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Insights from my research Strategic role: optimizing client’s strategic decision making From executor to facilitator Strategy - Vision - Innovation orientation.

Published byRodger Shanon Hardy Modified over 8 years ago

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Presentation on theme: "Insights from my research Strategic role: optimizing client’s strategic decision making From executor to facilitator Strategy - Vision - Innovation orientation."— Presentation transcript:

1 Insights from my research Strategic role: optimizing client’s strategic decision making From executor to facilitator Strategy - Vision - Innovation orientation Branding Strategic Marketing - Targeting - Positioning - Marketing mix Portfolio Mgmt PSS Development - Concept generations - Prototyping and design - Production

2 What is optimizing? Rational Assessment Selecting a new PSS fitting with vision and brand Intuition Individual Differences Knowledge K. brokering Experienced intuition Mediation VISUALIZATION SKILLS

3 Predictions Positioning: innovation facilitator Clients / types of projects: -Business model innovation -Innovation networks -Entrepreneurial initiatives / Micro- firms Additional skills : -Visualization tools for strategic decision optimization -Business skills: business short/medium term objectives, growth mechanisms -Negotiation / Facilitation / Political skills Strategy - Vision - Innovation orientation Branding Strategic Marketing - Targeting - Positioning - Marketing mix Portfolio Mgmt PSS Development - Concept generations - Prototyping and design - Production

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