cost of doing business Time Competitive Advantage to Firm Strategic ITUtility IT CoreContext

7. Making the Connection Business strategy and application platforms Business strategy means being different from the competition Being different relies on differentiated IT Differentiated IT commonly means custom applications Custom applications depend on an application platform

8. Enterprise Applications Infrastructure Business Users Without an Application Platform ??? Partners & Customers ??? Cloud SQLWindowsOracleSolaris MS SQL Windows Oracle DB UnixDB2Z/OSERPFinanceInventoryCRMOperations???ITIT New product idea portal New product portfolio analysis Financial reporting Regulatory compliance portal Compliance reports Supply chain integration Trading partner portal Sales forecasts and reports Operations Sales force automation Customer service

9. Choosing an Application Platform What’s required An application platform needs to work well in both the strategic and utility phases Effective application lifecycle management (ALM) The strategic phase requires: Current technologies Support for rapid development With available developers The utility phase requires: Long-term supportability Low cost

10. Enterprise Applications Business Users With An Application Platform ITIT Optimized Infrastructure ITIT New product idea portal Financial reporting Regulatory compliance portal Compliance reports Supply chain integration Trading partner portal Sales forecasts and reports Operations Sales force automation Customer service New product portfolio analysis Familiar and Intuitive User Interface Application and Business Productivity Platform Processes (ALM, IT & Security Processes) PartnersCustomersCloudERPFinanceInventoryCRMOperations??????

11. Business Users The Microsoft Platform Approach It starts with the users Off Premise On Premise Optimized Infrastructure Integrated Platform for Multiple Applications Enterprise Applications Familiar and Intuitive User Interface PartnersCustomersCloudERPFinanceInventoryCRMOperations???

12. Tomorrow’s User Experiences Personalized and intuitive Integrated and connected Multimedia and multisensory Expectations set by consumer experience

13. The Microsoft Application Platform An integrated, unified platform for multiple applications Composite Applications Service Enablement Cloud + Composite Information Reporting & Analysis Data Management Performance Management Rich Media Web Standard Web Social Computing Enterprise Applications PartnersCustomersCloud ERPFinanceInventoryCRMOperations???

14. Getting Started With Application Platforms: BPM Using SOA Composite Applications  Workflows  Business process automation  Dynamic content Service Enablement  Interoperability  Discoverability  Security & access Cloud Enabled  Services and Workflows  Data everywhere  Dynamic capacity Standards-based interoperability Business process services Standards-based interoperability Business process services Enterprise Applications PartnersCustomersCloud ERPFinanceInventoryCRMOperations???

15. Getting Started with Application Platforms: DM & Business Intelligence Information Reporting & Analysis  Data mining  Information aggregation  Trend and relationship discovery Data Management  Information visualization  Data extraction Performance Management  Scorecards and dashboards  Business initiative monitoring  KPI reporting Standards-based interoperability Information integration services Standards-based interoperability Information integration services Enterprise Applications PartnersCustomersCloud ERPFinanceInventoryCRMOperations???

16. Getting Started with Application Platforms: Next Generation Web Rich Media Web  Rich and engaging experiences  Dynamic and responsive content  Digital marketing Standard Web  Standards compliance and interoperability  Scalable business applications  Rapid development and deployment Social Computing  Communicate, collaborate, & share  Communities and memberships  Workflow and notifications Standards-based interoperability Information integration services Business process services Standards-based interoperability Information integration services Business process services Enterprise Applications PartnersCustomersCloud ERPFinanceInventoryCRMOperations???

17. Application Life-Cycle Management Process Enactment and Guidance IndividualTeamOrganization Tools Business Intelligence & DM BPM Using SOA Next Generation Web

18. OK, this sounds nice, but… How does Microsoft use its own… Application Lifecycle Management? Application Platform? Visual Studio Team System is the example

19. Lean Application Lifecycle Management Two principles:

20. Actual Feature Flow In VS 2008 Initial planning spike Beta 1 planning review Beta 2 review Tightened process rules @ Beta 1 reduce WIP Additional tightening @ Beta 2

21. Quality Gates to Reduce Waste Feature Crews for Small Batches Quality Gates act as extended check-in policies, governing the quality of feature delivery into the main source code branch

22. The Microsoft Application Platform An integrated, unified platform for multiple applications

23. VSTS Built on the Application Platform Many connected user experiences Composite.NET application Data and Business Intelligence Workflow and Virtualization Global distribution

24. Data Surfacing in Existing App (Visual Studio)

25. Or Leveraging Office…

26. Data Management → Information Analysis

27. MOSS-Based Dashboard Next

28. Tomorrow’s User Experience

29. Connected, Virtualized Application

30. The Microsoft Application Platform An integrated, unified platform for multiple applications

31. Composite Applications Service Enablement Cloud + Composite Information Reporting & Analysis Data Management Performance Management Rich Media Web Standard Web Social Computing Enterprise Applications PartnersCustomersCloud ERPFinanceInventoryCRMOperations???

32. Operations Benefits Benefits of the Microsoft Platform Innovation Benefits  High performance, scalability, and reliability  Solutions have common management skills and tools  Technology investments work well with each other  Consistent security standards for increased compliance  Better time to value  Help organizations respond quickly to change with a flexible system  Differentiate your solutions through user-focused experiences  The largest partner ecosystem for both packaged and custom- developed applications Unified Application Platform

33. Headlines in 2020 Winning companies will still develop applications Focus on competitive core, outsource or buy context Flow of value will drive Application Lifecycle Reduce waste everywhere for better flow Only possible with an Application Platform The productive choice is Microsoft

34. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.