1. SPORTS RIGHTS OWNERS COALITION (SROC) Intellectual Property is the Name of the Game Mark Lichtenhein World Sport Law & IP Forum Chairman Chairman, Sports Rights Owners Coalition

2. SPORTS RIGHTS OWNERS COALITION (SROC)

3. SROC’s Main Focus is all about IP: Sports Organisers Rights Media Rights Gambling Rights Protection against copyright infringement Protection against digital piracy Protection against ambush marketing

4. SPORTS RIGHTS OWNERS COALITION (SROC) The Digital Single Market (DSM) and Sport DSM is a very wide-ranging initiative, not specifically targeted at the Creative Industries, but addressing primarily: Cross-border e-commerce rules Affordable high quality cross-border parcel delivery Reduction of cross-border VAT obstacles Prevention of unjustified geo-blocking The update of European copyright law Unintended consequences will affect the creative industries in general

5. SPORTS RIGHTS OWNERS COALITION (SROC) Key Issues for Sport in the DSM Sport is culturally very specific - even more than film and entertainment No “single market” in sport – rights values vary dramatically across each country of the EU Current offers across the EU are a product of territorial licensing

6. SPORTS RIGHTS OWNERS COALITION (SROC) Key Benefits of Territorial Licensing Grass roots sport thrives on share of income Consumers get a tailored product with the sports and events that they want Licensees are able to build local markets with guarantees of exclusivity

7. SPORTS RIGHTS OWNERS COALITION (SROC) Key Risks of Cross-border Access Will lead to pan-European licensing There is little or no demand – either from operators or consumers Consumers will get less choice at a higher price Small operators will not be able to survive Main beneficiaries will be non-European multinational operators

8. SPORTS RIGHTS OWNERS COALITION (SROC) Key next steps for Sport in the DSM Legislative proposals before the end of 2015 Initial proposals likely to focus on Portability of legally acquired content Consultations on Cable & Satellite Directive, Audio- Visual Media Services Directive (AVMS) and Geo- blocking