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Global B2B Network
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Worldwide Partners Overview Global B2B Network Details Contact Information CONTENTS
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Formed in 1938. Collaborative, Commercial Network Of Leading Owner/Operated Agencies. Worldwide Partners HQ Does Not Own the Agencies; the Partner Agencies Own The Network. Partners Are The Shareholders – Each Partner Owns 100 Shares of Worldwide Partners Stock. Work With Agency Owners Who Take Personal Interest in Your Business – The ‘A’ Team, Not the ‘C’ Team No Network Overhead So Ad Dollars Stay In Market WHO IS WORLDWIDE PARTNERS
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Worldwide Partners has 85 agencies; 51 countries
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Largest Independent Network, 9 th Largest Overall Full-Service Agency Network 2012 Capitalized Billings WPP$54.0 billion Omnicom46.0 IPG33.3 Publicis30.6 Dentsu24.0 Hakuholdo 9.3 Havas 8.7 MDC 7.1 Worldwide Partners 3.2
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WORLDWIDE PARTNERS STRUCTURED FOR GLOBAL BUSINESS Al Moffatt, President/CEO Phone: (925) 354-7689 Email: alm@worldwidepartners.com Lisa Kettman-Kervinen, Director of EMEA Operations Phone: +358 50 554 5044 Email: lisak@worldwidepartners.com Heng Aw, Director of Asia-Pacific Collaborations Phone: +65 9759 3845 Email: heng@worldwidepartners.com Rebekah Giraffa, Partner Services Executive Phone: (303) 577-9762 Email: rebekah@worldwidepartners.com Eve Riley, Partner Services Executive Phone: (303) 577-9763 Email: ever@worldwidepartners.com Margaret Rose Grigsby, Director of Latin American Development Phone: (506) 2228 8326 Email: margaret@worldwidepartners.com
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ADVANTAGES OF WORLDWIDE PARTNERS WPI Conglomerates StructureAgencies Own WPIPublicly Traded FocusClient-CentricShareholder-Centric AttitudeTrustTerritory/Ego ManagementOwner OperatedGM of the Day AuthorityPeer Relationship & IncomeCorporate HQ Money PolicyPay For What Need/UseNetwork Overhead BenefitsInsights, Personal, TailoredPolicing/Distribution ResourcesIntegrated SpecialtiesProfit Centers Acct. StructureFlexibleMandated
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Well-Known Clients Worldwide
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Global B2B Network
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Worldwide Partners B2B Network Is Largest Dedicated B2B Network with $1.0 Billion in Billings Among 35 Agencies in 23 Countries Considerable B2B Expertise Worldwide Across Wide Range Of Industries And Marketing Communication Services Open, Collaborative Model: - Seamless Integration of Talent/Local Resources - Quickly Transfer Learning/Knowledge From Market to Market - Singular Experience for Client’s Global Brand Teams WHY B2B CLIENTS NEED WORLDWIDE PARTNERS Speed to Answers, Speed to Market, Speed to Success
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Wide Range of B2B Expertise
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35 B2B agencies, 23 countries
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Leading B2B Clients, $1.0 Billion Network
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Asia Pacific Asahi Advertising – Tokyo, Japan Imageads – Mumbai, India Samuelson Talbot & Partners – Melbourne, Australia WE Marketing Group – Beijing, Shanghai, Hong Kong GLOBAL B2B NETWORK AGENCIES
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EMEA 7pm Advertising – Casablanca, Morocco 23red – London, England Art-Com – Moscow, Russia Clear B2B Marketing & PR – London, England de facto Branding– Deurle, Belgium Focus – Saudi Arabia/UAE IN ADV – Milan, Italy Pointoforigin – Vienna, Austria GLOBAL B2B NETWORK AGENCIES
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EMEA (continued) InTheLine– San Sebastian, Spain Metzgerlehner – Zurich, Switzerland Moon – Dusseldorf, Germany The Union – Edinburgh, Scotland Van Diemen – Amsterdam, Netherlands VRS – Vilnius, Lithuania Wächter & Wächter – Munich, Germany Wellcom – Paris, France GLOBAL B2B NETWORK AGENCIES
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Latin America ActivaMente – Mexico City, Mexico The Group – Sao Paulo, Brazil Silva – Bogota, Colombia GLOBAL B2B NETWORK AGENCIES
