1. Enrollment Team Leader Bootcamp March 12, 2012

2. At Your Service for Marketing/Enrollment… Office of Catholic Schools Maria Ippolito Sarah McNulty Julie Welborn KK Cleland Ryan Blackburn Foley Consulting Mary J. Foley Big Shoulders Fund John Moran Sara Staral University of Notre Dame, ACE Consulting Juana Sanchez

3. Introduce yourself to your table Say something about… Your School Your Relationship to the school Your marketing/enrollment work so far

4. Fall 2011 Enrollment Results For 2 nd Consecutive Year… Within 1% (-576 students) 53% elementary schools stable/growing Retention at 97.5% City of Chicago Growth – 2 nd time since 1965

5. Largest diocesan school system in the United States 256 schools serving 86,500 students in Chicago, Cook and Lake Counties Outperforming every other large metropolitan diocese

6. Our Goal MORE KIDS IN GREAT CATHOLIC SCHOOLS

7. Great Catholic Schools… Catholic Identity Academics Programs Faculty and Staff Environment School Community

8. The FAST Initiative Your school’s goals for marketing/enrollment Your school’s revenue goal for marketing/enrollment 10 year and 5 year profiles Enrollment Goal Worksheet

9. Enrollment Team Leader Roles and Responsibilities Working with your principal Working with your EM consultant Working with your team

10. Your Enrollment Team YOU Principal Pastor Faculty Member(s) Parent(s) Receptionist Board/Committee? Staff – Marketing/Admissions? Homework - Your Key Contacts

11. More Kids… Enrollment Management Framework Marketing i.e., Building interest in enrolling in the schools New Family Sales i.e., Getting new families to enroll Retention Sales i.e., Getting existing families to re-enroll Value Proposition Enrollment and Revenue Growth Strategies (ERGS) Parent Ambassadors Calendar and Resources

12. Value Proposition Why should I spend my money to send my precious child to your school? Value of developing/refining a value proposition SWOT analysis – Thyself and Thy Competition Homework - FAQ for your school

13. Enrollment and Revenue Growth Strategies (ERGS) Concept of variable rate tuition ERGS 6 steps FAQ’s ERGS Worksheet

14. Parent Ambassador and Community Outreach Recognize the resources available for community outreach and the parent ambassador program Your best marketing asset is your satisfied parents Resources for RE/Parish Outreach Roles for your parent ambassadors

15. Calendar What will you do over the next four months? Monthly enrollment reports – metrics and inputs – Retention – Enrollees, Applicants, Inquiries Weekly check-ins with your EM consultant AMEN – April 17 th – Summer/Tuition Strategies

16. Resources for You Your school’s enrollment plan Portal’s Marketing/Enrollment page: http://ocs.archchicago.org http://ocs.archchicago.org Online Discussion Group on the Portal Key contacts to support you at OCS

17. Our Goal MORE KIDS IN GREAT CATHOLIC SCHOOLS

18. At Your Service for Marketing/Enrollment… Office of Catholic Schools Maria Ippolito Sarah McNulty Julie Welborn Molly Kranovich KK Cleland Ryan Blackburn Foley Consulting Mary J. Foley Big Shoulders Fund John Moran Sara Staral University of Notre Dame, ACE Consulting Juana Sanchez

19. THANK YOU!