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North America Brighton – St. Louis, Missouri Carton Donofrio – Baltimore, Maryland Cohn Marketing – Denver, Colorado Feedback – Richmond, Virginia Gelia – Buffalo, New York Godfrey– Lancaster, Pennsylvania Hydrogen – Seattle, Washington GLOBAL B2B NETWORK AGENCIES
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North America Mintz & Hoke – Avon, Connecticut O2 Ideas – Birmingham, Alabama OBEX – Sausalito, California Traction Creative – Vancouver, British Columbia Winsper – Boston, Massachusetts GLOBAL B2B NETWORK AGENCIES
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ASIA Japan China GermanyItalyUK Sample B2B Account Structure USA Canada NOR. AMER. GLOBAL LEAD AGENCY Brazil CLIENT CORP. EUROPE Russia Account Structure Tailored to Company Structure LATAM
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Assess Client’s Needs/Structure to Determine Optimal Mix of B2B Agencies to Service Account Based Upon Geographical Needs, Business Structure, Services Needed and Desired Expertise. HQ and Regional Directors in Asia, EMEA and Latam Work with Partner Agencies and Clients to Establish and Facilitate Regional/International Business. HQ is Safety Net for Client to Ensure Agency Team is Working Smoothly, Efficiently and Effectively. Client Can Address Any Dissatisfaction With Lead Agency and/or HQ to Make Changes, if Necessary ACCOUNTABILITY - ROLE OF WORLDWIDE PARTNERS HQ
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GLOBAL B2B NETWORK CONTACTS PER REGION Al Moffatt President/CEO (North America) Phone: (925) 354-7689 Email: alm@worldwidepartners.com Lisa Kettman-Kervinen Director of EMEA Operations Phone: +358 50 554 5044 Email: lisak@worldwidepartners.com Heng Aw Director of Asia-Pacific Collaborations Phone: +65 9759 3845 Email: heng@worldwidepartners.com Margaret Rose Grigsby, Director of Latin American Development Phone: (506) 2228 8326 Email: margaret@worldwidepartners.com
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B2B Case Studies
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Korn/Ferry International’s Futurestep The Challenge To quickly build a marketable database of job candidates. The Solution To create a global brand identity that rolled out in 22 countries. The Results Brand established around the world. 750,000+ candidate registrations in Futurestep database. “…one of the best known online recruiting brands…” - Executive Recruiter News, September 2000. | case study |
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Dana Corporation The Challenge To make vehicle parts supplier Dana feel local and relevant to the Chinese market. The Solution Lead-agency Gelia in the U.S. teamed with partner-agency WE Marketing in China to position Dana as the “New Force for the New Era”, to product development philosophy of ‘Made in China for China.’ The Results Deliverables for the Dana’s Spicer Rui Ma brand include positioning, branding strategy, naming, logo, unique advertising creative, collateral, events and media relations at Bauma China 2012. The brand has been warmly received and perceived as a Chinese brand. | case study |
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James Hardie’s HardiPlank Siding The Challenge To successfully introduce HaridPlank to builders in Scotland and France within decentralized company structure. The Solution Transfer learning from U.S. partner and seamlessly adapt to Scotland and France The Results After successful launch in Scotland, launched in France 10 months ahead of schedule. | case study |
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Guardian Industries The Challenge Roll out SunGuard B2B glass products to different market segments worldwide. The Solution Research showed that needs of key local audiences very different based upon industry segment, geography and climate. The Results Lead-agency Carton Donofrio in U.S. sets strategic/tactical framework and adapted to needs in Brazil, Germany and UAE. | case study |
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Account Structure – Guardian GLOBAL LEAD Baltimore LATIN AMERICA Brazil EUROPEAN LEAD Germany Spain Poland ItalyUK MIDDLE EAST Jeddah Argentina Chile
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Middle East and Brazil – Customer Events
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